2023 Toyota Prius
2023 TOYOTA PRIUS
*Starting MSRP $27,450
TOP FEATURES
2023 Toyota Prius Overview
The 2023 Prius is the beginning of the fifth generation and has a newly designed and updated interior and exterior. One powertrain option powers the Prius with a 194-hp hybrid setup using a 2.0-liter inline-four gas engine. Front-wheel drive is standard, with all-wheel-drive as an option. Larger front and rear brakes allow for quick and smooth stopping.
Tech and Safety
The base and upper trims of the Prius both have larger infotainment screens compared to years past. You can get the massive 12.3-inch touchscreen on the Limited trim. The "Hey Toyota" voice command is convenient and fun to use. The Prius is very safe for a smaller car offering several standard features such as auto high-beams and lane-keep assist.
Style
The new generation Prius has a sporty yet futuristic exterior with many eye-popping features. The interior also has recent changes, including the gauge cluster behind the steering wheel. There are excellent options, including a faux steering wheel on the base trim with heated front seats and additional cupholders on the upgraded trims.
Awards
The Toyota Prius has collected numerous accolades and awards. It was granted the eco-friendly car of the year, numerous safety awards like the IIHS Top Safety Pick, and a five-star rating from the NHTSA. More than 95% of Prius reviewers would recommend them to a friend. When you stop by our dealership, we can help you get into your next Prius today!
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* MSRP excludes the Delivery, Processing, and Handling Fee. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary.