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Driving through Ashland, WI can be a mix of scenic beauty and unpredictable conditions, especially during winter months. Whether you're navigating snowy streets or busy intersections, safety is paramount. Toyota has revolutionized vehicle safety with the innovative Toyota Safety Sense (TSS) suite, a comprehensive package designed to protect drivers and passengers alike. At Marthaler Toyota of Ashland, we’re proud to showcase Toyota Safety Sense across our vehicle lineup. Let's take a closer look at what makes this suite essential for modern driving. What is Toyota Safety Sense? Toyota Safety Sense is an advanced suite of driver-assistance features designed to prevent accidents and enhance overall vehicle safety. Standard on most new Toyota models, TSS combines cutting-edge safety technology Toyota has developed to provide peace of mind on the road. The suite includes critical features such as: - Pre-Collision System with Pedestrian Detection: Warns and applies emergency braking to prevent collisions. - Lane Departure Alert: Alerts you if your vehicle veers out of its lane unintentionally. - Automatic High Beams: Adjusts between high and low beams for better night driving visibility. - Dynamic Radar Cruise Control: Maintains a safe following distance from vehicles ahead. These Toyota TSS features work together seamlessly to reduce the likelihood of accidents and create a safer driving experience for everyone. How Toyota Safety Sense Makes a Difference in Ashland Ashland, WI is known for its picturesque landscapes and varied road conditions, which can present unique challenges for drivers. Toyota Safety Sense rises to the occasion with tools designed to adapt to these diverse environments. - Winter Driving Assistance: The Pre-Collision System with Pedestrian Detection and Lane Departure Alert are particularly useful during icy or snowy conditions when reaction times might be delayed. - Nighttime Safety: With Automatic High Beams, navigating the quiet, dimly lit roads of Ashland becomes much safer. - Long-Distance Travel: Dynamic Radar Cruise Control makes highway trips stress-free, as it automatically adjusts your speed to maintain a safe distance from other vehicles. By combining these features, the Toyota TSS suite provides an extra layer of security for every journey, no matter the season or terrain. The Evolution of Toyota Safety Technology Toyota has always been at the forefront of automotive safety, continuously refining its driver-assistance systems to meet the highest standards. The latest iteration of Toyota Safety Sense includes enhancements such as Road Sign Assist, which recognizes and displays traffic signs, and Lane Tracing Assist, which helps keep your vehicle centered within its lane. These advancements showcase Toyota’s commitment to innovation and safety. At Marthaler Toyota of Ashland, we believe these updates reflect the brand’s dedication to protecting drivers and passengers. Toyota Safety Sense at Marthaler Toyota of Ashland At Marthaler Toyota of Ashland, we’re proud to offer a wide range of vehicles equipped with this state-of-the-art safety suite. Whether you're considering a 2026 RAV4 for its versatility or a Camry for its reliability, Toyota Safety Sense comes standard to enhance your peace of mind. Our knowledgeable team can answer all your questions about Toyota TSS features and demonstrate how they work in real-world scenarios. We’re here to help you choose the perfect Toyota model that meets your needs while keeping your family safe.

The 2026 Toyota 4Runner is here to redefine rugged performance and reliability for every adventure. Known for its durability and off-road prowess, the 4Runner continues to be a top choice for drivers in Ashland, WI, who demand versatility on and off the road. With a refreshed design, advanced features, and legendary capability, this SUV remains a standout in its class. Built for Off-Road Exploration The 2026 Toyota 4Runner keeps its reputation alive as a true off-road powerhouse. With robust body-on-frame construction and available four-wheel drive, it’s designed to tackle the toughest terrains. Whether you’re navigating the backroads of Ashland or exploring the trails of Chequamegon-Nicolet National Forest, the Toyota 4Runner off-road capabilities ensure you can conquer any challenge. Key features like Crawl Control (CRAWL), Multi-Terrain Select, and locking rear differentials enhance its off-road performance, providing peace of mind even on the most unpredictable paths. The high ground clearance and skid plates protect vital components, making it an ideal choice for adventurers who refuse to stay on paved roads. Unmatched 2026 4Runner Features Toyota has equipped the 2026 4Runner with modern technology and comfort, ensuring it’s as refined as it is rugged. The interior caters to both functionality and luxury, with optional SofTex-trimmed seats, an available 14-inch touchscreen with Apple CarPlay and Android Auto compatibility, and advanced safety features through Toyota Safety Sense. For Ashland winters, optional heated front seats and dual-zone automatic climate control keep you comfortable no matter how low the temperature dips. Additionally, the spacious cargo area and fold-flat second-row seats provide ample room for gear, whether you’re heading on a family trip or a solo camping excursion. Toyota 4Runner Review for Ashland Drivers Drivers in Ashland, WI, consistently praise the Toyota 4Runner for its durability, reliability, and versatility. The 2026 model builds on this legacy with thoughtful updates that enhance both performance and comfort. Its towing capacity of up to 6,000 pounds makes it perfect for hauling a small boat to Lake Superior or a trailer for your outdoor gear. Fuel economy improvements and the availability of hybrid powertrains in select trims also make the 2026 Toyota 4Runner a more sustainable choice without sacrificing the rugged capability it’s known for. At Marthaler Toyota of Ashland, we’re excited to showcase how this SUV meets the needs of local drivers with its blend of practicality and adventure-ready features. Visit Marthaler Toyota of Ashland Today to Learn More The 2026 Toyota 4Runner is a testament to Toyota’s commitment to blending rugged capability with modern innovation. Perfect for the diverse landscapes of Ashland, WI, this SUV is ready to accompany you on every journey. Explore the Toyota 4Runner off-road features and more at Marthaler Toyota of Ashland. Visit us today to discover why the 4Runner remains an iconic choice for adventurers everywhere.

