2024 Toyota Prius in Ashland, WI
2024 TOYOTA PRIUS
*Starting MSRP $27,650
TOP FEATURES
Overview of the Vehicle
For cost-conscious Marthaler Toyota of Ashland customers looking for a fuel-efficient, future-looking hatchback with Toyota's legendary reputation for reliability and performance, then the 2024 Toyota Prius won't disappoint. Powered by a 2.0-liter 4-cylinder engine and electronically controlled continuous variable transmission (ECVT), the 2024 Toyota Prius generates 196 horsepower and 139 pound-foot of torque with an incredible combined fuel efficiency of 57 mpg.
Technology Highlights
Everything about the 2024 Toyota Prius is engineered to perform. Excellent handling and maneuverability alongside a 0 to 60 in 7 seconds belie the Prius's reputation as a hatchback. A well-designed driver cockpit and spacious interior include a 7-inch steering wheel-mounted multi-color LCD digital display. A panoramic view monitoring system, an 8.0-inch infotainment and multimedia system, and a premium JBL® audio system provide plenty of high-tech features.
Design & Styling
The 2024 Toyota Prius is immediately distinguishable by its space-aged design, with its crisp lines and long contours leading to a shark-shaped front fascia. Available in six eye-catching exterior paints and three refined trims (LE, XLE, and Limited), the Prius comes standard with a power liftgate, 60/40 split fold-down rear seats, and FWD. Options include upgrading to AWD and replacing the 8-inch multimedia system with a more extensive 12.3-inch system and an upgraded 8-speaker JBL premium sound system.
Awards & Accolades
Marthaler Toyota of Ashland customers will be happy to know that Prius won MotorTrend's 2024 Car of the Year award. It was also named the 2023 Best New Car by Autotrader and won Motorweek's Driver's Choice Award of 2023. A Top Safety Pick of the Insurance Institute For Highway Safety (IIHS) in 2023, the Prius was named Best Hybrid Car by U.S. News & World Report in 2023.
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*Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.