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Back-to-school season brings early mornings, packed schedules, and many miles behind the wheel. When your family outgrows your current ride, explore the 2026 Toyota SUVs for families. Hauling kids, gear, or both is effortless with Toyota's SUV lineup, offering practical options for busy households. Stop by Marthaler Toyota of Ashland in Ashland, WI, to discover how our vehicles elevate your daily drive, and reach out to our team for more information. Why a Toyota SUV Makes Sense for the School Year When the school year ramps up, your vehicle becomes the family workhorse. The 2026 Toyota SUVs are designed with real life in mind, featuring spacious cabins, versatile seating, and modern technology. Standard features like Apple CarPlay© and Android Auto© keep everyone connected and comfortable. From quick drop-offs to weekend trips, Toyota's reliable lineup scales to meet your exact needs. The 2026 Toyota RAV4: A Practical Starting Point For smaller households wanting a nimble option, the 2026 Toyota RAV4 is a smart choice. It provides a comfortable cabin with seating for five and a generous cargo area for backpacks and sports equipment. The Toyota RAV4 is easy to park and navigate during busy drop-off times. Its available all-wheel drive and available 50-mile electric range on plug-in hybrid models make it a solid option for Wisconsin winters, giving families confidence on slippery roads. The 2026 Toyota Highlander: Room for the Whole Crew If your family needs more seats, the 2026 Toyota Highlander is worth a close look. This SUV offers seating for up to eight passengers, making it ideal for carpooling and road trips. The Highlander features a thoughtfully arranged interior with available second-row captain's chairs and easy third-row access. Folding the rear seats flat opens up useful storage space. It comes well-equipped with standard driver assistance features like pre-collision warning and lane departure alert. The 2026 Toyota Grand Highlander: Maximum Space and Comfort For larger families prioritizing space, the 2026 Toyota Grand Highlander steps up the experience. It offers a longer wheelbase than the standard Highlander, translating directly into more legroom. Passengers enjoy 33.5" of third-row legroom, accommodating adults comfortably on long drives. This premium family SUV handles extra size with confidence. If your crew regularly fills all three rows, the Grand Highlander is built perfectly for that scenario. Your Family's Next SUV Is Waiting The right vehicle makes your family's daily routine smoother. The 2026 Toyota SUVs offer the seating, safety, and dependability that busy households count on. Families throughout Ashland, WI, can find the space and reliability required to take on the school year. Browse the current inventory at Marthaler Toyota of Ashland online to find the perfect fit for your crew today.

Finding a reliable pre-owned vehicle at our Toyota dealer in Ashland, WI does not have to feel overwhelming. If you are hauling heavy equipment, navigating snowy winter roads, or seeking a dependable daily driver, the right truck is waiting for you. Contact our team today to explore our current inventory and find your perfect match. This guide walks you through the key steps to make a confident, informed decision. Why Used Trucks Are a Smart Choice in Ashland, WI Trucks built even a few years ago are engineered to last, and the used market gives you access to capable, well-equipped vehicles at a more approachable price point. For drivers in Ashland, WI, a used truck can handle everything from lake-country adventures to work-site demands without the cost of buying new. Pre-owned Toyota trucks have a strong reputation for long-term reliability. Many owners report high mileage with minimal major repairs, making them a popular choice among buyers who want value without sacrificing durability. Set Your Budget Before You Start Shopping Before you visit any lot or browse online inventory, decide on a realistic budget. Factor in the purchase price, insurance, registration, fuel, and routine maintenance. Knowing your numbers helps you filter options quickly and avoid spending more than you intended. If you plan to finance, check your credit and research current rates ahead of time. Being pre-approved gives you a clearer picture of your monthly payment range and strengthens your position when you are ready to move forward. Know What to Look for During a Used Truck Inspection One of the most important used truck inspection tips for WI buyers is to always inspect a vehicle in person before committing. Wisconsin winters can be hard on vehicles, so look closely for rust on the frame, undercarriage, and wheel wells. Surface rust is common, but structural rust can signal a more serious problem. Check the tires for even wear, look in the engine compartment for fluid leaks or cracked hoses, and pay attention to how the truck starts and idles. Ask for a full vehicle history report to review past ownership, accident records, and service history. A clean report combined with a solid inspection gives you confidence in your purchase. Ask the Right Questions About the Truck's History When you find quality used trucks for sale in Ashland, WI that match your needs, dig into the details. How many previous owners has the truck had? Was it used primarily for towing or off-road driving? Has it been serviced regularly? These questions matter because past use directly affects remaining longevity. A well-maintained truck with higher mileage can often be a better investment than a low-mileage vehicle that lacked proper care. Get a Test Drive and a Pre-Purchase Inspection Never skip the test drive. Pay attention to how the transmission shifts, if the brakes feel responsive, and if the steering feels aligned. Listen for unusual noises, especially when turning or going over bumps. For added peace of mind, consider having a trusted mechanic perform a pre-purchase inspection before you finalize the sale. This step is especially helpful with used truck buying in Ashland, WI, where road conditions and seasonal wear can affect vehicles in ways that are not always visible at first glance. Finding the perfect vehicle is all about doing your homework and taking the right steps. From setting your budget and reviewing vehicle history to conducting a thorough inspection and test drive, each step brings you closer to a truck you can depend on for years. Pre-owned Toyota trucks are a great place to start your search, and our Toyota dealer in Ashland, WI is ready to help you find the right fit. Get in touch with us today to schedule a test drive.

