Blog

If you're shopping for a new Toyota in Ashland, WI, one of the first decisions you'll face is how to pay for it. A Toyota lease or finance option each comes with its own set of advantages, and the right choice depends on your driving habits, budget, and long-term goals. Understanding the basics of both can help you walk into the process feeling confident. What Does It Mean to Lease a Toyota? When you lease a Toyota, you're essentially paying to use the vehicle for a set period of time - typically 36 months. At the end of the lease, you return the vehicle and can choose to lease something new. Monthly lease payments are generally lower than loan payments because you're only covering the vehicle's depreciation during the lease term, not its full value. Leasing is a popular choice for drivers who enjoy having access to the latest models with updated technology and safety features. It also tends to work well if you drive a predictable number of miles each year, since most leases include mileage limits. Toyota's National Sales Event regularly features competitive lease deals on models like the Corolla Cross Hybrid, making this an ideal time for drivers in Ashland, WI to explore lease offers. What Does It Mean to Finance a Toyota? Financing means taking out a loan to purchase the vehicle outright. You make monthly payments over a set term, and once the loan is paid off, you own the car completely. Financing is a strong option if you plan to keep your vehicle for many years or want to build equity over time. When you finance a Toyota, there are no mileage restrictions, and you're free to customize the vehicle however you'd like. If long-term ownership and total cost flexibility matter to you, financing may be the better path. Toyota's National Sales Event also includes finance offers, such as 5.99 percent APR for 60 months on select models like the RAV4, giving budget-conscious buyers a solid opportunity to lock in competitive terms. Key Differences to Consider The biggest distinction between a Toyota lease or finance comes down to ownership and flexibility. Leasing offers lower monthly payments and the freedom to upgrade more frequently, but it comes with mileage caps and restrictions on modifications. Financing costs more per month but builds toward full ownership, giving you more control in the long run. Think about how you use your vehicle day to day. Do you put a lot of miles on your car commuting or taking road trips? Financing might suit you better. Do you prefer driving a newer model every few years without the hassle of selling? Leasing could be the smarter move. It's also worth considering cash back offers, which can reduce your out-of-pocket costs at signing. Models like the Tundra currently offer $1,000 cash back during Toyota's National Sales Event, making it a worthwhile time to buy. Special Programs That Can Help Toyota also offers programs designed to make both leasing and financing more accessible. The College Rebate Program provides a break for recent graduates, while the Military Rebate Program offers savings for active duty and veteran military personnel. These programs can be combined with existing lease or finance offers on select models, helping you get even more value from your decision. Whether you choose to lease or finance, taking advantage of these programs can meaningfully reduce your overall cost. Finding the Right Fit at Marthaler Toyota of Ashland Choosing between a Toyota lease or finance in Ashland, WI doesn't have to be overwhelming. By weighing your priorities - monthly budget, ownership goals, and driving habits - you can find an option that makes sense for your life. Visit Marthaler Toyota of Ashland ( https://www.marthalertoyotaofashland.com/) to explore current offers and speak with a team member who can walk you through all your options in detail.

Leasing has become a thoughtful alternative to traditional ownership, particularly for drivers who value modern design, current technology, and flexibility. For those considering a 2026 Toyota in Ashland, WI, leasing offers a way to enjoy the brand’s latest engineering and refinement without the long-term obligations that come with buying outright. Rather than focusing solely on cost, leasing reframes the relationship between driver and vehicle. It emphasizes use, experience, and renewal—an approach that aligns well with Toyota’s steady evolution in safety, efficiency, and design. A More Measured Approach to Cost One of the most immediate advantages of leasing a 2026 Toyota is financial balance. Monthly payments are typically lower than those associated with purchasing, and the initial commitment is often more manageable. This allows drivers to access higher trims or newer models while maintaining predictable expenses. Leasing also removes the uncertainty of depreciation. Instead of tracking resale value years down the line, drivers can simply return the vehicle at the end of the term and move forward. For Ashland drivers who prefer clarity and control, this structure feels refreshingly straightforward. Always in Step with Toyota’s Latest Thinking Toyota’s recent models place a strong emphasis on safety systems, intuitive interfaces, and efficient powertrains. Leasing ensures you’re always driving a vehicle that reflects the brand’s most current ideas—refinements in driver-assistance technology, updated infotainment layouts, and subtle improvements in comfort and efficiency. Models such as the 2026 RAV4 or Highlander demonstrate how Toyota continues to refine familiar forms rather than reinvent them abruptly. Leasing allows drivers to experience these updates as they arrive, staying in step with Toyota’s design and engineering progression. Flexible Terms That Fit Real Life Leasing is inherently adaptable. With 2026 Toyota leasing options available at Marthaler Toyota of Ashland, drivers can choose terms that reflect how they actually drive—shorter leases for those who enjoy frequent change, or longer ones for those who prefer continuity. Mileage options can also be tailored, making leasing suitable for drivers who primarily stay local as well as those who venture beyond Ashland for longer trips. And if a vehicle proves to be the right long-term companion, purchasing it at the end of the lease remains an option. Local Lease Opportunities in Ashland Marthaler Toyota of Ashland offers lease programs designed to make Toyota’s lineup more accessible. Incentives for recent graduates, military members, and returning customers help reduce barriers, while model-specific offers provide additional flexibility. From versatile SUVs to capable trucks, these lease options are structured to support a wide range of needs without overcomplication—an approach that mirrors Toyota’s own philosophy. Explore Toyota Leasing in Ashland, WI Leasing a 2026 Toyota offers a balanced, contemporary way to drive—one that prioritizes flexibility, thoughtful design, and access to the latest technology. For drivers in Ashland, WI, it’s an opportunity to enjoy Toyota’s newest models on terms that feel considered rather than restrictive. Visit Marthaler Toyota of Ashland to explore current lease options and discover which 2026 Toyota best fits the way you drive today—and how you plan to drive next.

Leasing has become a thoughtful alternative to traditional ownership, particularly for drivers who value modern design, current technology, and flexibility. For those considering a 2026 Toyota in Ashland, WI, leasing offers a way to enjoy the brand’s latest engineering and refinement without the long-term obligations that come with buying outright. Rather than focusing solely on cost, leasing reframes the relationship between driver and vehicle. It emphasizes use, experience, and renewal—an approach that aligns well with Toyota’s steady evolution in safety, efficiency, and design. A More Measured Approach to Cost One of the most immediate advantages of leasing a 2026 Toyota is financial balance. Monthly payments are typically lower than those associated with purchasing, and the initial commitment is often more manageable. This allows drivers to access higher trims or newer models while maintaining predictable expenses. Leasing also removes the uncertainty of depreciation. Instead of tracking resale value years down the line, drivers can simply return the vehicle at the end of the term and move forward. For Ashland drivers who prefer clarity and control, this structure feels refreshingly straightforward. Always in Step with Toyota’s Latest Thinking Toyota’s recent models place a strong emphasis on safety systems, intuitive interfaces, and efficient powertrains. Leasing ensures you’re always driving a vehicle that reflects the brand’s most current ideas—refinements in driver-assistance technology, updated infotainment layouts, and subtle improvements in comfort and efficiency. Models such as the 2026 RAV4 or Highlander demonstrate how Toyota continues to refine familiar forms rather than reinvent them abruptly. Leasing allows drivers to experience these updates as they arrive, staying in step with Toyota’s design and engineering progression. Flexible Terms That Fit Real Life Leasing is inherently adaptable. With 2026 Toyota leasing options available at Marthaler Toyota of Ashland, drivers can choose terms that reflect how they actually drive—shorter leases for those who enjoy frequent change, or longer ones for those who prefer continuity. Mileage options can also be tailored, making leasing suitable for drivers who primarily stay local as well as those who venture beyond Ashland for longer trips. And if a vehicle proves to be the right long-term companion, purchasing it at the end of the lease remains an option. Local Lease Opportunities in Ashland Marthaler Toyota of Ashland offers lease programs designed to make Toyota’s lineup more accessible. Incentives for recent graduates, military members, and returning customers help reduce barriers, while model-specific offers provide additional flexibility. From versatile SUVs to capable trucks, these lease options are structured to support a wide range of needs without overcomplication—an approach that mirrors Toyota’s own philosophy. Explore Toyota Leasing in Ashland, WI Leasing a 2026 Toyota offers a balanced, contemporary way to drive—one that prioritizes flexibility, thoughtful design, and access to the latest technology. For drivers in Ashland, WI, it’s an opportunity to enjoy Toyota’s newest models on terms that feel considered rather than restrictive. Visit Marthaler Toyota of Ashland to explore current lease options and discover which 2026 Toyota best fits the way you drive today—and how you plan to drive next.

