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Gray Toyota SUV driving through a misty forest trail.

Best 2026 Toyota SUVs for Back-to-School Season: Seating

Back-to-school season brings early mornings, packed schedules, and many miles behind the wheel. When your family outgrows your current ride, explore the 2026 Toyota SUVs for families. Hauling kids, gear, or both is effortless with Toyota's SUV lineup, offering practical options for busy households. Stop by Marthaler Toyota of Ashland in Ashland, WI, to discover how our vehicles elevate your daily drive, and reach out to our team for more information. Why a Toyota SUV Makes Sense for the School Year When the school year ramps up, your vehicle becomes the family workhorse. The 2026 Toyota SUVs are designed with real life in mind, featuring spacious cabins, versatile seating, and modern technology. Standard features like Apple CarPlay© and Android Auto© keep everyone connected and comfortable. From quick drop-offs to weekend trips, Toyota's reliable lineup scales to meet your exact needs. The 2026 Toyota RAV4: A Practical Starting Point For smaller households wanting a nimble option, the 2026 Toyota RAV4 is a smart choice. It provides a comfortable cabin with seating for five and a generous cargo area for backpacks and sports equipment. The Toyota RAV4 is easy to park and navigate during busy drop-off times. Its available all-wheel drive and available 50-mile electric range on plug-in hybrid models make it a solid option for Wisconsin winters, giving families confidence on slippery roads. The 2026 Toyota Highlander: Room for the Whole Crew If your family needs more seats, the 2026 Toyota Highlander is worth a close look. This SUV offers seating for up to eight passengers, making it ideal for carpooling and road trips. The Highlander features a thoughtfully arranged interior with available second-row captain's chairs and easy third-row access. Folding the rear seats flat opens up useful storage space. It comes well-equipped with standard driver assistance features like pre-collision warning and lane departure alert. The 2026 Toyota Grand Highlander: Maximum Space and Comfort For larger families prioritizing space, the 2026 Toyota Grand Highlander steps up the experience. It offers a longer wheelbase than the standard Highlander, translating directly into more legroom. Passengers enjoy 33.5" of third-row legroom, accommodating adults comfortably on long drives. This premium family SUV handles extra size with confidence. If your crew regularly fills all three rows, the Grand Highlander is built perfectly for that scenario. Your Family's Next SUV Is Waiting The right vehicle makes your family's daily routine smoother. The 2026 Toyota SUVs offer the seating, safety, and dependability that busy households count on. Families throughout Ashland, WI, can find the space and reliability required to take on the school year. Browse the current inventory at Marthaler Toyota of Ashland online to find the perfect fit for your crew today.

Roadside emergency car safety kit

Upgrade Your Ride With Toyota Genuine Accessories

Personalizing your vehicle makes every drive more enjoyable. If you want your vehicle to feel uniquely yours, Toyota Genuine Accessories offer the perfect starting point. Drivers of a RAV4, Highlander, or Tacoma will find options designed specifically to fit their vehicle and lifestyle. The team at Marthaler Toyota of Ashland in Ashland, WI, is ready to help you find the exact upgrades you need to hit the road with confidence. Contact our staff today to explore your options. What Are Toyota Genuine Accessories? Toyota Genuine Accessories are engineered specifically for Toyota vehicles. Unlike aftermarket alternatives, these components integrate seamlessly with your vehicle's existing hardware. This ensures a proper fit, reliable performance, and total peace of mind. Offerings range from cargo organizers to all-weather floor mats to cover a broad spectrum of needs. Why Choose Genuine Over Aftermarket? The difference between genuine Toyota parts and aftermarket modifications lies in fit, quality, and warranty protection. Toyota tests these accessories to meet strict brand standards, holding them to a higher bar than generic options. A Toyota warranty backs these products, adding valuable protection for your investment. If an item falls short of expectations, an authorized dealer provides a clear path to resolution. Popular Categories Worth Exploring You have numerous options for Toyota summer accessories and year-round upgrades. Popular categories include exterior protection products like splash guards and interior accessories like cargo liners. Drivers who spend time outdoors often choose roof racks, bed extenders, or bike carriers. Those desiring a cleaner interior prefer seat covers and organizers. The right choice depends entirely on your daily driving habits. How to Find the Right Accessories Finding the right fit starts with knowing your specific model and trim level. Toyota organizes its accessory portfolio by vehicle, making it easy to browse tailored options. You can explore Toyota accessories by visiting your local dealer or viewing the digital catalog. Staff at an authorized Toyota dealership will help identify the best products for your lifestyle and guide you through the installation process. Keeping Your Toyota Performing Its Best Adding Toyota Genuine Accessories goes beyond appearance. The right products protect your interior and exterior from daily wear and organize your belongings on longer trips. Genuine Toyota parts customization also preserves your resale value. Well-maintained vehicles equipped with factory-compatible accessories hold up better over time. Contact Marthaler Toyota of Ashland Today Now is a great time to personalize your ride. Toyota summer accessories and everyday essentials await your discovery. The knowledgeable team at Marthaler Toyota of Ashland in Ashland, WI, is ready to assist you. You can browse our digital inventory online or stop by the dealership to find exactly what you need. Toyota Genuine Accessories deliver lasting durability, and our staff makes finding the right fit for your vehicle a simple process. Reach out to us today to start your customization journey.

