Schedule Service
Search Inventory
Discover Our Lineup
Marthaler Toyota of Ashland
We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile! Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us. Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!
Financing to Fit Your Budget
We strive to work with each customer to ensure their satisfaction. Save time by using our pre-approval form to qualify for one of our finance programs.
Discover Your Ideal Toyota at Marthaler Toyota of Ashland
At Marthaler Toyota of Ashland, we are committed to providing you with an exceptional car-buying experience, whether you’re in search of a brand-new Toyota or a high-quality pre-owned vehicle. Serving Ashland, Duluth, Superior, Rhinelander, Ironwood, and the surrounding areas, our Toyota dealership offers an expansive inventory, personalized service, and a customer-first approach. From exploring our wide selection of new Toyota models and pre-owned vehicles to financing and maintenance services, we are here to guide you every step of the way. Whether you prefer to shop from the comfort of your own home or visit us in person, we offer flexible options to make your experience seamless. Our team is dedicated to ensuring that you drive away in the perfect Toyota for your needs. Take advantage of our monthly specials, Toyota manufacturer incentives, and exclusive dealership promotions, and contact us today to schedule a test drive.
New Toyota Models: Innovation, Performance, and Value
When it comes to choosing a new Toyota, Marthaler Toyota of Ashland offers a diverse selection of vehicles designed to meet the needs of every driver. Whether you are looking for a powerful, off-road ready SUV or a fuel-efficient sedan, we have a 2026 new Toyota vehicle for you. The Toyota 4Runner stands out with its rugged off-road capabilities and classic design, perfect for those seeking adventure. The Toyota Tacoma offers similar versatility with robust towing capacity, while the Toyota Tundra provides uncompromising strength for those who need heavy-duty performance. For families, the Toyota Highlander and Grand Highlander provide ample space and advanced safety features, while the Toyota Sequoia delivers even more room for larger families or those who need extra towing power.
The Toyota RAV4 is a fan favorite for those looking for a compact SUV with excellent fuel efficiency and a suite of tech features, while the Toyota Corolla continues to be a top choice for those who prioritize affordability, reliability, and fuel savings. The electrified Toyota lineup, which includes the bZ4X, Prius, and Corolla Cross Hybrid, presents eco-conscious drivers with the perfect combination of efficiency, technology, and style. At Marthaler Toyota of Ashland, we update our new Toyota deals regularly, so you’ll always find competitive offers and great Toyota manufacturer incentives. Whether you prefer to shop online or visit us in person, our team is ready to help you discover the Toyota that fits your lifestyle. Schedule a test drive today to experience the innovation, performance, and value that Toyota offers.
Pre-Owned Toyota Vehicles: Quality You Can Trust
At Marthaler Toyota of Ashland, we understand that finding the right pre-owned car, truck, or SUV is just as important as purchasing a new one. That’s why we offer a wide selection of pre-owned Toyota vehicles that meet the highest standards of quality and reliability. Our pre-owned vehicles undergo a thorough inspection process to ensure they are in excellent condition, providing you with peace of mind as you make your purchase. In addition to our impressive selection of pre-owned Toyota models, we offer Certified Pre-Owned (CPO) and Toyota Certified Pre-Owned vehicles. These vehicles come with a detailed inspection report, extended warranties, and roadside assistance, giving you added security for your investment.
We also carry CarFax 1-owner vehicles, as well as a variety of cars for sale under $20k, so you can find the perfect vehicle within your budget. Our pre-owned inventory is updated regularly with used car specials, offering discounts on both used Toyota vehicles and models from other makes. Whether you are interested in a used Toyota Camry, Corolla, or Highlander, you’ll find a great selection at Marthaler Toyota of Ashland. We are proud to offer test drives so you can experience the quality and reliability of our pre-owned inventory firsthand. Our monthly pre-owned vehicle specials are always changing, giving you fresh opportunities to find the right used Toyota or another make model at a price that works for you.