Are you searching for a dependable family SUV? The 2026 Toyota Highlander and the 2026 Toyota Grand Highlander represent two of the strongest options in the Toyota 3-row SUV lineup. Both deliver spacious seating, a refined ride, and proven reliability. At Marthaler Toyota of Ashland in Ashland, WI, we know that choosing the right model requires understanding their distinct advantages. We encourage you to reach out to our team to find the perfect fit before you visit the lot. What Sets the 2026 Toyota Highlander Apart The 2026 Toyota Highlander is the more compact of the two. It seats up to eight passengers and comfortably navigates tight driveways, parking garages, and city streets. The standard Highlander offers versatility without the bulk of a full-size SUV. It stands out as the nimbler, highly manageable choice for drivers wanting robust three-row functionality in a right-sized package. What Makes the 2026 Toyota Grand Highlander Different The Grand Highlander is physically longer, yielding noticeably more legroom in the second and third rows. Passengers in the back seats enjoy ample room to stretch out, providing exceptional comfort on extended road trips. The Grand Highlander also features increased cargo capacity behind the third row. This extra space easily accommodates strollers, sports gear, and luggage for growing families. Powertrain Options: A Look at Both Models Both SUVs offer highly efficient powertrains. The 2026 Toyota Grand Highlander features an available Hybrid MAX powertrain that produces a robust 362 horsepower and 400 lb-ft of torque. The standard 2026 Toyota Highlander provides a 265-horsepower 2.4L turbocharged engine or an available 243-horsepower hybrid configuration. Both models deliver a smooth, commanding, and confident driving experience. Interior Features and Technology Inside, both SUVs boast modern technology. Drivers enjoy standard touchscreen infotainment systems, wireless Apple CarPlay© and Android Auto©, and a comprehensive suite of driver assistance tools. The Grand Highlander provides a more spacious cabin layout overall, accommodating passengers who prioritize personal space. The standard Highlander maintains a tighter, efficient footprint for drivers favoring easier maneuverability. Which One Is the Right Fit for Your Family? Choosing the best SUV depends on your daily routines. The standard Highlander offers plenty of room and effortless parking for younger families. The Grand Highlander easily accommodates taller teenagers and frequent road trips with its expansive rear-seat comfort. Families taking weekend adventures will appreciate the generous passenger and cargo space that the Grand Highlander provides. Find Your 2026 Toyota at Marthaler Toyota of Ashland If you are deciding between these two exceptional SUVs, the correct choice is the one meeting your real-world needs. The Highlander is a proven, nimble family vehicle. The Grand Highlander adds more space, upgraded power options, and generous legroom in every row. Drivers shopping for a 2026 Toyota family SUV can explore both models at Marthaler Toyota of Ashland in Ashland, WI. Browse our current inventory online to find the ideal vehicle for your next adventure.

