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All New Toyota Technology Marthaler Toyota of Ashland Ashland Toyota Dealer Toyota Dealer Ashland, WI Marthaler Toyota of Ashland Service Ashland Toyota Service Toyota SUVs in Ashland, WI 2026 Toyota SUV Toyota Loan in Ashland, WI Toyota SUV Ashland, WI 2026 Toyota Hybrid SUVs Best 2026 Toyota SUV New Cars For Sale Ashland, WI 2026 Toyota Grand Highlander Best 2026 SUV Toyota Finance in Ashland, WI Toyota Lease in Ashland, WI Used SUVS Ashland, WI 2026 Toyota Grand Highlander Hybrid Ashland, WI Used Toyota SUVS Ashland, WI Used Trucks For Sale Ashland, WI 2026 Toyota Family SUVs 2026 Toyota Highlander 2026 Toyota Tundra 2026 Toyota Tundra Ashland, WI Ashland Used Cars Best 2026 Trucks New Toyota Grand Highlander New Toyota Trucks Ashland, WI 2026 Off-Roading SUV 2026 Toyota Grand Highlander Hybrid 2026 Toyota RAV4 Hybrid 2026 Toyota Safety Technology Auto Maintenance Ashland, WI Best 2026 Off-Roading Trucks New Toyota Safety Technology Toyota Grand Highlander Hybrid Ashland, WI Toyota Grand Highlander in Ashland, WI Toyota Maintenance Tips Toyota RAV4 Hybrid Ashland, WI Toyota Warranty 2026 Toyota Camry Ashland, WI 2026 Toyota Compact SUV 2026 Toyota Highlander Ashland, WI 2026 Toyota Hybrid 2026 Toyota Tacoma 3-Row SUV Ashland, WI Best 2026 Family SUVS Best 2026 Small Trucks new Toyota Tundra Ashland, WI Small Trucks Ashland, WI Tire Service Ashland, WI Toyota Accessories Toyota Camry Ashland, WI Toyota Highlander Ashland, WI Toyota RAV4 Ashland, WI Toyota Tacoma Ashland, WI 2026 Toyota 3-Row SUV 2026 Toyota 4Runner 2026 Toyota Camry 2026 Toyota EVs 2026 Toyota Land Cruiser Trim Levels 2026 Toyota Prius 2026 Toyota Prius Ashland, WI 2026 Toyota Tacoma Ashland, WI 2026 Toyota Tech 2026 Toyota Tundra interior Best 2026 Family Van Cabin Air Filter Certified Preowned Toyota Ashland, WI Compact SUV Ashland, WI EV and Hybrid Vehicles In Ashland, WI How to connect your Toyota to your Apple Car Play How to connect your Toyota to your iPhone New Tires Ashland, WI New Toyota 3-Row SUV New Toyota 3-Row SUV Ashland, WI New Toyota Lease Deals Ashland, WI Oil Change Ashland, WI Tire Shop Ashland, WI Toyota 4Runner Ashland, WI Toyota cabin air filter replacement Toyota EV Ashland, WI Toyota Highlander in Ashland, WI Toyota Oil Change Toyota Oil Change Ashland, WI Toyota Safety Technology Toyota Safety Technology Ashland, WI Toyota Tires Ashland, WI Toyota Winterization Ashland, WI 2026 fuel efficient Toyota 2026 Mini Van 2026 Toyota 4Runner Ashland, WI 2026 Toyota 4Runner Redesign 2026 Toyota Crown 2026 Toyota Land Cruiser 2026 Toyota Land Cruiser Ashland, WI 2026 Toyota Sequoia 2026 Toyota Sequoia Ashland 2026 Toyota Sequoia Interior 2026 Toyota Sequoia Seating 2026 Toyota Sienna 2026 Toyota Tacoma TRD Sport 2026 Toyota Tacoma Trim Levels 2026 Toyota Van 2026 Toyota Warranty Ashland WI Ashland, WI Winter Auto Body Shop Ashland, WI Best 2026 Toyota SUVs for Back-to-School Season fuel-efficient cars Ashland, WI Minivan Ashland, WI Reliable Used Truck in Ashland, WI Toyota Accessories Ashland, WI Toyota AWD Toyota CPO Ashland, WI Toyota CPO Benefits Toyota Genuine Accessories Toyota Genuine Accessories Ashland, WI Toyota Hybrid Ashland, WI Toyota Land Cruiser Ashland, WI Toyota Oil Toyota Oil Pressure Ashland, WI Toyota Oil Pressure Check Toyota Parts Ashland, WI Toyota Safety Sense Toyota Sienna Ashland, WI Toyota Tundra Finance Toyota Tundra Finance Ashland, WI Toyota Tundra Lease Ashland, WI Toyota Tundra Loan Ashland, WI Toyota Tundra Loan VS. Lease Toyota Winterization Tips Used Truck in Ashland Used Truck in Ashland, WI
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Understanding the 2026 Toyota Warranty for Ashland Drivers

