Marthaler Toyota of Ashland

2023 Toyota Crown in Ashland, WI


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Side exterior view of the 2023 Toyota Crown

The 2023 Toyota Crown

New to the U.S. just this year, the 2023 Toyota Crown takes over where the luxurious Toyota Avalon left off. This year’s Crown earns its place in the world of premium sedans thanks to its stylish exterior, lots of standard luxury features, and a wealth of innovative technologies. Toyota offers the new Crown in three trims - XLE, Limited, and Platinum.

Industry-Leading Performance

The Crown's inline turbocharged 4-cylinder Hybrid MAX 2.4-liter Engine delivers up to 264 horsepower. Limited and XLE trims add Sport, ECO, and Normal drive modes, while Platinum models come with Custom, Sport S, and Sport S+ settings. All trims feature Electronically Controlled Braking, AWD, and Electric Power Steering.

Infotainment center in the 2023 Toyota Crown
Interior seating view in the 2023 Toyota Crown

Technology Comes Standard

Every 2023 Crown comes with Toyota's advanced Multimedia Center which includes factory-installed satellite radio, seamless Bluetooth connectivity, and six speakers audio, (11 speakers on Limited and Platinum models). All editions also come with a one-year free trial of Toyota Drive Connect which adds Toyota's Intelligent Assistant.

Award-Winning

Toyota's vehicles earn customer satisfaction, safety, and reliability awards year in and year out. The 2023 Crown, for example, won the Green Car Journal's "2023 Green Car of the Year." award. For a test drive and a closer look at the all-new Toyota Crown, as well as the entire lineup of Toyota vehicles, stop at Marthaler Toyota of Ashland today.

Rear exterior view of the 2023 Toyota Crown

Shop the 2023 Toyota Crown Today!

** MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary.