• Toyota Toyota
  • Marthaler Toyota of Ashland Ashland, WI
  • Marthaler Toyota of Ashland

  • Sales 715-682-5252
    • Service 715-682-5252
    • Parts 715-682-5252
  • 2301 Lake Shore Drive E.
    Ashland, WI 54806
    • Service
    • Map
    • Contact
    • Saved
  • Saved
Toyota Toyota
Marthaler Toyota of Ashland Ashland, WI

Marthaler Toyota of Ashland

Saved
Call 715-682-5252 Directions
  • Home
  • New
    • Search Inventory
    • Trade Appraisal
    • Schedule Test Drive
    • Electrified
  • Used
    • Search Inventory
    • Toyota Certified Used Vehicles
    • Vehicles Under 25k
    • Schedule Test Drive
    • Trade Appraisal
    • TCUV Overview
    • Different Used Toyota Vehicles
  • Model Research
    • Model Research
    • Model Research
    • 2025 Toyota Camry
    • 2025 Toyota Crown in Ashland, WI
    • Used Toyota Vehicles in Ashland, WI
  • Specials
    • New Specials
    • Pre-Owned Specials
    • Service & Parts Specials
    • Toyota College Rebate
    • Military Rebate
    • Manufacturer Specials
  • Finance
    • Finance Department
    • Payment Calculator
  • Service
    • Service
    • Sunbit
    • Request an Appointment
    • ToyotaCare
    • ToyotaCare Plus
    • Service Care
    • Toyota Genuine Accessories
  • About Us
    • About Us
    • Our Dealership
    • Meet Our Staff
    • Join Our Team
    • Accessibility
    • Hours & Directions
    • Contact Us
    • Areas We Proudly Serve
    • Toyota Safety Sense
  • Our Blog
  • Home
  • New
    • Search Inventory
    • Trade Appraisal
    • Schedule Test Drive
    • Electrified
  • Used
    • Search Inventory
    • Toyota Certified Used Vehicles
    • Vehicles Under 25k
    • Schedule Test Drive
    • Trade Appraisal
    • TCUV Overview
    • Different Used Toyota Vehicles
  • Model Research
    • Model Research
    • Model Research
    • 2025 Toyota Camry
    • 2025 Toyota Crown in Ashland, WI
    • Used Toyota Vehicles in Ashland, WI
  • Specials
    • New Specials
    • Pre-Owned Specials
    • Service & Parts Specials
    • Toyota College Rebate
    • Military Rebate
    • Manufacturer Specials
  • Finance
    • Finance Department
    • Payment Calculator
  • Service
    • Service
    • Sunbit
    • Request an Appointment
    • ToyotaCare
    • ToyotaCare Plus
    • Service Care
    • Toyota Genuine Accessories
  • About Us
    • About Us
    • Our Dealership
    • Meet Our Staff
    • Join Our Team
    • Accessibility
    • Hours & Directions
    • Contact Us
    • Areas We Proudly Serve
    • Toyota Safety Sense
  • Our Blog

2024 Toyota RAV4

2024 Toyota RAV4 in Ashland, WI

  • 3.87 (53 Reviews) - Edmunds.com

Starting MSRP1

$28,475

MPG

27 City

35 Highway 2

0 Vehicles Available

Take a break from routine.

Performance

Multi-Terrain Select
RAV4 features standard Multi-Terrain Select (MTS) on All-Wheel Drive (AWD) gas models. Choose between four modes (MUD & SAND, ROCK & DIRT, SNOW and NORMAL) for enhanced traction. When activated, the system is designed to sense slippage and regulate wheelspin by automatically adjusting the engine throttle, brakes and drive-force distribution—helping to maximize driving performance on different surfaces. 3

Exterior

Rear Design
Leave a lasting impression. Underneath the rear bumper, the dual chrome-tipped exhaust shows off a powerful look when seen from behind. A rear spoiler and modern LED taillights deliver a distinctive appearance and finish off the design.

Interior

Thoughtful Interior
Ready to impress, on- or off-road. Feel an elevated level of refinement every time you enter RAV4. Premium materials, like the available SofTex®-trimmed 4 seats and the comfort of available 8-way power-adjustable driver and 4-way power-adjustable passenger seats, put you in the center of it all.
 

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. TSRP may not represent the actual selling price at which vehicles are sold in this trade area. When available, all manufacturer non-conditional rebates/incentives have been applied. Price does not include applicable tax, title, license, and processing and/or $299.99 dealer service fee. All MPG/fuel economy figures are displayed per EPA estimates. Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.

Text me this from Marthaler Toyota of Ashland so I can look at it on the go!

Text me a link
Text me a link
Terms: The recipient of this text message may incur charges depending on their wireless carrier.
Send to Friend
Send to Friend
**Required Fields

ePriceModalTitle


Color:
Stock #:
VIN:
*Required Fields
Test Drive
*Required Fields

Vehicle You Want To Test Drive

Schedule a test drive at Marthaler Toyota of Ashland in Ashland, WI.

Personal Information:

Test Drive Appointment:

More Info

1 Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.
2 EPA-estimated 27 city/35 highway/30 combined mpg rating for 2024 RAV4 LE FWD, XLE FWD, XLE Premium FWD and Limited FWD; EPA-estimated 27 city/34 highway/30 combined mpg rating for 2024 RAV4 LE AWD; EPA-estimated 27 city/33 highway/29 combined mpg rating for 2024 RAV4 XLE AWD and XLE Premium AWD; EPA-estimated 25 city/33 highway/28 combined mpg rating for 2024 RAV4 Adventure and Limited AWD; EPA-estimated 25 city/32 highway/28 combined mpg rating for 2024 RAV4 TRD Off-Road. EPA-estimated 41 city/38 highway/39 combined mpg rating for 2024 RAV4 Hybrid LE, Hybrid XLE, Hybrid XLE Premium, Hybrid SE, Hybrid XSE and Hybrid Limited; EPA-estimated 38 city/35 highway/37 combined mpg rating for 2024 RAV4 Hybrid Woodland Edition. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
3 The Toyota model or models shown are designed to meet most off-road driving requirements, but off-roading is inherently dangerous and may result in personal injury or vehicle damage. Toyota encourages responsible operation to help protect you, your vehicle and the environment.
4 SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
  • DealerOn Logo
  • Copyright © 2026 by DealerOn | Sitemap | Privacy | Safety Recalls & Service Campaigns | Hours | Marthaler Toyota of Ashland | 2301 Lake Shore Drive E., Ashland, WI 54806 | Sales: 715-682-5252