Toyota Dealer Serving Iron River, WI

Everyone needs a reliable vehicle, and when you’re in Iron River, WI, your choices might feel limited. Not to worry, Marthaler Toyota of Ashland is a short drive away, and we have everything you might need to purchase or repair a Toyota. We can keep you on the road and happy.

New Inventory

Used Inventory

Value Your Trade

Finance Department

Service Center

Finding the Right Toyota for You

We have all of the newest models available for you to try and explore. From the adventurous RAV4 to the classic Camry, you can find a vehicle that covers your needs and still allows you to enjoy the thrill of driving.
With trims and features beyond what you can count, you can get every extra and luxury that feels right. On top of that, we can even help you build a custom order to have a truly perfect vehicle that no one else has.

Saving Money with Previously Owned Options

New cars are great, but previously owned vehicles can sometimes help you save a lot of money without sacrificing quality and performance. Our used lot is kept full so you have as many options as possible, and our friendly sales team will happily show you the best options for your wants and needs. On top of that, our finance team is devoted to getting you the best deals. Whether you focus on rates, monthly payments, or anything else, they are experts in helping you to save money.

Getting Convenient, Reliable Service

When you drive off with your new Toyota, you don’t have to face everything alone. Our service department is packed with expert mechanics who can perform any repair on your vehicle. We also offer service packages to make routine maintenance that much easier. Combined with our parts department, you can trust that you will always get quality, certified parts for any repair or replacement.

A Crew Dedicated to You

Marthaler Toyota of Ashland is the dealership that wants to take care of you. Let’s ditch the frustrations of car trouble and ensure that you have something reliable, comfortable, and exciting. Call us or drop by any time.