Marthaler Toyota of Ashland

2026 Toyota Prius Plug-in Hybrid XSE



In Production
  • $38,704 FINAL PRICE

  • Total TSRP: $38,704

  • *Please Note: We turn our inventory daily, please check with the dealer to confirm vehicle availability.

Vehicle is in build phase. Contact dealer to confirm availability.
Estimated availability 06/14/26

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Vehicle Information

VIN: JTDACACU5T3078177
Stock #: 261531
Model Code: 1237
  • Exterior Color Guardian Gray
  • Interior Color Black And Red Softex®
  • Engine 2.0L 4-Cyl. Plug-in Hybrid
  • Transmission Electronically controlled Continuously Variable Transmission (ECVT)
  • Fuel Type Hybrid

Highlighted Features

Feature availability subject to final vehicle configuration.

Eligible Benefits

Package & Accessories:

Total: $484

50 State Emissions

50 State Emissions

$0

Mudguards

Help protect your paint finish from road debris and the damage it causes.
•Mudguards blend seamlessly with exterior styling
•Set includes four mudguards

$165

All-Weather Floor Liner Package

Precision-fit and crafted from durable weather-resistant material, all-weather floor liners and cargo cargo mat help protect the interior.
Includes:
  • All-Weather Floor Liners

  • All-Weather Cargo Mat

$319

Dealer Installed Accessories do not include any additional optional accessories customer may choose to add to vehicle.

All Features

  • 19-in. alloy wheels P195/50R19 tires
  • LED Daytime Running Lights (DRL) with on/off feature
  • LED taillights and stop lights
  • Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) and auto on/off
  • Rain-sensing variable intermittent windshield wipers
  • Roof-mounted shark-fin antenna
  • Color-keyed outside front door handles
  • Charge port with lock and charging indicator light
  • Heated power outside mirrors with folding feature
  • Single-zone climate control system with pollen filtration
  • SofTex®-trimmed heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth®® hands-free phone controls
  • Illumination Notification
  • Rear dome light and cargo area light
  • Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions
  • Heated front seats
  • SofTex®-trimmed front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat
  • 60/40 split fold-down rear seats with center armrest
  • Power windows with auto up/down
  • Six USB-C charge ports — two front/two center console/two rear
  • Integrated backup camera
  • Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages
  • Dual-voltage charging cable with Level 1 and Level 2 charging capability
  • Auto-dimming rearview mirror with HomeLink®
  • Qi-compatible wireless charging with charge indicator light
  • Extendable dual sun visors with illuminated vanity mirrors
  • Cargo area tonneau cover
  • Center console with armrest and storage compartment
  • Two front and two rear cup holders; two front and two rear bottle holders
  • Wireless Android Autoâ„¢ compatibility
  • Wireless Apple CarPlay® compatibility
  • 6-speaker audio system
  • 8.0-in. Toyota Audio Multimedia with USB media port, five USB charge ports, hands-free phone capability and music streaming via Bluetooth®® wireless technology, SiriusXM® 3-month trial subscription. See toyota.com/audio-multimedia for details.
  • Electric Motor: Voltage: 650V maximum
  • Electric Motor: Permanent magnet AC synchronous motor (120 kW, 161 hp)
  • Drivetrain: Front-Wheel Drive
  • Steering: Electric Power Steering (EPS); power-assisted rack-and-pinion
  • Battery: Lithium-Ion (Li-Ion)
  • Suspension: Independent MacPherson strut front suspension with stabilizer bars; multi-link rear suspension with stabilizer bars
  • Brakes: Power-assisted ventilated 12-in. front disc brakes; solid 11-in. rear disc brakes with Electronically Controlled Braking (ECB) system, and Star Safety Systemâ„¢
  • Emission rating: Super Ultra Low Emission Vehicle (SULEV) 30
  • Compression ratio: 14.0:1
  • 3-point seatbelts for all seating positions; driver's-side Emergency Locking Retractor (ELR) and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger seatbelts
  • Toyota Safety Senseâ„¢ 3.0 (TSS 3.0) — Pre-Collision System with Pedestrian Detection (PCS w/PD), Full-Speed Range Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA), Lane Tracing Assist (LTA), Road Sign Assist (RSA), Automatic High Beams (AHB), Proactive Driving Assist (PDA)
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Eight airbags — includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, rear seat-mounted side airbags, and front and rear side curtain airbags
  • Tire Repair Kit
  • Rear-Seat Reminder
  • LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats
  • Front Cross-Traffic Alert (FCTA)
  • Lane Change Assist (LCA)
  • Front and Rear Parking Assist with Automatic Braking (PA w/AB)
  • Tire Pressure Monitor System (TPMS)
  • Safe Exit Alert (SEA)
  • Traffic Jam Assist (TJA)
  • Hill Start Assist Control (HAC)
  • Vehicle Proximity Notification System (VPNS)
  • Star Safety Systemâ„¢ — includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST)

50 State Emissions ($0)

  • 50 State Emissions

Mudguards ($165)

  • Help protect your paint finish from road debris and the damage it causes.
    •Mudguards blend seamlessly with exterior styling
    •Set includes four mudguards

All-Weather Floor Liner Package ($319)

  • Precision-fit and crafted from durable weather-resistant material
  • all-weather floor liners and cargo cargo mat help protect the interior.
    Includes:
    • All-Weather Floor Liners

    • All-Weather Cargo Mat

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Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. TSRP may not represent the actual selling price at which vehicles are sold in this trade area. When available, all manufacturer non-conditional rebates/incentives have been applied. Price does not include applicable tax, title, license, and processing and/or $299.99 dealer service fee. All MPG/fuel economy figures are displayed per EPA estimates. Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.