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How to Find a Reliable Used Truck in Ashland, WI: Expert Tips for Smart Buyers

Finding a reliable pre-owned vehicle at our Toyota dealer in Ashland, WI does not have to feel overwhelming. If you are hauling heavy equipment, navigating snowy winter roads, or seeking a dependable daily driver, the right truck is waiting for you. Contact our team today to explore our current inventory and find your perfect match. This guide walks you through the key steps to make a confident, informed decision. Why Used Trucks Are a Smart Choice in Ashland, WI Trucks built even a few years ago are engineered to last, and the used market gives you access to capable, well-equipped vehicles at a more approachable price point. For drivers in Ashland, WI, a used truck can handle everything from lake-country adventures to work-site demands without the cost of buying new. Pre-owned Toyota trucks have a strong reputation for long-term reliability. Many owners report high mileage with minimal major repairs, making them a popular choice among buyers who want value without sacrificing durability. Set Your Budget Before You Start Shopping Before you visit any lot or browse online inventory, decide on a realistic budget. Factor in the purchase price, insurance, registration, fuel, and routine maintenance. Knowing your numbers helps you filter options quickly and avoid spending more than you intended. If you plan to finance, check your credit and research current rates ahead of time. Being pre-approved gives you a clearer picture of your monthly payment range and strengthens your position when you are ready to move forward. Know What to Look for During a Used Truck Inspection One of the most important used truck inspection tips for WI buyers is to always inspect a vehicle in person before committing. Wisconsin winters can be hard on vehicles, so look closely for rust on the frame, undercarriage, and wheel wells. Surface rust is common, but structural rust can signal a more serious problem. Check the tires for even wear, look in the engine compartment for fluid leaks or cracked hoses, and pay attention to how the truck starts and idles. Ask for a full vehicle history report to review past ownership, accident records, and service history. A clean report combined with a solid inspection gives you confidence in your purchase. Ask the Right Questions About the Truck's History When you find quality used trucks for sale in Ashland, WI that match your needs, dig into the details. How many previous owners has the truck had? Was it used primarily for towing or off-road driving? Has it been serviced regularly? These questions matter because past use directly affects remaining longevity. A well-maintained truck with higher mileage can often be a better investment than a low-mileage vehicle that lacked proper care. Get a Test Drive and a Pre-Purchase Inspection Never skip the test drive. Pay attention to how the transmission shifts, if the brakes feel responsive, and if the steering feels aligned. Listen for unusual noises, especially when turning or going over bumps. For added peace of mind, consider having a trusted mechanic perform a pre-purchase inspection before you finalize the sale. This step is especially helpful with used truck buying in Ashland, WI, where road conditions and seasonal wear can affect vehicles in ways that are not always visible at first glance. Finding the perfect vehicle is all about doing your homework and taking the right steps. From setting your budget and reviewing vehicle history to conducting a thorough inspection and test drive, each step brings you closer to a truck you can depend on for years. Pre-owned Toyota trucks are a great place to start your search, and our Toyota dealer in Ashland, WI is ready to help you find the right fit. Get in touch with us today to schedule a test drive.