Buying a new vehicle is a significant investment. Knowing what protects that investment matters just as much as choosing the right model. If you are exploring a new vehicle at Marthaler Toyota of Ashland in Ashland, WI, understanding your 2026 Toyota warranty coverage is a smart place to start. Here is a straightforward breakdown of what comes with your vehicle and why it counts. What Does 2026 Toyota Warranty Coverage Include? Every new Toyota comes backed by a comprehensive warranty package designed to give you confidence on the road. The 2026 Toyota warranty coverage includes a Basic Coverage warranty, a Powertrain warranty, and a Rust-Through warranty. Each covers different components for different lengths of time. The Basic Coverage warranty protects most vehicle components against defects in materials or workmanship for 36 months or 36,000 miles. The Powertrain warranty covers your engine, transmission, and other critical drivetrain components for 60 months or 60,000 miles. The Rust-Through warranty protects against corrosion perforation on body sheet metal panels for 60 months with unlimited miles. Together, these layers of protection mean you are covered on local commutes and longer trips. ToyotaCare: A Built-In Bonus for New Owners One standout Toyota OEM warranty benefit is ToyotaCare. Every new Toyota comes with this no-cost maintenance plan covering normal factory-scheduled service for two years or 25,000 miles. It also includes 24-hour Roadside Assistance for two years with unlimited miles. This assistance is a lifesaver if you encounter a flat tire, a dead battery, or another unexpected roadside issue. ToyotaCare is a practical tool that helps you stay on top of routine maintenance without out-of-pocket expenses in the early years of ownership. Services like oil changes, tire rotations, and multi-point inspections keep your vehicle running well. Why Toyota OEM Warranty Protection Matters Choosing a new Toyota means you receive Toyota OEM warranty protection, which differs from third-party coverage options. OEM stands for original equipment manufacturer. This means the warranty comes directly from Toyota and is honored at Toyota dealerships across the country. That is an important distinction for drivers who want consistent, reliable service anywhere they travel. The new Toyota warranty benefits extend beyond simple repairs. When you bring your vehicle in for warranty work, certified technicians use genuine Toyota parts built to the exact standards as the original components. That consistency helps maintain performance and reliability over time. How 2026 Toyota Warranty Coverage Supports Long-Term Value One overlooked Toyota warranty benefit is its impact on your vehicle's long-term value. A well-documented service and warranty history makes a difference when it comes time to sell or trade in your Toyota. Buyers and dealers recognize the added reliability of a vehicle maintained under factory warranty terms. For drivers in Ashland, WI, knowing your vehicle is protected by comprehensive 2026 Toyota warranty coverage means fewer unexpected repair bills during those first years of ownership. That peace of mind makes choosing a new Toyota a practical and confident decision. Explore Your 2026 Toyota Warranty Options Understanding your 2026 Toyota warranty coverage before you buy puts you in a better position to make an informed decision. The warranty package that comes with your new Toyota is built to support you through years of driving. Visit Marthaler Toyota of Ashland in Ashland, WI, to view our current inventory and learn more about the standard coverage protecting every new Toyota.