The 2026 Toyota 4Runner is here to redefine rugged performance and reliability for every adventure. Known for its durability and off-road prowess, the 4Runner continues to be a top choice for drivers in Ashland, WI, who demand versatility on and off the road. With a refreshed design, advanced features, and legendary capability, this SUV remains a standout in its class. Built for Off-Road Exploration The 2026 Toyota 4Runner keeps its reputation alive as a true off-road powerhouse. With robust body-on-frame construction and available four-wheel drive, it’s designed to tackle the toughest terrains. Whether you’re navigating the backroads of Ashland or exploring the trails of Chequamegon-Nicolet National Forest, the Toyota 4Runner off-road capabilities ensure you can conquer any challenge. Key features like Crawl Control (CRAWL), Multi-Terrain Select, and locking rear differentials enhance its off-road performance, providing peace of mind even on the most unpredictable paths. The high ground clearance and skid plates protect vital components, making it an ideal choice for adventurers who refuse to stay on paved roads. Unmatched 2026 4Runner Features Toyota has equipped the 2026 4Runner with modern technology and comfort, ensuring it’s as refined as it is rugged. The interior caters to both functionality and luxury, with optional SofTex-trimmed seats, an available 14-inch touchscreen with Apple CarPlay and Android Auto compatibility, and advanced safety features through Toyota Safety Sense. For Ashland winters, optional heated front seats and dual-zone automatic climate control keep you comfortable no matter how low the temperature dips. Additionally, the spacious cargo area and fold-flat second-row seats provide ample room for gear, whether you’re heading on a family trip or a solo camping excursion. Toyota 4Runner Review for Ashland Drivers Drivers in Ashland, WI, consistently praise the Toyota 4Runner for its durability, reliability, and versatility. The 2026 model builds on this legacy with thoughtful updates that enhance both performance and comfort. Its towing capacity of up to 6,000 pounds makes it perfect for hauling a small boat to Lake Superior or a trailer for your outdoor gear. Fuel economy improvements and the availability of hybrid powertrains in select trims also make the 2026 Toyota 4Runner a more sustainable choice without sacrificing the rugged capability it’s known for. At Marthaler Toyota of Ashland, we’re excited to showcase how this SUV meets the needs of local drivers with its blend of practicality and adventure-ready features. Visit Marthaler Toyota of Ashland Today to Learn More The 2026 Toyota 4Runner is a testament to Toyota’s commitment to blending rugged capability with modern innovation. Perfect for the diverse landscapes of Ashland, WI, this SUV is ready to accompany you on every journey. Explore the Toyota 4Runner off-road features and more at Marthaler Toyota of Ashland. Visit us today to discover why the 4Runner remains an iconic choice for adventurers everywhere.

The 2026 Toyota 4Runner is here to redefine rugged performance and reliability for every adventure. Known for its durability and off-road prowess, the 4Runner continues to be a top choice for drivers in Ashland, WI, who demand versatility on and off the road. With a refreshed design, advanced features, and legendary capability, this SUV remains a standout in its class. Built for Off-Road Exploration The 2026 Toyota 4Runner keeps its reputation alive as a true off-road powerhouse. With robust body-on-frame construction and available four-wheel drive, it’s designed to tackle the toughest terrains. Whether you’re navigating the backroads of Ashland or exploring the trails of Chequamegon-Nicolet National Forest, the Toyota 4Runner off-road capabilities ensure you can conquer any challenge. Key features like Crawl Control (CRAWL), Multi-Terrain Select, and locking rear differentials enhance its off-road performance, providing peace of mind even on the most unpredictable paths. The high ground clearance and skid plates protect vital components, making it an ideal choice for adventurers who refuse to stay on paved roads. Unmatched 2026 4Runner Features Toyota has equipped the 2026 4Runner with modern technology and comfort, ensuring it’s as refined as it is rugged. The interior caters to both functionality and luxury, with optional SofTex-trimmed seats, an available 14-inch touchscreen with Apple CarPlay and Android Auto compatibility, and advanced safety features through Toyota Safety Sense. For Ashland winters, optional heated front seats and dual-zone automatic climate control keep you comfortable no matter how low the temperature dips. Additionally, the spacious cargo area and fold-flat second-row seats provide ample room for gear, whether you’re heading on a family trip or a solo camping excursion. Toyota 4Runner Review for Ashland Drivers Drivers in Ashland, WI, consistently praise the Toyota 4Runner for its durability, reliability, and versatility. The 2026 model builds on this legacy with thoughtful updates that enhance both performance and comfort. Its towing capacity of up to 6,000 pounds makes it perfect for hauling a small boat to Lake Superior or a trailer for your outdoor gear. Fuel economy improvements and the availability of hybrid powertrains in select trims also make the 2026 Toyota 4Runner a more sustainable choice without sacrificing the rugged capability it’s known for. At Marthaler Toyota of Ashland, we’re excited to showcase how this SUV meets the needs of local drivers with its blend of practicality and adventure-ready features. Visit Marthaler Toyota of Ashland Today to Learn More The 2026 Toyota 4Runner is a testament to Toyota’s commitment to blending rugged capability with modern innovation. Perfect for the diverse landscapes of Ashland, WI, this SUV is ready to accompany you on every journey. Explore the Toyota 4Runner off-road features and more at Marthaler Toyota of Ashland. Visit us today to discover why the 4Runner remains an iconic choice for adventurers everywhere.