Blue Toyota SUV parked city street

2026 Toyota Highlander vs 2026 Toyota Grand Highlander: Which 3-Row SUV Is Right for You?

Are you searching for a dependable family SUV? The 2026 Toyota Highlander and the 2026 Toyota Grand Highlander represent two of the strongest options in the Toyota 3-row SUV lineup. Both deliver spacious seating, a refined ride, and proven reliability. At Marthaler Toyota of Ashland in Ashland, WI, we know that choosing the right model requires understanding their distinct advantages. We encourage you to reach out to our team to find the perfect fit before you visit the lot. What Sets the 2026 Toyota Highlander Apart The 2026 Toyota Highlander is the more compact of the two. It seats up to eight passengers and comfortably navigates tight driveways, parking garages, and city streets. The standard Highlander offers versatility without the bulk of a full-size SUV. It stands out as the nimbler, highly manageable choice for drivers wanting robust three-row functionality in a right-sized package. What Makes the 2026 Toyota Grand Highlander Different The Grand Highlander is physically longer, yielding noticeably more legroom in the second and third rows. Passengers in the back seats enjoy ample room to stretch out, providing exceptional comfort on extended road trips. The Grand Highlander also features increased cargo capacity behind the third row. This extra space easily accommodates strollers, sports gear, and luggage for growing families. Powertrain Options: A Look at Both Models Both SUVs offer highly efficient powertrains. The 2026 Toyota Grand Highlander features an available Hybrid MAX powertrain that produces a robust 362 horsepower and 400 lb-ft of torque. The standard 2026 Toyota Highlander provides a 265-horsepower 2.4L turbocharged engine or an available 243-horsepower hybrid configuration. Both models deliver a smooth, commanding, and confident driving experience. Interior Features and Technology Inside, both SUVs boast modern technology. Drivers enjoy standard touchscreen infotainment systems, wireless Apple CarPlay© and Android Auto©, and a comprehensive suite of driver assistance tools. The Grand Highlander provides a more spacious cabin layout overall, accommodating passengers who prioritize personal space. The standard Highlander maintains a tighter, efficient footprint for drivers favoring easier maneuverability. Which One Is the Right Fit for Your Family? Choosing the best SUV depends on your daily routines. The standard Highlander offers plenty of room and effortless parking for younger families. The Grand Highlander easily accommodates taller teenagers and frequent road trips with its expansive rear-seat comfort. Families taking weekend adventures will appreciate the generous passenger and cargo space that the Grand Highlander provides. Find Your 2026 Toyota at Marthaler Toyota of Ashland If you are deciding between these two exceptional SUVs, the correct choice is the one meeting your real-world needs. The Highlander is a proven, nimble family vehicle. The Grand Highlander adds more space, upgraded power options, and generous legroom in every row. Drivers shopping for a 2026 Toyota family SUV can explore both models at Marthaler Toyota of Ashland in Ashland, WI. Browse our current inventory online to find the ideal vehicle for your next adventure.

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Understanding the 2026 Toyota Warranty for Ashland Drivers

Buying a new vehicle is a significant investment. Knowing what protects that investment matters just as much as choosing the right model. If you are exploring a new vehicle at Marthaler Toyota of Ashland in Ashland, WI, understanding your 2026 Toyota warranty coverage is a smart place to start. Here is a straightforward breakdown of what comes with your vehicle and why it counts. What Does 2026 Toyota Warranty Coverage Include? Every new Toyota comes backed by a comprehensive warranty package designed to give you confidence on the road. The 2026 Toyota warranty coverage includes a Basic Coverage warranty, a Powertrain warranty, and a Rust-Through warranty. Each covers different components for different lengths of time. The Basic Coverage warranty protects most vehicle components against defects in materials or workmanship for 36 months or 36,000 miles. The Powertrain warranty covers your engine, transmission, and other critical drivetrain components for 60 months or 60,000 miles. The Rust-Through warranty protects against corrosion perforation on body sheet metal panels for 60 months with unlimited miles. Together, these layers of protection mean you are covered on local commutes and longer trips. ToyotaCare: A Built-In Bonus for New Owners One standout Toyota OEM warranty benefit is ToyotaCare. Every new Toyota comes with this no-cost maintenance plan covering normal factory-scheduled service for two years or 25,000 miles. It also includes 24-hour Roadside Assistance for two years with unlimited miles. This assistance is a lifesaver if you encounter a flat tire, a dead battery, or another unexpected roadside issue. ToyotaCare is a practical tool that helps you stay on top of routine maintenance without out-of-pocket expenses in the early years of ownership. Services like oil changes, tire rotations, and multi-point inspections keep your vehicle running well. Why Toyota OEM Warranty Protection Matters Choosing a new Toyota means you receive Toyota OEM warranty protection, which differs from third-party coverage options. OEM stands for original equipment manufacturer. This means the warranty comes directly from Toyota and is honored at Toyota dealerships across the country. That is an important distinction for drivers who want consistent, reliable service anywhere they travel. The new Toyota warranty benefits extend beyond simple repairs. When you bring your vehicle in for warranty work, certified technicians use genuine Toyota parts built to the exact standards as the original components. That consistency helps maintain performance and reliability over time. How 2026 Toyota Warranty Coverage Supports Long-Term Value One overlooked Toyota warranty benefit is its impact on your vehicle's long-term value. A well-documented service and warranty history makes a difference when it comes time to sell or trade in your Toyota. Buyers and dealers recognize the added reliability of a vehicle maintained under factory warranty terms. For drivers in Ashland, WI, knowing your vehicle is protected by comprehensive 2026 Toyota warranty coverage means fewer unexpected repair bills during those first years of ownership. That peace of mind makes choosing a new Toyota a practical and confident decision. Explore Your 2026 Toyota Warranty Options Understanding your 2026 Toyota warranty coverage before you buy puts you in a better position to make an informed decision. The warranty package that comes with your new Toyota is built to support you through years of driving. Visit Marthaler Toyota of Ashland in Ashland, WI, to view our current inventory and learn more about the standard coverage protecting every new Toyota.