Toyota pickup truck in forest trail

2026 Toyota Tacoma TRD Sport vs TRD Off-Road: Best Pickup for Ashland

Shopping for a capable midsize pickup brings many drivers to Marthaler Toyota of Ashland in Ashland, WI. The 2026 Toyota Tacoma TRD Sport and TRD Off-Road present two distinct options for your next adventure. Both trims offer serious value tailored to different driving priorities. Understanding these differences helps you select the perfect truck, so reach out to our team to find your ideal match. What Makes the TRD Sport Stand Out The TRD Sport appeals to buyers seeking a bold aesthetic and a comfortable daily driver. This trim features a distinct hood scoop, sport-tuned suspension, and 18" alloy wheels. Inside the well-appointed cabin, modern tech integrations like Apple CarPlay© and Android Auto© elevate the driving experience. The TRD Sport delivers a noticeably smooth ride on paved roads. This makes it an excellent choice for daily commuters wanting a truck with aggressive styling and dependable on-road comfort. What the TRD Off-Road Brings to the Table For weekends tackling trails and backcountry terrain, the TRD Off-Road provides unmatched capability. This model includes a factory-installed electronic locking rear differential, a Multi-Terrain Select system, Crawl Control, and Bilstein off-road suspension. Skid plates protect the vital undercarriage components, while 17" alloy wheels with aggressive all-terrain tires ensure maximum traction. Drivers heading into the Chequamegon-Nicolet National Forest or navigating muddy paths will find this trim engineered specifically for the challenge. How They Compare Side by Side Deciding between these models requires evaluating your primary driving environment. The TRD Sport prioritizes aesthetics and on-road dynamics. The TRD Off-Road dominates in raw capability and terrain-specific technology. Both trims offer the robust i-FORCE 2.4L turbocharged powertrain and Toyota's legendary reliability. Essential features like driver assistance technology, a durable composite bed, and connected services remain present across both configurations. Which Trim Is the Best Tacoma for Adventures in Ashland? The right choice for Ashland, WI, drivers depends on lifestyle needs. Frequent visitors to unpaved trails or remote camping spots require the serious traction of the TRD Off-Road. Drivers needing a versatile truck for daily commutes and weekend road trips will appreciate the well-balanced TRD Sport. Both options stand as dependable pickups built for longevity. Find Your 2026 Toyota Tacoma TRD in Ashland, WI Choosing the TRD Sport or the TRD Off-Road ultimately comes down to your intended destination. Visit Marthaler Toyota of Ashland in Ashland, WI, to explore our available inventory and discuss your options. Our team stands ready to help you get behind the wheel of the perfect truck. Browse our online inventory today to begin your journey.

Finance vs Lease a 2026 Toyota Tundra: Which Option Saves You More?

When you are ready to get behind the wheel of a 2026 Toyota Tundra at Marthaler Toyota of Ashland in Ashland, WI, one of the biggest decisions you will face involves how you will pay for it. The choice to finance vs lease your Toyota comes up for almost every buyer. Both paths have real advantages depending on your budget and how you plan to use your truck. Reach out to our team today to explore our current inventory and find the perfect option for your lifestyle. What Does It Mean to Finance a Toyota Tundra? Financing means taking out a loan to purchase the vehicle outright over time. Each monthly payment builds equity. Once you pay off the loan, you own the truck completely. For Tundra buyers who plan to put the truck to work, hauling up to 12,000 pounds, using the 1,850-pound payload capacity, or logging serious miles, financing often makes the most sense. When you finance, there are no mileage restrictions or wear-and-tear concerns at the end of a term. You can also customize your truck with Toyota accessories or trade it in whenever you are ready. What Does It Mean to Lease a Toyota Tundra? Leasing acts as a long-term rental agreement. You make monthly payments to use the vehicle for a set period, typically 36 months, and then return it or purchase it. For drivers who prefer lower monthly payments and enjoy driving a new vehicle every few years, leasing can be an appealing option. It fits well if you stay within a predictable annual mileage range and do not need to haul heavy loads regularly. Comparing the Costs: Finance vs Lease Toyota Leancing usually provides a lower monthly payment than financing. However, you do not own the vehicle at the end of a lease. You must either return the truck or start a new payment cycle. On the financing side, you pay more per month than a lease, but you secure a paid-off asset at the end. When considering the long-term value, financing often favors buyers who want to avoid ongoing payments. Which Option Works Best for Tundra Drivers? The 2026 Tundra offers impressive capability, from the 389-horsepower i-FORCE twin-turbo V6 to the 437-horsepower i-FORCE MAX hybrid producing 583 pound-feet of torque. Your payment structure should match how you intend to use the truck. If you need a workhorse for the job site to maximize the 8.1' bed or rely on the 120-volt/400-watt AC outlet for tools, financing gives you complete freedom. If you value flexibility and lower short-term costs, leasing deserves a closer look. Toyota Safety Sense and Technology Across All Trims Every trim comes loaded with technology. Toyota Safety Sense 2.5 is standard. Available features include a 12.3" digital gauge cluster, Trailer Backup Guide with Straight Path Assist, and a 14" Toyota Audio Multimedia touchscreen. The Capstone trim even includes a 12-speaker JBL® Premium Audio system and semi-aniline leather-trimmed 10-way power-adjustable seats. These features retain their appeal whether you lease or finance. How to Decide: Questions to Ask Yourself Choosing the right path comes down to a few questions. Do you drive more than 15,000 miles per year? Do you want to modify your truck? If you answered yes, financing is likely the better fit. If you prefer a new vehicle every few years and lower monthly costs, leasing could work well. Contact Marthaler Toyota of Ashland to Get Started The team at Marthaler Toyota of Ashland in Ashland, WI, can walk you through both options in detail to help you find the payment structure that fits your life. Visit our Toyota dealership to explore current Toyota Tundra financing options in Ashland, WI and apply for financing online today.