Toyota Financing: Personalized Solutions for Every Budget
Financing a vehicle is one of the most important aspects of the car-buying experience, and at Marthaler Toyota of Ashland, we are committed to making this process as simple and stress-free as possible. Our Toyota Finance Center works with a wide range of lenders, including local banks and financial institutions, to provide tailored financing options for every customer. Whether you are interested in a new car loan, a lease, or a used car loan, we will work with you to find the best terms and rates based on your individual financial situation.
We understand that credit histories can vary, which is why we offer financing solutions for both good and bad credit. Our team is here to help you understand your options and find the best financing plan to fit your budget. To make things even easier, we provide an online car payment calculator that lets you estimate your monthly payments before you visit. If you're trading in your old vehicle, we offer competitive trade-in values to help lower your down payment and make the financing process even easier. Additionally, we offer both new and used vehicle specials that change regularly, ensuring you get the best deal possible. Let Marthaler Toyota of Ashland help you secure the financing that works for you—contact us today to learn more about your options.
Toyota Certified Service: Expert Care for Your Vehicle
Proper maintenance is crucial to keeping your Toyota running smoothly for years to come, and at Marthaler Toyota of Ashland, we make it easy with our Toyota Certified Service department. Our service center is staffed by highly trained technicians who specialize in Toyota vehicles and use only genuine OEM parts and accessories to ensure the best performance and longevity for your car. We offer a full range of services, from routine maintenance such as oil changes and tire rotations to more complex repairs like brake replacements and transmission diagnostics.
We also make scheduling an auto service appointment as convenient as possible with our online booking system, allowing you to book your next service appointment from anywhere at any time. Take advantage of our monthly Toyota service and parts specials, which offer discounts on popular services like brake pad replacements, tire rotations, and more. Our Service and Parts Pay Over Time program provides a flexible way to manage the cost of repairs or parts, making it easier to keep your Toyota in top shape. As part of our commitment to customer satisfaction, we offer the ToyotaCare program, which covers routine maintenance for the first two years or 25,000 miles, and the ToyotaCare Plus program, which extends this coverage for added peace of mind. Whether you're in need of a simple oil change or a major repair, our Toyota Certified Service department is here to provide expert care for your vehicle.
Discover Your Ideal Toyota at Marthaler Toyota of Ashland
At Marthaler Toyota of Ashland, we are committed to providing you with an exceptional car-buying experience, whether you’re in search of a brand-new Toyota or a high-quality pre-owned vehicle. Serving Ashland, Duluth, Superior, Rhinelander, Ironwood, and the surrounding areas, our Toyota dealership offers an expansive inventory, personalized service, and a customer-first approach. From exploring our wide selection of new Toyota models and pre-owned vehicles to financing and maintenance services, we are here to guide you every step of the way. Whether you prefer to shop from the comfort of your own home or visit us in person, we offer flexible options to make your experience seamless. Our team is dedicated to ensuring that you drive away in the perfect Toyota for your needs. Take advantage of our monthly specials, Toyota manufacturer incentives, and exclusive dealership promotions, and contact us today to schedule a test drive.
New Toyota Models: Innovation, Performance, and Value
When it comes to choosing a new Toyota, Marthaler Toyota of Ashland offers a diverse selection of vehicles designed to meet the needs of every driver. Whether you are looking for a powerful, off-road ready SUV or a fuel-efficient sedan, we have a 2026 new Toyota vehicle for you. The Toyota 4Runner stands out with its rugged off-road capabilities and classic design, perfect for those seeking adventure. The Toyota Tacoma offers similar versatility with robust towing capacity, while the Toyota Tundra provides uncompromising strength for those who need heavy-duty performance. For families, the Toyota Highlander and Grand Highlander provide ample space and advanced safety features, while the Toyota Sequoia delivers even more room for larger families or those who need extra towing power.
