Blog

The 2026 Toyota 4Runner redesign stands as one of the most anticipated updates in the SUV segment. For trail enthusiasts who need a capable, dependable vehicle for the long haul, the new 4Runner brings meaningful updates to local drivers at your Ashland, WI dealership. From updated powertrain choices to a more refined interior, this generation marks a significant step forward for one of Toyota's most beloved nameplates. Contact us today to check availability and schedule a test drive. What Changed With the 2026 Toyota 4Runner Redesign The 2026 Toyota 4Runner redesign represents a thorough rethinking of modern off-road capability. Toyota improved ride comfort without sacrificing the rugged frame that drivers value. The exterior design takes on a bolder, more structured stance, with sharper lines and an aggressive front fascia that signals serious intent before leaving the pavement. Inside, the cabin receives a noticeable upgrade in materials, layout, and technology. Soft-touch surfaces, improved storage solutions, and a driver-focused cockpit make the 2026 4Runner feel premium while keeping things practical. New 2026 Toyota 4Runner Features 2026: Technology and Interior Upgrades The updated infotainment system anchors the new interior features. An available 14" touchscreen display takes center stage on the dashboard, offering intuitive controls, wireless Apple CarPlay® and Android Auto® connectivity, and swift responsiveness. The digital gauge cluster gives drivers easy access to key vehicle data, navigation, and off-road metrics in one clear view. Toyota Safety Sense 3.0 comes standard across all trims, bringing features like a pre-collision system, lane departure alert, and automatic high beams. Local drivers who navigate a mix of city roads and remote trails gain a genuine advantage from this extra layer of safety technology. Toyota Off-Road SUV Updates That Matter Most The engineering updates on the 2026 Toyota 4Runner go well beyond appearance. The suspension system features a new multi-link rear setup to better absorb rough terrain while maintaining composure on the highway. Multi-Terrain Select and CRAWL Control remain part of the off-road toolkit, giving drivers precise control when conditions get technical. Higher trims bring dedicated off-road hardware, including upgraded dampers, locking differentials, and all-terrain tires. An available Stabilizer Disconnect Mechanism increases suspension articulation at the push of a button. These updates make the new 4Runner a more capable machine straight from the factory. 2026 Toyota 4Runner Hybrid: A New Way to Go Off the Grid The i-FORCE MAX hybrid option introduces a potent powertrain to the lineup. Pairing a 2.4 L turbocharged engine with an electric motor, the hybrid system delivers 326 horsepower and 465 lb-ft of torque. This low-end torque improves crawling ability on steep grades and provides more controlled descents. The hybrid system also brings improved efficiency for everyday driving, making it an excellent choice for a daily driver between trail runs. It provides enhanced performance and better fuel economy simultaneously. Trim Levels and Who the 2026 Toyota 4Runner Redesign Is Built For The 2026 lineup offers nine distinct trim levels to match different priorities. Entry-level trims give buyers a capable and well-equipped starting point, while the Limited and Platinum grades layer on luxury touches like premium audio and advanced driver-assistance features. The TRD Pro and the new Trailhunter trims remain the top choices for serious overlanding enthusiasts who want purpose-built capability right from the showroom floor. Every 4Runner in the lineup utilizes the TNGA-F body-on-frame global platform, securing the legendary durability and long-term reliability that Toyota delivers. Come See the 2026 Toyota 4Runner Redesign in Ashland, WI Experience what all the excitement is about firsthand by visiting your local Ashland, WI dealership today. Drivers have access to the full 4Runner lineup, including the standard i-FORCE turbocharged models and the high-performance i-FORCE MAX hybrid trims. Stop in to explore the rugged new options, speak with our team, and take a test drive.