2026 Toyota Sequoia Interior & Third-Row Space: Is It the Right Family SUV for You?

If you are shopping for a full-size SUV that can handle a growing family, look at the 2026 Toyota Sequoia interior at Marthaler Toyota in Ashland, WI. From its cabin to its seating, this SUV is built to make every drive comfortable. Contact Marthaler Toyota today to schedule a test drive or learn more about available options. What to Expect From the 2026 Toyota Sequoia Interior The 2026 Toyota Sequoia interior provides a spacious cabin designed with everyday usability in mind. Premium materials are used throughout the layout. An 8" center touchscreen comes standard, while an available 14" touchscreen serves as the command center for navigation and audio. Depending on the trim level, options include a panoramic moonroof, heated and ventilated front seats, and massaging seats. The system supports standard wireless Apple CarPlay® and Android Auto™ compatibility. The Toyota Sequoia offers seating for up to eight passengers across three rows, providing versatility for local drivers. A Closer Look at Toyota Sequoia Third-Row Seating For many families, third-row seating is the deciding factor. The Toyota Sequoia third-row seating features standard power-folding capability across all trims, making it easy to configure the cabin. Access to the third row is straightforward because the second-row seats slide and tumble forward. Passengers can utilize adjustable headrests and sliding capabilities to maximize comfort. The setup ensures that passengers have a pleasant experience on longer journeys. Toyota Sequoia Cargo Space 2026: Room for Gear Passengers need plenty of space for luggage, and the Toyota Sequoia cargo space in 2026 delivers options. Behind the third row, the cargo volume ranges from 11.5 to 22.3 cubic feet depending on how far the sliding third row is adjusted. Folding the third row expands the area to 49 cubic feet. With all rear rows folded down, the Sequoia opens up to a maximum of 86.9 cubic feet of storage. The multi-level adjustable cargo shelf system helps organize items easily. Full-Size SUV Family Features Worth Knowing Beyond raw space, the 2026 Toyota Sequoia interior comes loaded with technology. Toyota Safety Sense 2.5 comes standard and includes a pre-collision system with pedestrian detection, lane departure alert, and automatic high beams. Available second-row captain's chairs reduce seating to seven but add individual comfort. Multiple USB ports are distributed throughout the cabin to keep devices charged. Tri-zone automatic climate control also comes standard to keep everyone comfortable. Is the 2026 Toyota Sequoia the Right Fit for Your Family? The 2026 Toyota Sequoia interior speaks directly to drivers who need space, comfort, and reliability. This full-size SUV provides practical solutions for daily commutes and weekend road trips. Visit Marthaler Toyota in Ashland, WI, to explore the current lineup of New Toyota Sequoia's for sale and find the trim level that fits your lifestyle.

A blue Toyota Grand Highlander SUV driving on a scenic road surrounded by mountains and trees