a family enjoying road trip

Preparing Your 2026 Toyota for Summer Road Trips: AC, Tires, and Fluids

Summer road trips provide a great reason to own a reliable vehicle. Your 2026 Toyota is built to handle the journey. Before hitting the open road, regular summer maintenance keeps you comfortable and safe from start to finish. You might plan a quick weekend getaway or a long cross-country drive. Either way, these key areas deserve your attention before leaving the driveway. For expert advice and service, reach out to the team at Marthaler Toyota of Ashland in Ashland, WI, to ensure your vehicle is completely ready for the season. Why Summer Prep Matters for Your 2026 Toyota Warm weather places unique demands on your vehicle. Rising temperatures affect everything from engine components to tire pressure. Skipping a pre-trip check can turn a minor issue into a major inconvenience. Taking time for summer maintenance helps avoid breakdowns and keeps your vehicle performing flawlessly. Drivers know how quickly conditions change, making preparation vital when road trips appear on the calendar. Checking Your Air Conditioning System A struggling AC system makes a summer drive miserable. Have a technician inspect your air conditioning before your first long trip to confirm it cools efficiently and holds the proper refrigerant level. Weak or warm airflow often signals a refrigerant leak or a worn compressor. You should also check the cabin air filter. A clogged filter reduces airflow and forces the system to work harder. Proper vehicle care means fixing these issues before temperatures peak. Inspecting Your Tires for Summer Driving Tires serve as your vehicle's only contact with the road. They require serious attention before any trip. Hot pavement increases tire pressure. Improperly inflated tires negatively affect handling, fuel efficiency, and tread wear. Verify that all four tires and the spare are inflated to the levels listed in your owner's manual. Inspect the tread depth and look for uneven wear patterns pointing to a potential alignment issue. Regular tire rotation remains a straightforward way to extend tire lifespan. Topping Off and Replacing Key Fluids Fluids act as the lifeblood of your vehicle. Summer heat accelerates their degradation and evaporation. Coolant regulates engine temperature and prevents overheating during long, warm drives. Fill the coolant reservoir to the proper level with the correct seasonal mixture ratio. Check your engine oil, brake fluid, power steering fluid, and windshield washer fluid before heading out. Staying current on these checks helps your engine run efficiently under high heat loads. Scheduling a Pre-Trip Service Appointment Bringing your 2026 Toyota in for a professional inspection ensures it is truly road-trip ready. A certified technician catches issues easily missed on a visual walkthrough, such as worn brake pads, a weak battery, or hose leaks. Expert vehicle care is available right in your community to provide a thorough inspection before you load up the car. Get Your 2026 Toyota Ready for the Road This Summer Summer driving should center on making memories rather than managing unexpected repairs. A proactive approach to your 2026 Toyota summer maintenance covers your AC, tires, and fluids to set you up for a safer season on the road. The professional team at Marthaler Toyota of Ashland in Ashland, WI, stands ready to assist you. You can easily book a service appointment through our online portal to get started. Your next great road trip awaits, and a well-maintained vehicle will take you there safely.