When you are ready to get behind the wheel of a 2026 Toyota Tundra at Marthaler Toyota of Ashland in Ashland, WI, one of the biggest decisions you will face involves how you will pay for it. The choice to finance vs lease your Toyota comes up for almost every buyer. Both paths have real advantages depending on your budget and how you plan to use your truck. Reach out to our team today to explore our current inventory and find the perfect option for your lifestyle. What Does It Mean to Finance a Toyota Tundra? Financing means taking out a loan to purchase the vehicle outright over time. Each monthly payment builds equity. Once you pay off the loan, you own the truck completely. For Tundra buyers who plan to put the truck to work, hauling up to 12,000 pounds, using the 1,850-pound payload capacity, or logging serious miles, financing often makes the most sense. When you finance, there are no mileage restrictions or wear-and-tear concerns at the end of a term. You can also customize your truck with Toyota accessories or trade it in whenever you are ready. What Does It Mean to Lease a Toyota Tundra? Leasing acts as a long-term rental agreement. You make monthly payments to use the vehicle for a set period, typically 36 months, and then return it or purchase it. For drivers who prefer lower monthly payments and enjoy driving a new vehicle every few years, leasing can be an appealing option. It fits well if you stay within a predictable annual mileage range and do not need to haul heavy loads regularly. Comparing the Costs: Finance vs Lease Toyota Leancing usually provides a lower monthly payment than financing. However, you do not own the vehicle at the end of a lease. You must either return the truck or start a new payment cycle. On the financing side, you pay more per month than a lease, but you secure a paid-off asset at the end. When considering the long-term value, financing often favors buyers who want to avoid ongoing payments. Which Option Works Best for Tundra Drivers? The 2026 Tundra offers impressive capability, from the 389-horsepower i-FORCE twin-turbo V6 to the 437-horsepower i-FORCE MAX hybrid producing 583 pound-feet of torque. Your payment structure should match how you intend to use the truck. If you need a workhorse for the job site to maximize the 8.1' bed or rely on the 120-volt/400-watt AC outlet for tools, financing gives you complete freedom. If you value flexibility and lower short-term costs, leasing deserves a closer look. Toyota Safety Sense and Technology Across All Trims Every trim comes loaded with technology. Toyota Safety Sense 2.5 is standard. Available features include a 12.3" digital gauge cluster, Trailer Backup Guide with Straight Path Assist, and a 14" Toyota Audio Multimedia touchscreen. The Capstone trim even includes a 12-speaker JBL® Premium Audio system and semi-aniline leather-trimmed 10-way power-adjustable seats. These features retain their appeal whether you lease or finance. How to Decide: Questions to Ask Yourself Choosing the right path comes down to a few questions. Do you drive more than 15,000 miles per year? Do you want to modify your truck? If you answered yes, financing is likely the better fit. If you prefer a new vehicle every few years and lower monthly costs, leasing could work well. Contact Marthaler Toyota of Ashland to Get Started The team at Marthaler Toyota of Ashland in Ashland, WI, can walk you through both options in detail to help you find the payment structure that fits your life. Visit our Toyota dealership to explore current Toyota Tundra financing options in Ashland, WI and apply for financing online today.

Shopping for a midsize pickup truck gives you excellent choices with the new lineup. If you want a dependable daily driver or an off-road companion, Marthaler Toyota of Ashland has options built for your lifestyle. Contact our team in Ashland, WI, to schedule a test drive and learn how these models elevate your daily travels. What Makes the 2026 Toyota Tacoma Lineup Worth Your Attention The diverse configurations span a wide range of capability and comfort, making this truck one of the most versatile options in the segment. Each choice targets a specific driver requirement. The platform offers both rear-wheel drive and four-wheel drive configurations to match precise driving habits. 2026 Toyota Tacoma SR: The 2026 Toyota Tacoma Starting Point The 2026 Toyota Tacoma SR delivers essential capability with a 2.4L turbocharged four-cylinder engine. The base setup provides an 8.0" touchscreen alongside wireless Apple CarPlay® and Android Auto™ compatibility. Standard Toyota Safety Sense 3.0 provides crucial assistance features like a pre-collision system and lane departure alert. 2026 Toyota Tacoma SR5: A Step Up in the Tacoma Trim Comparison The 2026 Toyota Tacoma SR5 upgrades the engine output to 278 horsepower and introduces 17" alloy wheels. This configuration adds popular comfort updates and available four-wheel drive. It offers a solid balance of everyday utility for local drivers. 2026 Toyota Tacoma TRD Sport: Style Meets the 2026 Toyota Tacoma The 2026 Toyota Tacoma TRD Sport focuses on visual updates and on-road performance with a sport-tuned suspension and 18" wheels. The cabin upgrades the driving experience with an available 14.0" touchscreen. This choice serves drivers who value sharper on-road handling and distinct styling. 2026 Toyota Tacoma TRD Off-Road: Trail Capability The 2026 Toyota Tacoma TRD Off-Road brings standard trail hardware like Bilstein shocks, Multi-Terrain Select, and Crawl Control. An electronic locking rear differential maximizes traction on challenging paths. It remains smooth on paved streets, serving well as a daily vehicle. 2026 Toyota Tacoma TRD Pro: Built for Serious Adventures The 2026 Toyota Tacoma TRD Pro features a high-output hybrid powertrain, FOX internal bypass shocks, and rugged 33" tires. The cabin includes performance front seats and premium materials. It stands out as a top-tier choice for technical trails. 2026 Toyota Tacoma Limited: Luxury Comfort The 2026 Toyota Tacoma Limited emphasizes refinement with a standard 14.0" touchscreen, head-up display, and power running boards. Premium ventilated and heated seating surfaces elevate interior comfort. It provides an upscale alternative for premium highway travel. 2026 Toyota Tacoma Trailhunter: The Overlanding Star The 2026 Toyota Tacoma Trailhunter comes ready for extended travel with Old Man Emu shocks and frame-mounted rock rails. A high-mount air intake and ARB steel rear bumper provide extra protection. Choose the Right Truck at Marthaler Toyota Explore the inventory at Marthaler Toyota of Ashland to find your configuration. Visit our dealership in Ashland, WI, or browse online at our 2026 Toyota Tacoma trucks for sale in Ashland, W I to take your preferred pickup for a spin.