Why the 2026 Toyota Grand Highlander Is Perfect for Ashland, WI

The 2026 Toyota Grand Highlander is redefining what it means to be a family-friendly SUV. With its spacious interior, advanced technology, and versatile performance, this Toyota large SUV is perfect for everything from daily commutes to epic road trips. For drivers in Ashland, WI, the Grand Highlander offers the perfect balance of comfort and capability to handle both city streets and scenic Wisconsin highways. A Spacious Interior Designed for Families One of the standout features of the 2026 Toyota Grand Highlander is its impressive cargo space and seating capacity. This family-friendly SUV comfortably seats up to eight passengers, making it an excellent choice for larger families or those who frequently carpool. The flexible seating configurations allow you to adapt the interior to suit your needs, whether you're hauling sports gear or packing for a weekend getaway. Additionally, the Grand Highlander boasts ample cargo space behind the third row, ensuring that you never have to compromise between passengers and luggage. Whether you're heading out on a Toyota Grand Highlander road trip or simply running errands around Ashland, WI, this SUV has the room you need. Advanced Technology for Seamless Travel The 2026 Toyota Grand Highlander comes equipped with cutting-edge technology designed to make every journey more enjoyable. Its intuitive infotainment system includes a large touchscreen display, smartphone integration, and available Wi-Fi connectivity, ensuring that everyone stays entertained and connected on the go. Safety is also a top priority in this Toyota large SUV. The Grand Highlander features Toyota Safety Sense™, a suite of advanced driver-assistance technologies that include adaptive cruise control, lane-keeping assist, and pre-collision warning. These features provide peace of mind whether you're navigating busy streets in Ashland or cruising along Wisconsin's scenic routes. Performance Tailored for Road Trips When it comes to long-distance travel, the 2026 Toyota Grand Highlander truly shines. Its powerful yet efficient engine options deliver a smooth and responsive driving experience, while the available all-wheel drive ensures confident handling in all weather conditions—a must-have for Wisconsin winters. This SUV is also designed with road trips in mind, offering a quiet cabin and comfortable seating that make even the longest drives enjoyable. If you're searching for the best Toyota SUV for travel, the Grand Highlander's blend of performance and comfort makes it a top contender. Family-Friendly Features That Make Life Easier Toyota has gone above and beyond to ensure that the 2026 Grand Highlander meets the needs of modern families. Convenient features like hands-free power liftgate access and multiple USB charging ports cater to busy lifestyles, while tri-zone climate control keeps everyone comfortable no matter where they're seated. For families in Ashland, WI, these thoughtful touches make the Grand Highlander an invaluable companion for daily life and special occasions alike. Whether you're shuttling kids to school or embarking on a family adventure, this SUV has everything you need to make the journey stress-free. Ready to experience the 2026 Toyota Grand Highlander for yourself? Visit Marthaler Toyota of Ashland to explore this exceptional family-friendly SUV and see why it's perfect for your lifestyle in Wisconsin.

A gray Toyota SUV driving on a winding road through a dense forest.

2026 Toyota Compact SUVs: Which One Is Right for You?

When it comes to versatility, efficiency, and style, the 2026 Toyota compact SUVs lineup offers something for everyone. Whether you're navigating city streets or planning a weekend getaway in Ashland, WI, these vehicles are designed to meet your needs. But with options like the Toyota Corolla Cross and Toyota RAV4, how do you choose the right one? Let’s dive into the details to help you make an informed decision. What Makes 2026 Toyota Compact SUVs Stand Out? Toyota has long been a leader in the compact SUV market, and the 2026 lineup continues this tradition with cutting-edge technology, fuel efficiency, and advanced safety features. Toyota Compact SUVs like the Toyota Corolla Cross and Toyota RAV4 offer the perfect balance of size and capability, making them ideal for families, commuters, and adventurers alike. The 2026 Toyota SUVs also come equipped with Toyota Safety Sense™, a suite of driver-assist features that includes pre-collision systems, lane departure alerts, and adaptive cruise control. Whether you're driving through Ashland's snowy winters or enjoying a summer road trip, these features provide peace of mind on every journey. Corolla Cross vs RAV4: A Compact SUV Comparison When comparing the Toyota Corolla Cross vs Toyota RAV4, it’s clear that each model has its unique strengths. The Corolla Cross is perfect for those seeking a smaller footprint without sacrificing interior comfort. Its efficient powertrain and nimble handling make it an excellent choice for city driving or tight parking spaces. On the other hand, the RAV4 offers more cargo space and a slightly more powerful engine, making it better suited for families or those who frequently haul gear. With available all-wheel drive and off-road-ready trims, the RAV4 is also a great option for outdoor enthusiasts exploring Wisconsin's scenic trails. The Toyota Highlander 2026: A Step Beyond Compact While compact SUVs dominate the conversation, it’s worth mentioning the Toyota Highlander 2026 for those who need a bit more space. As a midsize SUV, the Highlander offers three rows of seating and ample cargo capacity, making it ideal for larger families or those who frequently travel with passengers. It’s a great alternative if you find compact options like the Corolla Cross or RAV4 too limiting. The Highlander also features an all-electric variant for 2026, showcasing Toyota's commitment to sustainability. This model combines eco-friendly performance with the practicality and reliability that Toyota is known for. Why Choose a Compact SUV in Wisconsin? Compact SUVs are particularly well-suited for drivers in Wisconsin. Their smaller size makes them easy to maneuver through urban areas like Ashland while still offering enough ground clearance to handle snowy or uneven roads. Additionally, their fuel efficiency helps keep costs down during long commutes or road trips. The 2026 Toyota small SUVs lineup provides a range of options to fit your lifestyle. Whether you prioritize fuel economy, interior space, or advanced technology, there’s a model that meets your needs. Find Your Perfect 2026 Toyota Compact SUV in Ashland, WI At Marthaler Toyota of Ashland, we’re here to help you explore the best 2026 small SUVs that Toyota has to offer. From the versatile Corolla Cross to the adventurous RAV4, our team can guide you through every feature and option to ensure you find the perfect fit.