Toyota pickup truck in forest trail

2026 Toyota Tacoma TRD Sport vs TRD Off-Road: Best Pickup for Ashland

Shopping for a capable midsize pickup brings many drivers to Marthaler Toyota of Ashland in Ashland, WI. The 2026 Toyota Tacoma TRD Sport and TRD Off-Road present two distinct options for your next adventure. Both trims offer serious value tailored to different driving priorities. Understanding these differences helps you select the perfect truck, so reach out to our team to find your ideal match. What Makes the TRD Sport Stand Out The TRD Sport appeals to buyers seeking a bold aesthetic and a comfortable daily driver. This trim features a distinct hood scoop, sport-tuned suspension, and 18" alloy wheels. Inside the well-appointed cabin, modern tech integrations like Apple CarPlay© and Android Auto© elevate the driving experience. The TRD Sport delivers a noticeably smooth ride on paved roads. This makes it an excellent choice for daily commuters wanting a truck with aggressive styling and dependable on-road comfort. What the TRD Off-Road Brings to the Table For weekends tackling trails and backcountry terrain, the TRD Off-Road provides unmatched capability. This model includes a factory-installed electronic locking rear differential, a Multi-Terrain Select system, Crawl Control, and Bilstein off-road suspension. Skid plates protect the vital undercarriage components, while 17" alloy wheels with aggressive all-terrain tires ensure maximum traction. Drivers heading into the Chequamegon-Nicolet National Forest or navigating muddy paths will find this trim engineered specifically for the challenge. How They Compare Side by Side Deciding between these models requires evaluating your primary driving environment. The TRD Sport prioritizes aesthetics and on-road dynamics. The TRD Off-Road dominates in raw capability and terrain-specific technology. Both trims offer the robust i-FORCE 2.4L turbocharged powertrain and Toyota's legendary reliability. Essential features like driver assistance technology, a durable composite bed, and connected services remain present across both configurations. Which Trim Is the Best Tacoma for Adventures in Ashland? The right choice for Ashland, WI, drivers depends on lifestyle needs. Frequent visitors to unpaved trails or remote camping spots require the serious traction of the TRD Off-Road. Drivers needing a versatile truck for daily commutes and weekend road trips will appreciate the well-balanced TRD Sport. Both options stand as dependable pickups built for longevity. Find Your 2026 Toyota Tacoma TRD in Ashland, WI Choosing the TRD Sport or the TRD Off-Road ultimately comes down to your intended destination. Visit Marthaler Toyota of Ashland in Ashland, WI, to explore our available inventory and discuss your options. Our team stands ready to help you get behind the wheel of the perfect truck. Browse our online inventory today to begin your journey.

2025 Toyota 4Runner parked in front of mountain cabin with children and dog nearby

2026 Toyota 4Runner Redesign: What's New and Why Off-Road Drivers Are Excited

The 2026 Toyota 4Runner redesign stands as one of the most anticipated updates in the SUV segment. For trail enthusiasts who need a capable, dependable vehicle for the long haul, the new 4Runner brings meaningful updates to local drivers at your Ashland, WI dealership. From updated powertrain choices to a more refined interior, this generation marks a significant step forward for one of Toyota's most beloved nameplates. Contact us today to check availability and schedule a test drive. What Changed With the 2026 Toyota 4Runner Redesign The 2026 Toyota 4Runner redesign represents a thorough rethinking of modern off-road capability. Toyota improved ride comfort without sacrificing the rugged frame that drivers value. The exterior design takes on a bolder, more structured stance, with sharper lines and an aggressive front fascia that signals serious intent before leaving the pavement. Inside, the cabin receives a noticeable upgrade in materials, layout, and technology. Soft-touch surfaces, improved storage solutions, and a driver-focused cockpit make the 2026 4Runner feel premium while keeping things practical. New 2026 Toyota 4Runner Features 2026: Technology and Interior Upgrades The updated infotainment system anchors the new interior features. An available 14" touchscreen display takes center stage on the dashboard, offering intuitive controls, wireless Apple CarPlay® and Android Auto® connectivity, and swift responsiveness. The digital gauge cluster gives drivers easy access to key vehicle data, navigation, and off-road metrics in one clear view. Toyota Safety Sense 3.0 comes standard across all trims, bringing features like a pre-collision system, lane departure alert, and automatic high beams. Local drivers who navigate a mix of city roads and remote trails gain a genuine advantage from this extra layer of safety technology. Toyota Off-Road SUV Updates That Matter Most The engineering updates on the 2026 Toyota 4Runner go well beyond appearance. The suspension system features a new multi-link rear setup to better absorb rough terrain while maintaining composure on the highway. Multi-Terrain Select and CRAWL Control remain part of the off-road toolkit, giving drivers precise control when conditions get technical. Higher trims bring dedicated off-road hardware, including upgraded dampers, locking differentials, and all-terrain tires. An available Stabilizer Disconnect Mechanism increases suspension articulation at the push of a button. These updates make the new 4Runner a more capable machine straight from the factory. 2026 Toyota 4Runner Hybrid: A New Way to Go Off the Grid The i-FORCE MAX hybrid option introduces a potent powertrain to the lineup. Pairing a 2.4 L turbocharged engine with an electric motor, the hybrid system delivers 326 horsepower and 465 lb-ft of torque. This low-end torque improves crawling ability on steep grades and provides more controlled descents. The hybrid system also brings improved efficiency for everyday driving, making it an excellent choice for a daily driver between trail runs. It provides enhanced performance and better fuel economy simultaneously. Trim Levels and Who the 2026 Toyota 4Runner Redesign Is Built For The 2026 lineup offers nine distinct trim levels to match different priorities. Entry-level trims give buyers a capable and well-equipped starting point, while the Limited and Platinum grades layer on luxury touches like premium audio and advanced driver-assistance features. The TRD Pro and the new Trailhunter trims remain the top choices for serious overlanding enthusiasts who want purpose-built capability right from the showroom floor. Every 4Runner in the lineup utilizes the TNGA-F body-on-frame global platform, securing the legendary durability and long-term reliability that Toyota delivers. Come See the 2026 Toyota 4Runner Redesign in Ashland, WI Experience what all the excitement is about firsthand by visiting your local Ashland, WI dealership today. Drivers have access to the full 4Runner lineup, including the standard i-FORCE turbocharged models and the high-performance i-FORCE MAX hybrid trims. Stop in to explore the rugged new options, speak with our team, and take a test drive.