The Convenience of 2026 Toyota Technology The 2026 Toyota lineup is packed with innovative features designed to elevate your driving experience. One standout highlight is Toyota Apple Car Play, which seamlessly integrates your iPhone with your vehicle’s multimedia system. Whether you’re navigating the streets of Ashland, WI, or embarking on a road trip, this feature makes it easier to stay connected while keeping your focus on the road. With 2026 Toyota technology, connecting your iPhone to your Toyota has never been more straightforward. From accessing your favorite apps to enjoying hands-free communication, Apple Car Play ensures a safer and more enjoyable drive. What You Need to Know About Toyota Apple Car Play Toyota Apple Car Play is compatible with most iPhones running iOS 7.1 or later, making it accessible to a wide range of users. Once connected, you can use your car’s touchscreen, steering wheel controls, or voice commands to interact with your phone. This feature supports apps like Apple Maps, Spotify, and Messages, so you can navigate, stream music, or send texts effortlessly. For drivers in Ashland, WI, who prioritize both safety and convenience, this integration is a game-changer. It minimizes distractions by providing a hands-free way to manage your iPhone’s essential functions. Plus, Toyota’s commitment to user-friendly design means that setting up Apple Car Play is a breeze. How to Connect Your iPhone to Your Toyota Connecting your iPhone to your Toyota is as simple as following these steps: 1. Plug your iPhone into your Toyota’s USB port using a Lightning cable. 2. If prompted, enable Apple Car Play on your vehicle’s touchscreen. 3. Approve the connection on your iPhone by selecting “Allow.” 4. Your Toyota’s multimedia screen will now display the Apple Car Play interface, giving you access to apps and features. For added convenience, some 2026 Toyota models also support wireless Apple Car Play. This means you can connect your iPhone without needing a cable, streamlining your setup process even further. Benefits of 2026 Toyota Technology and Apple Car Play The 2026 Toyota technology suite, including Apple Car Play, enhances your driving experience by combining connectivity and safety. With features like voice control through Siri, you can keep your hands on the wheel while adjusting your music or responding to messages. Moreover, Toyota’s advanced multimedia systems ensure a smooth and intuitive interface. Whether you’re a tech-savvy driver or new to in-car technology, the system is designed to be easy to use. This makes every journey more enjoyable, whether you’re commuting in Ashland or exploring the Wisconsin countryside. Discover Toyota Technology at Marthaler Toyota of Ashland If you’re curious about the latest innovations in the 2026 Toyota lineup, visit Marthaler Toyota of Ashland. Our team is here to help you explore features like Apple Car Play and guide you through the connection process. For drivers in Ashland, WI, looking to experience these cutting-edge features, stop by Marthaler Toyota of Ashland. Discover how Apple Car Play and other innovations can transform your time on the road. From seamless navigation to effortless communication, the future of driving is here.

When shopping for a reliable and budget-friendly vehicle in Ashland, WI, Certified Pre-Owned Toyota models stand out as an excellent choice. Offering a perfect balance of quality assurance and long-term value, Toyota’s CPO program gives drivers peace of mind while keeping ownership costs in check. Whether you're new to Toyota or simply looking for a dependable upgrade, knowing how these benefits work can help you buy with confidence. What Makes a Toyota “Certified Pre-Owned”? Certified Pre-Owned Toyota vehicles are carefully selected and rigorously inspected to ensure they meet Toyota’s high standards. Every CPO model undergoes a detailed 160-point inspection, covering everything from engine components and safety systems to interior condition and overall performance. To further boost confidence, each CPO Toyota also comes with a comprehensive vehicle history report, giving you full transparency about the vehicle’s past and maintenance record. This thorough process ensures that your Certified Pre-Owned Toyota delivers the same quality and dependability Toyota is known for — at a more accessible price. Industry-Leading Warranty Protection One of the biggest advantages of choosing a Toyota CPO vehicle is the industry-leading warranty coverage included with every purchase: 12-month/12,000-mile Comprehensive Warranty 7-year/100,000-mile Limited Powertrain Warranty 1 year of Roadside Assistance For drivers around Ashland, WI, this coverage provides added peace of mind for everything from daily commutes to weekend road trips up the North Shore or into the Northwoods. Whether it’s a battery jump, a flat tire, or towing needs, roadside assistance ensures help is always just a phone call away. Affordable Reliability You Can Count On Certified Pre-Owned Toyota models give you access to the brand’s well-known durability and safety without the cost of buying new. Many CPO vehicles also include modern tech and safety features like Toyota Safety Sense™, making them an outstanding long-term investment for families, commuters, and adventure-seekers alike. With competitive pricing and attractive financing options available through Toyota Financial Services, choosing a Toyota CPO is an easy and cost-effective way to get more vehicle for your money. Why Buy from Marthaler Toyota of Ashland? At Marthaler Toyota of Ashland, we take pride in offering a curated inventory of Certified Pre-Owned Toyota vehicles that meet Toyota’s strict certification standards. Our team is dedicated to helping you understand your options and select a model that matches your lifestyle — from fuel-efficient sedans to rugged SUVs built for Wisconsin winters. We’re committed to transparency, exceptional customer care, and making sure our local drivers drive home happy. Find Your Certified Pre-Owned Toyota Today! Certified Pre-Owned Toyota benefits deliver remarkable value for Ashland, WI drivers — combining affordability, reliability, and warranty protection that far exceeds a typical used car. Backed by Toyota’s rigorous certification process and extensive coverage, a Toyota CPO vehicle is a purchase you can feel confident about for years to come. Ready to explore your options? Visit Marthaler Toyota of Ashland or browse online at marthalertoyotaofashland.com to view our current Certified Pre-Owned inventory and schedule your test drive today.