Driving through Ashland, WI can be a mix of scenic beauty and unpredictable conditions, especially during winter months. Whether you're navigating snowy streets or busy intersections, safety is paramount. Toyota has revolutionized vehicle safety with the innovative Toyota Safety Sense (TSS) suite, a comprehensive package designed to protect drivers and passengers alike. At Marthaler Toyota of Ashland, we’re proud to showcase Toyota Safety Sense across our vehicle lineup. Let's take a closer look at what makes this suite essential for modern driving. What is Toyota Safety Sense? Toyota Safety Sense is an advanced suite of driver-assistance features designed to prevent accidents and enhance overall vehicle safety. Standard on most new Toyota models, TSS combines cutting-edge safety technology Toyota has developed to provide peace of mind on the road. The suite includes critical features such as: - Pre-Collision System with Pedestrian Detection: Warns and applies emergency braking to prevent collisions. - Lane Departure Alert: Alerts you if your vehicle veers out of its lane unintentionally. - Automatic High Beams: Adjusts between high and low beams for better night driving visibility. - Dynamic Radar Cruise Control: Maintains a safe following distance from vehicles ahead. These Toyota TSS features work together seamlessly to reduce the likelihood of accidents and create a safer driving experience for everyone. How Toyota Safety Sense Makes a Difference in Ashland Ashland, WI is known for its picturesque landscapes and varied road conditions, which can present unique challenges for drivers. Toyota Safety Sense rises to the occasion with tools designed to adapt to these diverse environments. - Winter Driving Assistance: The Pre-Collision System with Pedestrian Detection and Lane Departure Alert are particularly useful during icy or snowy conditions when reaction times might be delayed. - Nighttime Safety: With Automatic High Beams, navigating the quiet, dimly lit roads of Ashland becomes much safer. - Long-Distance Travel: Dynamic Radar Cruise Control makes highway trips stress-free, as it automatically adjusts your speed to maintain a safe distance from other vehicles. By combining these features, the Toyota TSS suite provides an extra layer of security for every journey, no matter the season or terrain. The Evolution of Toyota Safety Technology Toyota has always been at the forefront of automotive safety, continuously refining its driver-assistance systems to meet the highest standards. The latest iteration of Toyota Safety Sense includes enhancements such as Road Sign Assist, which recognizes and displays traffic signs, and Lane Tracing Assist, which helps keep your vehicle centered within its lane. These advancements showcase Toyota’s commitment to innovation and safety. At Marthaler Toyota of Ashland, we believe these updates reflect the brand’s dedication to protecting drivers and passengers. Toyota Safety Sense at Marthaler Toyota of Ashland At Marthaler Toyota of Ashland, we’re proud to offer a wide range of vehicles equipped with this state-of-the-art safety suite. Whether you're considering a 2026 RAV4 for its versatility or a Camry for its reliability, Toyota Safety Sense comes standard to enhance your peace of mind. Our knowledgeable team can answer all your questions about Toyota TSS features and demonstrate how they work in real-world scenarios. We’re here to help you choose the perfect Toyota model that meets your needs while keeping your family safe.