Finance vs Lease a 2026 Toyota Tundra: Which Option Saves You More?

When you are ready to get behind the wheel of a 2026 Toyota Tundra at Marthaler Toyota of Ashland in Ashland, WI, one of the biggest decisions you will face involves how you will pay for it. The choice to finance vs lease your Toyota comes up for almost every buyer. Both paths have real advantages depending on your budget and how you plan to use your truck. Reach out to our team today to explore our current inventory and find the perfect option for your lifestyle. What Does It Mean to Finance a Toyota Tundra? Financing means taking out a loan to purchase the vehicle outright over time. Each monthly payment builds equity. Once you pay off the loan, you own the truck completely. For Tundra buyers who plan to put the truck to work, hauling up to 12,000 pounds, using the 1,850-pound payload capacity, or logging serious miles, financing often makes the most sense. When you finance, there are no mileage restrictions or wear-and-tear concerns at the end of a term. You can also customize your truck with Toyota accessories or trade it in whenever you are ready. What Does It Mean to Lease a Toyota Tundra? Leasing acts as a long-term rental agreement. You make monthly payments to use the vehicle for a set period, typically 36 months, and then return it or purchase it. For drivers who prefer lower monthly payments and enjoy driving a new vehicle every few years, leasing can be an appealing option. It fits well if you stay within a predictable annual mileage range and do not need to haul heavy loads regularly. Comparing the Costs: Finance vs Lease Toyota Leancing usually provides a lower monthly payment than financing. However, you do not own the vehicle at the end of a lease. You must either return the truck or start a new payment cycle. On the financing side, you pay more per month than a lease, but you secure a paid-off asset at the end. When considering the long-term value, financing often favors buyers who want to avoid ongoing payments. Which Option Works Best for Tundra Drivers? The 2026 Tundra offers impressive capability, from the 389-horsepower i-FORCE twin-turbo V6 to the 437-horsepower i-FORCE MAX hybrid producing 583 pound-feet of torque. Your payment structure should match how you intend to use the truck. If you need a workhorse for the job site to maximize the 8.1' bed or rely on the 120-volt/400-watt AC outlet for tools, financing gives you complete freedom. If you value flexibility and lower short-term costs, leasing deserves a closer look. Toyota Safety Sense and Technology Across All Trims Every trim comes loaded with technology. Toyota Safety Sense 2.5 is standard. Available features include a 12.3" digital gauge cluster, Trailer Backup Guide with Straight Path Assist, and a 14" Toyota Audio Multimedia touchscreen. The Capstone trim even includes a 12-speaker JBL® Premium Audio system and semi-aniline leather-trimmed 10-way power-adjustable seats. These features retain their appeal whether you lease or finance. How to Decide: Questions to Ask Yourself Choosing the right path comes down to a few questions. Do you drive more than 15,000 miles per year? Do you want to modify your truck? If you answered yes, financing is likely the better fit. If you prefer a new vehicle every few years and lower monthly costs, leasing could work well. Contact Marthaler Toyota of Ashland to Get Started The team at Marthaler Toyota of Ashland in Ashland, WI, can walk you through both options in detail to help you find the payment structure that fits your life. Visit our Toyota dealership to explore current Toyota Tundra financing options in Ashland, WI and apply for financing online today.