A yellow Toyota Prius driving through an urban setting at night.

2026 Toyota Prius: The Future of Fuel Efficiency for Ashland, WI

The 2026 Toyota Prius is redefining what it means to drive a fuel-efficient car. With its cutting-edge hybrid technology, sleek design, and eco-friendly features, the Prius continues to lead the way in sustainable driving. For drivers in Ashland, WI, the 2026 Toyota Prius offers an exceptional blend of performance, practicality, and innovation. Let's dive into what makes this model a standout choice for anyone seeking an eco-friendly Toyota. Advanced Hybrid Powertrain: A Leap Forward At the heart of the 2026 Toyota Prius is its advanced hybrid power system. Featuring a 2.0-liter 4-cylinder engine paired with an electric motor, the Prius delivers a combined net horsepower of up to 196 in all-wheel-drive models. This powertrain not only ensures smooth and responsive performance but also achieves remarkable fuel efficiency. The Prius MPG figures are particularly impressive: - Up to 57 miles per gallon in combined driving for the LE FWD model. - Even the AWD models deliver up to 54 miles per gallon combined, making it one of the most fuel-efficient cars in WI. Whether you're commuting through Ashland or embarking on a road trip across Wisconsin, the 2026 Toyota Prius ensures you'll spend less time at the pump and more time enjoying the journey. Sleek Design Meets Practicality The 2026 Toyota Prius isn't just about efficiency; it also boasts a modern and aerodynamic design that turns heads. With a low coefficient of drag (Cd) of just 0.27, this eco-friendly Toyota is engineered to glide through the air effortlessly, further enhancing its fuel economy. Inside, the Prius offers a spacious cabin with seating for five and an EPA passenger volume of 91.2 cubic feet. Depending on the trim level, cargo space ranges from 20.3 to 23.8 cubic feet, providing ample room for groceries, gear, or luggage. The Nightshade trim adds a sporty flair with blackout badging and black alloy wheels, while the Limited trim offers luxury touches like heated and ventilated front seats and a fixed glass roof. Cutting-Edge Technology and Safety The 2026 Prius review wouldn't be complete without highlighting its impressive suite of technology and safety features. Every model comes equipped with Toyota Safety Sense 3.0™, which includes: - Pre-Collision System with Pedestrian Detection - Lane Departure Alert with Steering Assist - Full-Speed Range Dynamic Radar Cruise Control - Road Sign Assist For tech enthusiasts, the Prius offers wireless Apple CarPlay® and Android Auto™ compatibility as standard features. Higher trims include a stunning 12.3-inch multimedia display and premium JBL® audio system for an enhanced driving experience. Additionally, connected services like Wi-Fi Connect and Remote Connect ensure you stay connected no matter where your travels take you in Ashland or beyond. Eco-Friendly Features for a Greener Tomorrow As an eco-friendly Toyota, the 2026 Prius goes beyond just fuel efficiency. Its hybrid battery comes with a warranty of up to 10 years or 150,000 miles, ensuring long-term sustainability. The use of lightweight materials and advanced aerodynamics further reduces its environmental impact. For drivers in Ashland, WI who prioritize sustainability without compromising on performance or comfort, the Prius is an ideal choice. The 2026 Toyota Prius is more than just a car; it's a statement about the future of driving. With its exceptional Prius MPG, innovative hybrid technology, and commitment to sustainability, it's no wonder this model continues to set the standard for fuel-efficient cars in WI. Whether you're navigating city streets or exploring the scenic routes around Ashland, this eco-friendly Toyota delivers unmatched efficiency and style. Visit Marthaler Toyota of Ashland today to experience the 2026 Toyota Prius for yourself. Discover why it's the perfect vehicle for drivers who want to make a positive impact on both their wallets and the planet!