The Convenience of 2026 Toyota Technology The 2026 Toyota lineup is packed with innovative features designed to elevate your driving experience. One standout highlight is Toyota Apple Car Play, which seamlessly integrates your iPhone with your vehicle’s multimedia system. Whether you’re navigating the streets of Ashland, WI, or embarking on a road trip, this feature makes it easier to stay connected while keeping your focus on the road. With 2026 Toyota technology, connecting your iPhone to your Toyota has never been more straightforward. From accessing your favorite apps to enjoying hands-free communication, Apple Car Play ensures a safer and more enjoyable drive. What You Need to Know About Toyota Apple Car Play Toyota Apple Car Play is compatible with most iPhones running iOS 7.1 or later, making it accessible to a wide range of users. Once connected, you can use your car’s touchscreen, steering wheel controls, or voice commands to interact with your phone. This feature supports apps like Apple Maps, Spotify, and Messages, so you can navigate, stream music, or send texts effortlessly. For drivers in Ashland, WI, who prioritize both safety and convenience, this integration is a game-changer. It minimizes distractions by providing a hands-free way to manage your iPhone’s essential functions. Plus, Toyota’s commitment to user-friendly design means that setting up Apple Car Play is a breeze. How to Connect Your iPhone to Your Toyota Connecting your iPhone to your Toyota is as simple as following these steps: 1. Plug your iPhone into your Toyota’s USB port using a Lightning cable. 2. If prompted, enable Apple Car Play on your vehicle’s touchscreen. 3. Approve the connection on your iPhone by selecting “Allow.” 4. Your Toyota’s multimedia screen will now display the Apple Car Play interface, giving you access to apps and features. For added convenience, some 2026 Toyota models also support wireless Apple Car Play. This means you can connect your iPhone without needing a cable, streamlining your setup process even further. Benefits of 2026 Toyota Technology and Apple Car Play The 2026 Toyota technology suite, including Apple Car Play, enhances your driving experience by combining connectivity and safety. With features like voice control through Siri, you can keep your hands on the wheel while adjusting your music or responding to messages. Moreover, Toyota’s advanced multimedia systems ensure a smooth and intuitive interface. Whether you’re a tech-savvy driver or new to in-car technology, the system is designed to be easy to use. This makes every journey more enjoyable, whether you’re commuting in Ashland or exploring the Wisconsin countryside. Discover Toyota Technology at Marthaler Toyota of Ashland If you’re curious about the latest innovations in the 2026 Toyota lineup, visit Marthaler Toyota of Ashland. Our team is here to help you explore features like Apple Car Play and guide you through the connection process. For drivers in Ashland, WI, looking to experience these cutting-edge features, stop by Marthaler Toyota of Ashland. Discover how Apple Car Play and other innovations can transform your time on the road. From seamless navigation to effortless communication, the future of driving is here.

