2026 Toyota RAV4
2026 Toyota RAV4 in Ashland, WI
MSRP
$33,300
MPG
48 (Est) City
42 (Est) Highway
6 Vehicles Available
2026 Toyota RAV4 Ashland, WI
The 2026 Toyota RAV4 continues to set the bar for compact SUVs, delivering a compelling combination of capability, comfort, and smart technology. Whether you're navigating city streets or venturing off the beaten path, the RAV4 is engineered to rise to the occasion — making it one of the most versatile vehicles on the road today. The 2026 Toyota RAV4 is a standout compact SUV that delivers on every front — powerful and efficient performance, a refined and spacious interior, intuitive technology, and proven safety credentials. Visit Marthaler Toyota of Ashland to explore the full RAV4 lineup and find the trim that's perfectly matched to your lifestyle.
Performance
The 2026 RAV4 is powered by a 2.5-liter four-cylinder engine that produces 203 horsepower, paired with an eight-speed automatic transmission that delivers smooth, responsive power across a wide range of driving conditions. Available all-wheel drive gives drivers added confidence on wet or uneven terrain, while the RAV4's sport-tuned suspension helps balance agility with a composed, comfortable ride. For those who want even greater efficiency without sacrificing power, the RAV4 Hybrid variant pairs that same 2.5-liter engine with an electric motor system for a combined output of 219 horsepower.
Interior
Step inside the 2026 RAV4 and you'll find a thoughtfully designed cabin that prioritizes both comfort and practicality. Seating for up to five passengers comes standard, with available heated front seats and a heated steering wheel for those cold Wisconsin winters. Cargo space is generous, offering up to 37.6 cubic feet behind the rear seats and 69.8 cubic feet with the rear seats folded — giving drivers in Ashland, WI, plenty of room for gear, groceries, or weekend adventures. Premium available materials and refined trim details elevate the interior atmosphere throughout the lineup.
Technology
The 2026 RAV4 comes equipped with an 8-inch touchscreen as standard, with a larger 10.5-inch touchscreen available on higher trims. The system supports wireless Apple CarPlay and wireless Android Auto, keeping drivers seamlessly connected without the clutter of cables. A built-in Wi-Fi hotspot keeps passengers online on the go, while available navigation and a premium JBL audio system round out the technology suite. Toyota's connected services platform further enhances the ownership experience, offering remote start, vehicle status monitoring, and more accessible directly from a smartphone.
Safety
Toyota Safety Sense comes standard across the 2026 RAV4 lineup, delivering a robust suite of active safety features designed to help prevent accidents before they happen. Standard features include pre-collision warning with automatic emergency braking, lane departure alert with steering assist, automatic high beams, and adaptive cruise control with lane tracing assist. Blind spot monitoring with rear cross-traffic alert is available as well, adding an extra layer of awareness when changing lanes or backing out of tight spaces. The RAV4's strong safety credentials make it an outstanding choice for families and daily commuters alike.
Trims
The 2026 RAV4 is offered in a well-rounded lineup of trim levels designed to meet a wide range of needs and preferences. The LE serves as the entry point, delivering a strong value proposition with a full suite of standard safety technology. Moving up, the XLE adds refinements like a power moonroof and dual-zone automatic climate control, while the XLE Premium builds further with SofTex-trimmed seats and an upgraded touchscreen. The TRD Off-Road trim caters to adventure-seekers with an all-wheel drive system optimized for rough terrain, while the Limited tops the lineup with premium materials and a comprehensive feature set. Hybrid and Plug-In Hybrid variants are also available across select grades for drivers who want to maximize efficiency.
Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. TSRP may not represent the actual selling price at which vehicles are sold in this trade area. When available, all manufacturer non-conditional rebates/incentives have been applied. A dealership $299 Service Fee is included in the price. Price does not include applicable sales tax, title and licensing fees. All MPG/fuel economy figures are displayed per EPA estimates. Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week. *Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.