2025 Toyota Tacoma TRD Pro climbing rocky terrain, rear view

2026 Toyota Tacoma Trim Levels Explained: Which Truck Fits Your Life?

Shopping for a midsize pickup truck gives you excellent choices with the new lineup. If you want a dependable daily driver or an off-road companion, Marthaler Toyota of Ashland has options built for your lifestyle. Contact our team in Ashland, WI, to schedule a test drive and learn how these models elevate your daily travels. What Makes the 2026 Toyota Tacoma Lineup Worth Your Attention The diverse configurations span a wide range of capability and comfort, making this truck one of the most versatile options in the segment. Each choice targets a specific driver requirement. The platform offers both rear-wheel drive and four-wheel drive configurations to match precise driving habits. 2026 Toyota Tacoma SR: The 2026 Toyota Tacoma Starting Point The 2026 Toyota Tacoma SR delivers essential capability with a 2.4L turbocharged four-cylinder engine. The base setup provides an 8.0" touchscreen alongside wireless Apple CarPlay® and Android Auto™ compatibility. Standard Toyota Safety Sense 3.0 provides crucial assistance features like a pre-collision system and lane departure alert. 2026 Toyota Tacoma SR5: A Step Up in the Tacoma Trim Comparison The 2026 Toyota Tacoma SR5 upgrades the engine output to 278 horsepower and introduces 17" alloy wheels. This configuration adds popular comfort updates and available four-wheel drive. It offers a solid balance of everyday utility for local drivers. 2026 Toyota Tacoma TRD Sport: Style Meets the 2026 Toyota Tacoma The 2026 Toyota Tacoma TRD Sport focuses on visual updates and on-road performance with a sport-tuned suspension and 18" wheels. The cabin upgrades the driving experience with an available 14.0" touchscreen. This choice serves drivers who value sharper on-road handling and distinct styling. 2026 Toyota Tacoma TRD Off-Road: Trail Capability The 2026 Toyota Tacoma TRD Off-Road brings standard trail hardware like Bilstein shocks, Multi-Terrain Select, and Crawl Control. An electronic locking rear differential maximizes traction on challenging paths. It remains smooth on paved streets, serving well as a daily vehicle. 2026 Toyota Tacoma TRD Pro: Built for Serious Adventures The 2026 Toyota Tacoma TRD Pro features a high-output hybrid powertrain, FOX internal bypass shocks, and rugged 33" tires. The cabin includes performance front seats and premium materials. It stands out as a top-tier choice for technical trails. 2026 Toyota Tacoma Limited: Luxury Comfort The 2026 Toyota Tacoma Limited emphasizes refinement with a standard 14.0" touchscreen, head-up display, and power running boards. Premium ventilated and heated seating surfaces elevate interior comfort. It provides an upscale alternative for premium highway travel. 2026 Toyota Tacoma Trailhunter: The Overlanding Star The 2026 Toyota Tacoma Trailhunter comes ready for extended travel with Old Man Emu shocks and frame-mounted rock rails. A high-mount air intake and ARB steel rear bumper provide extra protection. Choose the Right Truck at Marthaler Toyota Explore the inventory at Marthaler Toyota of Ashland to find your configuration. Visit our dealership in Ashland, WI, or browse online at our 2026 Toyota Tacoma trucks for sale in Ashland, W I to take your preferred pickup for a spin.

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2026 Toyota 4Runner: A Rugged SUV for Ashland’s Adventures