The Convenience of 2026 Toyota Technology The 2026 Toyota lineup is packed with innovative features designed to elevate your driving experience. One standout highlight is Toyota Apple Car Play, which seamlessly integrates your iPhone with your vehicle’s multimedia system. Whether you’re navigating the streets of Ashland, WI, or embarking on a road trip, this feature makes it easier to stay connected while keeping your focus on the road. With 2026 Toyota technology, connecting your iPhone to your Toyota has never been more straightforward. From accessing your favorite apps to enjoying hands-free communication, Apple Car Play ensures a safer and more enjoyable drive. What You Need to Know About Toyota Apple Car Play Toyota Apple Car Play is compatible with most iPhones running iOS 7.1 or later, making it accessible to a wide range of users. Once connected, you can use your car’s touchscreen, steering wheel controls, or voice commands to interact with your phone. This feature supports apps like Apple Maps, Spotify, and Messages, so you can navigate, stream music, or send texts effortlessly. For drivers in Ashland, WI, who prioritize both safety and convenience, this integration is a game-changer. It minimizes distractions by providing a hands-free way to manage your iPhone’s essential functions. Plus, Toyota’s commitment to user-friendly design means that setting up Apple Car Play is a breeze. How to Connect Your iPhone to Your Toyota Connecting your iPhone to your Toyota is as simple as following these steps: 1. Plug your iPhone into your Toyota’s USB port using a Lightning cable. 2. If prompted, enable Apple Car Play on your vehicle’s touchscreen. 3. Approve the connection on your iPhone by selecting “Allow.” 4. Your Toyota’s multimedia screen will now display the Apple Car Play interface, giving you access to apps and features. For added convenience, some 2026 Toyota models also support wireless Apple Car Play. This means you can connect your iPhone without needing a cable, streamlining your setup process even further. Benefits of 2026 Toyota Technology and Apple Car Play The 2026 Toyota technology suite, including Apple Car Play, enhances your driving experience by combining connectivity and safety. With features like voice control through Siri, you can keep your hands on the wheel while adjusting your music or responding to messages. Moreover, Toyota’s advanced multimedia systems ensure a smooth and intuitive interface. Whether you’re a tech-savvy driver or new to in-car technology, the system is designed to be easy to use. This makes every journey more enjoyable, whether you’re commuting in Ashland or exploring the Wisconsin countryside. Discover Toyota Technology at Marthaler Toyota of Ashland If you’re curious about the latest innovations in the 2026 Toyota lineup, visit Marthaler Toyota of Ashland. Our team is here to help you explore features like Apple Car Play and guide you through the connection process. For drivers in Ashland, WI, looking to experience these cutting-edge features, stop by Marthaler Toyota of Ashland. Discover how Apple Car Play and other innovations can transform your time on the road. From seamless navigation to effortless communication, the future of driving is here.

The 2026 Toyota RAV4 Hybrid is ready for winter adventures, offering drivers in Ashland, Wisconsin, an exceptional blend of performance, efficiency, and comfort. Whether you’re planning a holiday road trip or simply need a reliable companion for shopping and commuting, this SUV is ready to make every journey unforgettable. At Marthaler Toyota of Ashland, we’re proud to showcase why the Toyota RAV4 Hybrid remains a favorite choice for families and individuals alike. Exceptional Performance for Every Season The 2026 Toyota RAV4 Hybrid seems built for holidays in Wisconsin. This hybrid SUV features a refined powertrain that combines a dynamic gasoline engine with an advanced electric motor, ensuring impressive fuel efficiency without compromising power. With all-wheel drive, this hybrid powertrain packs a punch with 236 hp, as well as claw-like grip for icy winter roads or cruising along scenic highways during your holiday travels. You can confidently tackle snow-covered roads in Ashland, Wisconsin, while maintaining optimal traction and control. On top of this, the available Multi-Terrain Monitor gives you unparalleled visibility of obstacles to conquer and avoid, while an ample 3,500-lb. towing capacity lets you bring along a trailer to visit longer with your long-distance loved ones. Spacious and Comfortable for Long Drives Planning a Toyota RAV4 Hybrid holiday road trip? You’ll appreciate the spacious interior and premium comfort this SUV provides. With ample legroom and versatile cargo space, the 2026 Toyota RAV4 Hybrid is designed to accommodate everything from luggage to winter gear. Its thoughtfully crafted cabin also features high-quality materials and advanced technology, keeping passengers comfortable and entertained throughout the journey. The RAV4 Hybrid’s available features, such as heated seats and a dual-zone climate control system, ensure you stay cozy during colder months. And with Toyota’s commitment to connectivity, you can enjoy seamless access to navigation, music, and communication tools, making every trip more enjoyable. Safety and Reliability You Can Trust The 2026 Toyota RAV4 Hybrid prioritizes safety, giving you peace of mind during your holiday travels. Equipped with Toyota Safety Sense™ 4.0, this SUV offers a suite of advanced safety features, including pre-collision systems, Dynamic Radar Cruise Control, and lane departure alerts. These technologies work together to help prevent accidents and keep you and your passengers safe on the road. Drivers in Ashland, Wisconsin, will also appreciate the reliability of Toyota engineering. The 2026 RAV4 Hybrid is built to withstand harsh winter conditions, ensuring dependable performance year-round. Whether you’re navigating icy backroads or embarking on a cross-country holiday road trip, this SUV is designed to keep you moving with confidence. Discover the 2026 Toyota RAV4 Hybrid at Marthaler Toyota of Ashland Ready to experience the 2026 Toyota RAV4 Hybrid for yourself? Visit Marthaler Toyota of Ashland in Ashland, WI, to explore this versatile SUV up close. Our expert team is here to answer your questions, help you compare trims, and ensure you find the perfect Toyota RAV4 Hybrid to suit your needs.