2026 Toyota Sequoia Interior & Third-Row Space: Is It the Right Family SUV for You?

If you are shopping for a full-size SUV that can handle a growing family, look at the 2026 Toyota Sequoia interior at Marthaler Toyota in Ashland, WI. From its cabin to its seating, this SUV is built to make every drive comfortable. Contact Marthaler Toyota today to schedule a test drive or learn more about available options. What to Expect From the 2026 Toyota Sequoia Interior The 2026 Toyota Sequoia interior provides a spacious cabin designed with everyday usability in mind. Premium materials are used throughout the layout. An 8" center touchscreen comes standard, while an available 14" touchscreen serves as the command center for navigation and audio. Depending on the trim level, options include a panoramic moonroof, heated and ventilated front seats, and massaging seats. The system supports standard wireless Apple CarPlay® and Android Auto™ compatibility. The Toyota Sequoia offers seating for up to eight passengers across three rows, providing versatility for local drivers. A Closer Look at Toyota Sequoia Third-Row Seating For many families, third-row seating is the deciding factor. The Toyota Sequoia third-row seating features standard power-folding capability across all trims, making it easy to configure the cabin. Access to the third row is straightforward because the second-row seats slide and tumble forward. Passengers can utilize adjustable headrests and sliding capabilities to maximize comfort. The setup ensures that passengers have a pleasant experience on longer journeys. Toyota Sequoia Cargo Space 2026: Room for Gear Passengers need plenty of space for luggage, and the Toyota Sequoia cargo space in 2026 delivers options. Behind the third row, the cargo volume ranges from 11.5 to 22.3 cubic feet depending on how far the sliding third row is adjusted. Folding the third row expands the area to 49 cubic feet. With all rear rows folded down, the Sequoia opens up to a maximum of 86.9 cubic feet of storage. The multi-level adjustable cargo shelf system helps organize items easily. Full-Size SUV Family Features Worth Knowing Beyond raw space, the 2026 Toyota Sequoia interior comes loaded with technology. Toyota Safety Sense 2.5 comes standard and includes a pre-collision system with pedestrian detection, lane departure alert, and automatic high beams. Available second-row captain's chairs reduce seating to seven but add individual comfort. Multiple USB ports are distributed throughout the cabin to keep devices charged. Tri-zone automatic climate control also comes standard to keep everyone comfortable. Is the 2026 Toyota Sequoia the Right Fit for Your Family? The 2026 Toyota Sequoia interior speaks directly to drivers who need space, comfort, and reliability. This full-size SUV provides practical solutions for daily commutes and weekend road trips. Visit Marthaler Toyota in Ashland, WI, to explore the current lineup of New Toyota Sequoia's for sale and find the trim level that fits your lifestyle.

2025 Toyota Vehicle front view driving in city street

Best 2026 Fuel Efficient Toyota Models Worth Knowing About

Why Fuel Efficiency Matters More Than Ever If you watch gas prices fluctuate at the pump, you are not alone. Fuel efficiency remains a top priority for car shoppers, and Toyota builds a lineup that rises to that challenge. Choosing one of the best 2026 fuel efficient Toyota models makes a real difference in your monthly budget. Contact Marthaler Toyota of Ashland in Ashland, WI, to explore your efficient driving options today. Toyota's commitment to hybrid and electrified technology means drivers have many choices to stretch every gallon. From sedans to SUVs to full-size trucks, the 2026 Toyota lineup offers options for nearly every lifestyle without forcing you to sacrifice performance or practicality. The 2026 Toyota Camry: A Sedan That Goes the Distance The 2026 Toyota Camry stands out as a clear frontrunner among fuel-efficient sedans. Now exclusively offered as a hybrid, the Camry blends a sophisticated powertrain with a comfortable, refined interior. The 2026 Toyota Camry hybrid system pairs a 2.5L four-cylinder engine with an electric motor, delivering smooth acceleration and impressive fuel savings. For drivers looking to cut costs without giving up everyday comfort, the Camry is a compelling choice. Standard wireless Apple CarPlay® and Android Auto® keep you connected seamlessly. The 2026 Toyota Grand Highlander Hybrid: Big Space, Smart Efficiency Families who need room for passengers and cargo do not have to compromise on efficiency. The 2026 Toyota Grand Highlander Hybrid is a top choice in the three-row SUV segment, offering a spacious interior without a heavy fuel penalty. Powered by a hybrid powertrain that delivers strong output alongside meaningful fuel savings, the 2026 Toyota Grand Highlander Hybrid handles school runs and weekend trips easily. It makes the fuel-efficient choice feel like the obvious one. The 2026 Toyota Tundra: A Truck That Takes Efficiency Seriously Full-size trucks are changing the efficiency conversation. Available with a twin-turbocharged V6 engine featuring Toyota's i-FORCE MAX hybrid technology, the 2026 Toyota Tundra combines genuine towing capability with a highly efficient powertrain. For drivers who need a truck for work or recreation but want to save at the pump, the 2026 Toyota Tundra offers a thoughtful balance. An available 14" touchscreen provides an intuitive interface for navigation and entertainment. Toyota's Electrified Family: Looking Beyond the Hybrid Badge Toyota expands its all-electric and plug-in hybrid offerings, giving buyers more ways to find the best fuel economy for their needs. From plug-in hybrids that run on electricity for shorter trips to fully battery-electric models, the electrified lineup grows in meaningful ways. Whether your priority is reducing fuel costs or embracing newer technology, there is an electrified Toyota worth exploring. View Inventory and Schedule a Test Drive Today in Ashland, WI The 2026 Toyota lineup makes it easier than ever to find a vehicle that works hard for your wallet without cutting corners on capability. Whether the 2026 Toyota Camry, Grand Highlander Hybrid, Tundra, or an electrified model catches your eye, these vehicles deliver real value. If you are ready to find the right fit for your lifestyle, Marthaler Toyota of Ashland in Ashland, WI, is here to help. Visit our Toyota dealership in Ashland, WI, to browse Fuel-efficient car inventory, explore current offers, and take the next step toward a smarter drive.