The Toyota RAV4 is a fan favorite for those looking for a compact SUV with excellent fuel efficiency and a suite of tech features, while the Toyota Corolla continues to be a top choice for those who prioritize affordability, reliability, and fuel savings. The electrified Toyota lineup, which includes the bZ4X, Prius, and Corolla Cross Hybrid, presents eco-conscious drivers with the perfect combination of efficiency, technology, and style. At Marthaler Toyota of Ashland, we update our new Toyota deals regularly, so you’ll always find competitive offers and great Toyota manufacturer incentives. Whether you prefer to shop online or visit us in person, our team is ready to help you discover the Toyota that fits your lifestyle. Schedule a test drive today to experience the innovation, performance, and value that Toyota offers.
Pre-Owned Toyota Vehicles: Quality You Can Trust
At Marthaler Toyota of Ashland, we understand that finding the right pre-owned car, truck, or SUV is just as important as purchasing a new one. That’s why we offer a wide selection of pre-owned Toyota vehicles that meet the highest standards of quality and reliability. Our pre-owned vehicles undergo a thorough inspection process to ensure they are in excellent condition, providing you with peace of mind as you make your purchase. In addition to our impressive selection of pre-owned Toyota models, we offer Certified Pre-Owned (CPO) and Toyota Certified Pre-Owned vehicles. These vehicles come with a detailed inspection report, extended warranties, and roadside assistance, giving you added security for your investment.
We also carry CarFax 1-owner vehicles, as well as a variety of cars for sale under $20k, so you can find the perfect vehicle within your budget. Our pre-owned inventory is updated regularly with used car specials, offering discounts on both used Toyota vehicles and models from other makes. Whether you are interested in a used Toyota Camry, Corolla, or Highlander, you’ll find a great selection at Marthaler Toyota of Ashland. We are proud to offer test drives so you can experience the quality and reliability of our pre-owned inventory firsthand. Our monthly pre-owned vehicle specials are always changing, giving you fresh opportunities to find the right used Toyota or another make model at a price that works for you.
Toyota Financing: Personalized Solutions for Every Budget
Financing a vehicle is one of the most important aspects of the car-buying experience, and at Marthaler Toyota of Ashland, we are committed to making this process as simple and stress-free as possible. Our Toyota Finance Center works with a wide range of lenders, including local banks and financial institutions, to provide tailored financing options for every customer. Whether you are interested in a new car loan, a lease, or a used car loan, we will work with you to find the best terms and rates based on your individual financial situation.
We understand that credit histories can vary, which is why we offer financing solutions for both good and bad credit. Our team is here to help you understand your options and find the best financing plan to fit your budget. To make things even easier, we provide an online car payment calculator that lets you estimate your monthly payments before you visit. If you're trading in your old vehicle, we offer competitive trade-in values to help lower your down payment and make the financing process even easier. Additionally, we offer both new and used vehicle specials that change regularly, ensuring you get the best deal possible. Let Marthaler Toyota of Ashland help you secure the financing that works for you—contact us today to learn more about your options.
Toyota Certified Service: Expert Care for Your Vehicle
Proper maintenance is crucial to keeping your Toyota running smoothly for years to come, and at Marthaler Toyota of Ashland, we make it easy with our Toyota Certified Service department. Our service center is staffed by highly trained technicians who specialize in Toyota vehicles and use only genuine OEM parts and accessories to ensure the best performance and longevity for your car. We offer a full range of services, from routine maintenance such as oil changes and tire rotations to more complex repairs like brake replacements and transmission diagnostics.
We also make scheduling an auto service appointment as convenient as possible with our online booking system, allowing you to book your next service appointment from anywhere at any time. Take advantage of our monthly Toyota service and parts specials, which offer discounts on popular services like brake pad replacements, tire rotations, and more. Our Service and Parts Pay Over Time program provides a flexible way to manage the cost of repairs or parts, making it easier to keep your Toyota in top shape. As part of our commitment to customer satisfaction, we offer the ToyotaCare program, which covers routine maintenance for the first two years or 25,000 miles, and the ToyotaCare Plus program, which extends this coverage for added peace of mind. Whether you're in need of a simple oil change or a major repair, our Toyota Certified Service department is here to provide expert care for your vehicle.