The 2026 Toyota RAV4 Hybrid is ready for winter adventures, offering drivers in Ashland, Wisconsin, an exceptional blend of performance, efficiency, and comfort. Whether you’re planning a holiday road trip or simply need a reliable companion for shopping and commuting, this SUV is ready to make every journey unforgettable. At Marthaler Toyota of Ashland, we’re proud to showcase why the Toyota RAV4 Hybrid remains a favorite choice for families and individuals alike. Exceptional Performance for Every Season The 2026 Toyota RAV4 Hybrid seems built for holidays in Wisconsin. This hybrid SUV features a refined powertrain that combines a dynamic gasoline engine with an advanced electric motor, ensuring impressive fuel efficiency without compromising power. With all-wheel drive, this hybrid powertrain packs a punch with 236 hp, as well as claw-like grip for icy winter roads or cruising along scenic highways during your holiday travels. You can confidently tackle snow-covered roads in Ashland, Wisconsin, while maintaining optimal traction and control. On top of this, the available Multi-Terrain Monitor gives you unparalleled visibility of obstacles to conquer and avoid, while an ample 3,500-lb. towing capacity lets you bring along a trailer to visit longer with your long-distance loved ones. Spacious and Comfortable for Long Drives Planning a Toyota RAV4 Hybrid holiday road trip? You’ll appreciate the spacious interior and premium comfort this SUV provides. With ample legroom and versatile cargo space, the 2026 Toyota RAV4 Hybrid is designed to accommodate everything from luggage to winter gear. Its thoughtfully crafted cabin also features high-quality materials and advanced technology, keeping passengers comfortable and entertained throughout the journey. The RAV4 Hybrid’s available features, such as heated seats and a dual-zone climate control system, ensure you stay cozy during colder months. And with Toyota’s commitment to connectivity, you can enjoy seamless access to navigation, music, and communication tools, making every trip more enjoyable. Safety and Reliability You Can Trust The 2026 Toyota RAV4 Hybrid prioritizes safety, giving you peace of mind during your holiday travels. Equipped with Toyota Safety Sense™ 4.0, this SUV offers a suite of advanced safety features, including pre-collision systems, Dynamic Radar Cruise Control, and lane departure alerts. These technologies work together to help prevent accidents and keep you and your passengers safe on the road. Drivers in Ashland, Wisconsin, will also appreciate the reliability of Toyota engineering. The 2026 RAV4 Hybrid is built to withstand harsh winter conditions, ensuring dependable performance year-round. Whether you’re navigating icy backroads or embarking on a cross-country holiday road trip, this SUV is designed to keep you moving with confidence. Discover the 2026 Toyota RAV4 Hybrid at Marthaler Toyota of Ashland Ready to experience the 2026 Toyota RAV4 Hybrid for yourself? Visit Marthaler Toyota of Ashland in Ashland, WI, to explore this versatile SUV up close. Our expert team is here to answer your questions, help you compare trims, and ensure you find the perfect Toyota RAV4 Hybrid to suit your needs.