2026 Toyota Tundra Interior and Technology: What Truck Buyers in Ashland Should Know

The 2026 Toyota Tundra is a powerhouse, a titan of capability and ruggedness. But when you climb into this truck’s interior, you’ll find a comfortable cabin interior that’s created for the long haul. This isn't a work truck that asks you to sacrifice comfort for capability. Toyota designed the Tundra's cabin to cater to an overall experience, both refined and functional at the same time. The Tundra should be a strong contender for Ashland, Wisconsin drivers who want a reliable truck inside and out. Whether you're hauling gear through the woods or towing on the highway, the Toyota Tundra's interior holds up in every situation. Comfort and Materials Inside the 2026 Toyota Tundra Interior The 2026 Toyota Tundra interior offers a well-organized layout with quality materials throughout the cabin. Each trim level brings unique features, including options like leather-trimmed seating, heated and ventilated front seats, and a heated steering wheel—all features that make cold Wisconsin mornings a lot more manageable. Rear passenger space is generous at up to 41.6” of legroom to accommodate any size crew. The overall seating position is commanding without feeling disconnected from the road, and the dashboard design keeps controls within easy reach without cluttering the space. 2026 Toyota Tundra Tech Features: Staying Connected on Every Drive The Toyota Tundra shows off outstanding tech features like a 14.5” touchscreen display, wireless smartphone compatibility, and available Wi-Fi® hotspot. Voice recognition functionality gives drivers another way to interact with the system without using their hands. Available JBL® premium audio brings genuine sound quality to the cabin, which is a welcome upgrade for long drives. Navigation, climate controls, and driver preferences can all be managed through the central touchscreen or through physical controls positioned nearby. Toyota struck a good balance here—you're not forced to dig through digital menus to adjust the temperature or change a radio station. Toyota Safety Sense and Driver Assistance Tech in the 2026 Toyota Tundra Interior The 2026 Toyota Tundra interior also integrates Toyota Safety Sense™, a suite of driver assistance features that comes standard across the lineup. This includes Pre-Collision Warning with Automatic Emergency Braking, Adaptive Cruise Control, Lane Departure Alert with Steering Assist, and Automatic High Beams. These features work quietly in the background, stepping in only when needed. Higher trims add features like Trailer Backup Guide with Straight Path Assist and a Panoramic View Monitor, giving you more targeted coverage. For drivers navigating rural roads and highways around Ashland, Wisconsin, sometimes with a trailer in tow, having that extra layer of assistance can make a meaningful difference—especially during low-visibility conditions in the fall and winter months. 2026 Toyota Tundra Cargo Space and In-Cabin Storage Beyond comfort and connectivity, the 2026 Toyota Tundra interior delivers practical storage solutions that truck buyers genuinely appreciate. The center console is wide and deep, offering ample room for everyday items. Available under-seat storage in the rear adds even more flexibility for tools, bags, or gear you want to keep out of the bed. The Toyota Tundra tech features 2026 also extend to the truck's bed. From the available power tailgate with knee-lift assist, a Sheet-Molded Composite bed, and bed lighting add convenience when loading and unloading in low-light conditions. It's a small detail that makes a real difference when you're working after dark. Is the 2026 Toyota Tundra Interior Right for You? The 2026 Toyota Tundra interior brings together comfort, technology, and thoughtful design in a way that suits both work-focused drivers and everyday commuters. From the responsive Tundra infotainment system to the available premium seating and Toyota Safety Sense™, this truck is built to keep you comfortable and connected mile after mile. If you're in the market for a full-size truck that delivers on every front, the 2026 Toyota Tundra interior is worth a closer look. Stop by and explore your options at Marthaler Toyota of Ashland, serving truck buyers throughout Ashland, Wisconsin and the surrounding area.

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