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  • Marthaler Toyota of Ashland Ashland, WI
  • Marthaler Toyota of Ashland

  • Sales 715-682-5252
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  • 2301 Lake Shore Drive E.
    Ashland, WI 54806
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Marthaler Toyota of Ashland Ashland, WI

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  • New
    • Search Inventory
    • Trade Appraisal
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    • Electrified
  • Used
    • Search Inventory
    • Toyota Certified Used Vehicles
    • Vehicles Under 25k
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    • Trade Appraisal
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    • New Specials
    • Pre-Owned Specials
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    • Toyota College Rebate
    • Military Rebate
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  • Finance
    • Finance Department
    • Payment Calculator
  • Service
    • Service
    • Sunbit
    • Request an Appointment
    • ToyotaCare
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    • Toyota Genuine Accessories
  • About Us
    • About Us
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2024 Toyota RAV4 Prime


2024 Toyota RAV4 Prime in Ashland, WI

Starting MSRP1

$43,440

MPG

38 City

94 Highway 2

0 Vehicles Available

Powered to outdo the ordinary.

Performance

Electronic On-Demand AWD
A smarter way to get the power to the ground. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping RAV4 Prime sustain optimal traction and breathtaking performance in inclement weather conditions.

Exterior

Unique Front End
Tough looks come standard. The unique front end of RAV4 Prime features a uniquely painted grille, a sculpted front chin spoiler and more to remind all why this ride perfectly puts the “sport” back in “SUV.”

Interior

Paddle Shifters
Go ahead, take control. Available steering wheel-mounted paddle shifters put RAV4 Prime’s power directly into your hands for more control, and more thrills, every time you take hold of the wheel.
 

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. TSRP may not represent the actual selling price at which vehicles are sold in this trade area. When available, all manufacturer non-conditional rebates/incentives have been applied. Price does not include applicable tax, title, license, and processing and/or $299.99 dealer service fee. All MPG/fuel economy figures are displayed per EPA estimates. Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.

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1 Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.

2 EPA-estimated 94 combined MPGe rating for 2024 RAV4 Prime. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. EPA-estimated 38 combined gas-only mpg. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
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