The holidays are a time for family gatherings, road trips, and creating cherished memories. Whether you're traveling across Ashland, Wisconsin, or planning a longer journey, having the right vehicle can make all the difference. Enter the 2026 Toyota Highlander—an SUV designed with families in mind. From its spacious interior to its advanced features, the Highlander is ready to elevate your holiday family travel experience. A Spacious Interior Tailored for Comfort One of the standout features of the 2026 Toyota Highlander is its thoughtfully designed interior. This SUV offers seating for up to 8 passengers, ensuring everyone has enough room to stretch out. The versatile seating arrangements, including a roomy 3 rd row and up to 84.3 cu. ft. of cargo area, also make it easy to adapt the space for packing when those holiday gifts start piling up. The Highlander's interior is crafted with high-quality materials, offering lush leather in top trims, that provide both comfort and durability—perfect for accommodating everything from toddlers to pets. Heated, ventilated seats and tri-zone climate control add an extra layer of coziness, especially after a chilly shopping day around Wisconsin. Whether you're heading to a holiday gathering or taking a scenic drive through Ashland, Wisconsin, the Highlander ensures every passenger rides in comfort. Advanced Technology for Stress-Free Travel Family road trips are made easier with the 2026 Toyota Highlander's suite of advanced technology features. Up to a 12.3” touchscreen infotainment system includes wireless Apple CarPlay® and Android Auto™ compatibility, allowing you to easily connect your devices and access navigation, music, and more. Safety is also a top priority for your holiday family travel. The Highlander comes equipped with Toyota Safety Sense™, a suite of driver-assist technologies like Adaptive Cruise Control, Lane-Keeping Assist, and Automatic Emergency Braking. These features work together to keep your family safe, whether you're braving busy city streets or snowy rural roads in Ashland, Wisconsin. Performance and Efficiency That Impress When it comes to performance, the 2026 Toyota Highlander delivers the perfect balance of power and efficiency. Its robust engine options ensure smooth acceleration and handling, even when the SUV is fully loaded with passengers and luggage. For families who prioritize fuel savings, the available hybrid powertrain is a game-changer. It allows you to cover more miles with fewer stops at the pump, making those long holiday drives less taxing on your budget. This efficiency, combined with Toyota's reputation for reliability, makes the Highlander an excellent choice for families in Ashland, WI, and beyond. Why the 2026 Toyota Highlander Stands Out The 2026 Toyota Highlander is more than just an SUV; it's a trusted companion for holiday adventures. Its spacious interior, cutting-edge technology, and reliable performance make it an exceptional choice for families looking to make the most of their holiday season. Whether you're hosting out-of-town relatives or embarking on a winter getaway, the Highlander is ready to handle it all with style and ease. Find Your 2026 Toyota Highlander in Ashland, WI Ready to make your holiday travels more enjoyable? Visit Marthaler Toyota of Ashland to explore the 2026 Toyota Highlander. With its family-friendly design and outstanding features, it's the perfect vehicle to help you create unforgettable holiday memories. For families in Ashland, WI, the 2026 Toyota Highlander offers everything needed for stress-free, enjoyable holiday travel. Its spacious interior, advanced technology, and dependable performance ensure that every journey is as memorable as the destination. Don't wait—start your holiday adventures with the Highlander today!

The holidays are a time for family gatherings, road trips, and creating cherished memories. Whether you're traveling across Ashland, Wisconsin, or planning a longer journey, having the right vehicle can make all the difference. Enter the 2026 Toyota Highlander—an SUV designed with families in mind. From its spacious interior to its advanced features, the Highlander is ready to elevate your holiday family travel experience. A Spacious Interior Tailored for Comfort One of the standout features of the 2026 Toyota Highlander is its thoughtfully designed interior. This SUV offers seating for up to 8 passengers, ensuring everyone has enough room to stretch out. The versatile seating arrangements, including a roomy 3 rd row and up to 84.3 cu. ft. of cargo area, also make it easy to adapt the space for packing when those holiday gifts start piling up. The Highlander's interior is crafted with high-quality materials, offering lush leather in top trims, that provide both comfort and durability—perfect for accommodating everything from toddlers to pets. Heated, ventilated seats and tri-zone climate control add an extra layer of coziness, especially after a chilly shopping day around Wisconsin. Whether you're heading to a holiday gathering or taking a scenic drive through Ashland, Wisconsin, the Highlander ensures every passenger rides in comfort. Advanced Technology for Stress-Free Travel Family road trips are made easier with the 2026 Toyota Highlander's suite of advanced technology features. Up to a 12.3” touchscreen infotainment system includes wireless Apple CarPlay® and Android Auto™ compatibility, allowing you to easily connect your devices and access navigation, music, and more. Safety is also a top priority for your holiday family travel. The Highlander comes equipped with Toyota Safety Sense™, a suite of driver-assist technologies like Adaptive Cruise Control, Lane-Keeping Assist, and Automatic Emergency Braking. These features work together to keep your family safe, whether you're braving busy city streets or snowy rural roads in Ashland, Wisconsin. Performance and Efficiency That Impress When it comes to performance, the 2026 Toyota Highlander delivers the perfect balance of power and efficiency. Its robust engine options ensure smooth acceleration and handling, even when the SUV is fully loaded with passengers and luggage. For families who prioritize fuel savings, the available hybrid powertrain is a game-changer. It allows you to cover more miles with fewer stops at the pump, making those long holiday drives less taxing on your budget. This efficiency, combined with Toyota's reputation for reliability, makes the Highlander an excellent choice for families in Ashland, WI, and beyond. Why the 2026 Toyota Highlander Stands Out The 2026 Toyota Highlander is more than just an SUV; it's a trusted companion for holiday adventures. Its spacious interior, cutting-edge technology, and reliable performance make it an exceptional choice for families looking to make the most of their holiday season. Whether you're hosting out-of-town relatives or embarking on a winter getaway, the Highlander is ready to handle it all with style and ease. Find Your 2026 Toyota Highlander in Ashland, WI Ready to make your holiday travels more enjoyable? Visit Marthaler Toyota of Ashland to explore the 2026 Toyota Highlander. With its family-friendly design and outstanding features, it's the perfect vehicle to help you create unforgettable holiday memories. For families in Ashland, WI, the 2026 Toyota Highlander offers everything needed for stress-free, enjoyable holiday travel. Its spacious interior, advanced technology, and dependable performance ensure that every journey is as memorable as the destination. Don't wait—start your holiday adventures with the Highlander today!