The 2026 Toyota 4Runner is here to redefine rugged performance and reliability for every adventure. Known for its durability and off-road prowess, the 4Runner continues to be a top choice for drivers in Ashland, WI, who demand versatility on and off the road. With a refreshed design, advanced features, and legendary capability, this SUV remains a standout in its class. Built for Off-Road Exploration The 2026 Toyota 4Runner keeps its reputation alive as a true off-road powerhouse. With robust body-on-frame construction and available four-wheel drive, it’s designed to tackle the toughest terrains. Whether you’re navigating the backroads of Ashland or exploring the trails of Chequamegon-Nicolet National Forest, the Toyota 4Runner off-road capabilities ensure you can conquer any challenge. Key features like Crawl Control (CRAWL), Multi-Terrain Select, and locking rear differentials enhance its off-road performance, providing peace of mind even on the most unpredictable paths. The high ground clearance and skid plates protect vital components, making it an ideal choice for adventurers who refuse to stay on paved roads. Unmatched 2026 4Runner Features Toyota has equipped the 2026 4Runner with modern technology and comfort, ensuring it’s as refined as it is rugged. The interior caters to both functionality and luxury, with optional SofTex-trimmed seats, an available 14-inch touchscreen with Apple CarPlay and Android Auto compatibility, and advanced safety features through Toyota Safety Sense. For Ashland winters, optional heated front seats and dual-zone automatic climate control keep you comfortable no matter how low the temperature dips. Additionally, the spacious cargo area and fold-flat second-row seats provide ample room for gear, whether you’re heading on a family trip or a solo camping excursion. Toyota 4Runner Review for Ashland Drivers Drivers in Ashland, WI, consistently praise the Toyota 4Runner for its durability, reliability, and versatility. The 2026 model builds on this legacy with thoughtful updates that enhance both performance and comfort. Its towing capacity of up to 6,000 pounds makes it perfect for hauling a small boat to Lake Superior or a trailer for your outdoor gear. Fuel economy improvements and the availability of hybrid powertrains in select trims also make the 2026 Toyota 4Runner a more sustainable choice without sacrificing the rugged capability it’s known for. At Marthaler Toyota of Ashland, we’re excited to showcase how this SUV meets the needs of local drivers with its blend of practicality and adventure-ready features. Visit Marthaler Toyota of Ashland Today to Learn More The 2026 Toyota 4Runner is a testament to Toyota’s commitment to blending rugged capability with modern innovation. Perfect for the diverse landscapes of Ashland, WI, this SUV is ready to accompany you on every journey. Explore the Toyota 4Runner off-road features and more at Marthaler Toyota of Ashland. Visit us today to discover why the 4Runner remains an iconic choice for adventurers everywhere.

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How to Connect Apple Car Play to Your New Toyota

The Convenience of 2026 Toyota Technology The 2026 Toyota lineup is packed with innovative features designed to elevate your driving experience. One standout highlight is Toyota Apple Car Play, which seamlessly integrates your iPhone with your vehicle’s multimedia system. Whether you’re navigating the streets of Ashland, WI, or embarking on a road trip, this feature makes it easier to stay connected while keeping your focus on the road. With 2026 Toyota technology, connecting your iPhone to your Toyota has never been more straightforward. From accessing your favorite apps to enjoying hands-free communication, Apple Car Play ensures a safer and more enjoyable drive. What You Need to Know About Toyota Apple Car Play Toyota Apple Car Play is compatible with most iPhones running iOS 7.1 or later, making it accessible to a wide range of users. Once connected, you can use your car’s touchscreen, steering wheel controls, or voice commands to interact with your phone. This feature supports apps like Apple Maps, Spotify, and Messages, so you can navigate, stream music, or send texts effortlessly. For drivers in Ashland, WI, who prioritize both safety and convenience, this integration is a game-changer. It minimizes distractions by providing a hands-free way to manage your iPhone’s essential functions. Plus, Toyota’s commitment to user-friendly design means that setting up Apple Car Play is a breeze. How to Connect Your iPhone to Your Toyota Connecting your iPhone to your Toyota is as simple as following these steps: 1. Plug your iPhone into your Toyota’s USB port using a Lightning cable. 2. If prompted, enable Apple Car Play on your vehicle’s touchscreen. 3. Approve the connection on your iPhone by selecting “Allow.” 4. Your Toyota’s multimedia screen will now display the Apple Car Play interface, giving you access to apps and features. For added convenience, some 2026 Toyota models also support wireless Apple Car Play. This means you can connect your iPhone without needing a cable, streamlining your setup process even further. Benefits of 2026 Toyota Technology and Apple Car Play The 2026 Toyota technology suite, including Apple Car Play, enhances your driving experience by combining connectivity and safety. With features like voice control through Siri, you can keep your hands on the wheel while adjusting your music or responding to messages. Moreover, Toyota’s advanced multimedia systems ensure a smooth and intuitive interface. Whether you’re a tech-savvy driver or new to in-car technology, the system is designed to be easy to use. This makes every journey more enjoyable, whether you’re commuting in Ashland or exploring the Wisconsin countryside. Discover Toyota Technology at Marthaler Toyota of Ashland If you’re curious about the latest innovations in the 2026 Toyota lineup, visit Marthaler Toyota of Ashland. Our team is here to help you explore features like Apple Car Play and guide you through the connection process. For drivers in Ashland, WI, looking to experience these cutting-edge features, stop by Marthaler Toyota of Ashland. Discover how Apple Car Play and other innovations can transform your time on the road. From seamless navigation to effortless communication, the future of driving is here.

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