The 2026 Toyota Grand Highlander is ready to impress, setting a new standard for midsize SUVs with its spaciousness, advanced technology, and premium safety features. Whether you’re navigating snowy roads in Ashland, Wisconsin, or planning a cross-country family road trip, this SUV brings everything you need to travel comfortably and confidently. A Spacious and Versatile Interior for Every Journey One of the standout features of the 2026 Toyota Grand Highlander is its thoughtfully designed interior. Built to indulge families and adventurers alike, the Grand Highlander interior offers 3 rows of seating with ample legroom for passengers in every row. The flexible seating arrangement with fold flat 2 nd and 3 rd rows allow for a massive 97.5 cu. ft. of cargo space. You’ll have plenty of room for everything from grocery runs to luggage and camping gear. Thoughtful touches like available leather upholstery, extra large rear windows, tri-zone climate control, and a panoramic moonroof enhance the driving experience. Advanced technology features include a 12.3” audio multimedia touchscreen display and wireless smartphone connectivity ensure that every ride is as enjoyable as it is practical. Families in Ashland, Wisconsin, will appreciate how seamlessly the Grand Highlander interior combines functionality and luxury. Cutting-Edge Safety Features for Peace of Mind Safety has always been a priority for Toyota, and the 2026 Grand Highlander is no exception. This SUV comes equipped with Toyota Safety Sense™, a suite of advanced safety features designed to protect you and your passengers on every drive. From Pre-Collision System with Pedestrian Detection to Adaptive Cruise Control, these features make navigating busy roads or challenging weather conditions a breeze. Additionally, the 2026 Toyota Grand Highlander offers features like Lane Departure Alert with Steering Assist and Blind-Spot Monitoring, giving you added confidence behind the wheel. These safety systems are particularly valuable for families traveling through Ashland, Wisconsin, where unpredictable weather and rural roads can present unique driving challenges. Performance and Capability for All Conditions Under the hood, the 2026 Toyota Grand Highlander delivers powerful performance that doesn’t compromise on efficiency. Whether you choose the standard gas engine or opt for a hybrid powertrain, you’ll experience smooth acceleration and responsive handling, making it a joy to drive in both city traffic and on open highways. For those who frequently face snowy or uneven terrain, the available all-wheel-drive system ensures that the Grand Highlander is ready to tackle any challenge. This capability makes it ideal choice for drivers in Ashland, Wisconsin, where winter weather often demands enhanced traction and control. Why Choose the 2026 Toyota Grand Highlander? From its spacious Grand Highlander interior to its robust safety features and reliable performance, the 2026 Toyota Grand Highlander is perfectly suited for drivers who value comfort, practicality, and peace of mind. Whether you’re running errands around town or embarking on outdoor adventures, this SUV provides everything you need to enjoy the journey. Visit Marthaler Toyota of Ashland Today Ready to experience the 2026 Toyota Grand Highlander for yourself? Visit Marthaler Toyota of Ashland in Ashland, Wisconsin, to explore this remarkable SUV up close. Our team is here to answer your questions, help you discover its features, and find the perfect Grand Highlander model for your lifestyle. The 2026 Toyota Grand Highlander is more than just an SUV—it’s a versatile, safety-conscious, and family-friendly vehicle that’s ready to enhance every aspect of your driving experience. With its spacious interior, cutting-edge safety features, and dependable performance, it’s clear why this model is a top choice for drivers in Ashland, WI, and beyond. Stop by Marthaler Toyota of Ashland today or visit us online to learn more.