Buying a new vehicle is a significant investment. Knowing what protects that investment matters just as much as choosing the right model. If you are exploring a new vehicle at Marthaler Toyota of Ashland in Ashland, WI, understanding your 2026 Toyota warranty coverage is a smart place to start. Here is a straightforward breakdown of what comes with your vehicle and why it counts. What Does 2026 Toyota Warranty Coverage Include? Every new Toyota comes backed by a comprehensive warranty package designed to give you confidence on the road. The 2026 Toyota warranty coverage includes a Basic Coverage warranty, a Powertrain warranty, and a Rust-Through warranty. Each covers different components for different lengths of time. The Basic Coverage warranty protects most vehicle components against defects in materials or workmanship for 36 months or 36,000 miles. The Powertrain warranty covers your engine, transmission, and other critical drivetrain components for 60 months or 60,000 miles. The Rust-Through warranty protects against corrosion perforation on body sheet metal panels for 60 months with unlimited miles. Together, these layers of protection mean you are covered on local commutes and longer trips. ToyotaCare: A Built-In Bonus for New Owners One standout Toyota OEM warranty benefit is ToyotaCare. Every new Toyota comes with this no-cost maintenance plan covering normal factory-scheduled service for two years or 25,000 miles. It also includes 24-hour Roadside Assistance for two years with unlimited miles. This assistance is a lifesaver if you encounter a flat tire, a dead battery, or another unexpected roadside issue. ToyotaCare is a practical tool that helps you stay on top of routine maintenance without out-of-pocket expenses in the early years of ownership. Services like oil changes, tire rotations, and multi-point inspections keep your vehicle running well. Why Toyota OEM Warranty Protection Matters Choosing a new Toyota means you receive Toyota OEM warranty protection, which differs from third-party coverage options. OEM stands for original equipment manufacturer. This means the warranty comes directly from Toyota and is honored at Toyota dealerships across the country. That is an important distinction for drivers who want consistent, reliable service anywhere they travel. The new Toyota warranty benefits extend beyond simple repairs. When you bring your vehicle in for warranty work, certified technicians use genuine Toyota parts built to the exact standards as the original components. That consistency helps maintain performance and reliability over time. How 2026 Toyota Warranty Coverage Supports Long-Term Value One overlooked Toyota warranty benefit is its impact on your vehicle's long-term value. A well-documented service and warranty history makes a difference when it comes time to sell or trade in your Toyota. Buyers and dealers recognize the added reliability of a vehicle maintained under factory warranty terms. For drivers in Ashland, WI, knowing your vehicle is protected by comprehensive 2026 Toyota warranty coverage means fewer unexpected repair bills during those first years of ownership. That peace of mind makes choosing a new Toyota a practical and confident decision. Explore Your 2026 Toyota Warranty Options Understanding your 2026 Toyota warranty coverage before you buy puts you in a better position to make an informed decision. The warranty package that comes with your new Toyota is built to support you through years of driving. Visit Marthaler Toyota of Ashland in Ashland, WI, to view our current inventory and learn more about the standard coverage protecting every new Toyota.

Summer road trips provide a great reason to own a reliable vehicle. Your 2026 Toyota is built to handle the journey. Before hitting the open road, regular summer maintenance keeps you comfortable and safe from start to finish. You might plan a quick weekend getaway or a long cross-country drive. Either way, these key areas deserve your attention before leaving the driveway. For expert advice and service, reach out to the team at Marthaler Toyota of Ashland in Ashland, WI, to ensure your vehicle is completely ready for the season. Why Summer Prep Matters for Your 2026 Toyota Warm weather places unique demands on your vehicle. Rising temperatures affect everything from engine components to tire pressure. Skipping a pre-trip check can turn a minor issue into a major inconvenience. Taking time for summer maintenance helps avoid breakdowns and keeps your vehicle performing flawlessly. Drivers know how quickly conditions change, making preparation vital when road trips appear on the calendar. Checking Your Air Conditioning System A struggling AC system makes a summer drive miserable. Have a technician inspect your air conditioning before your first long trip to confirm it cools efficiently and holds the proper refrigerant level. Weak or warm airflow often signals a refrigerant leak or a worn compressor. You should also check the cabin air filter. A clogged filter reduces airflow and forces the system to work harder. Proper vehicle care means fixing these issues before temperatures peak. Inspecting Your Tires for Summer Driving Tires serve as your vehicle's only contact with the road. They require serious attention before any trip. Hot pavement increases tire pressure. Improperly inflated tires negatively affect handling, fuel efficiency, and tread wear. Verify that all four tires and the spare are inflated to the levels listed in your owner's manual. Inspect the tread depth and look for uneven wear patterns pointing to a potential alignment issue. Regular tire rotation remains a straightforward way to extend tire lifespan. Topping Off and Replacing Key Fluids Fluids act as the lifeblood of your vehicle. Summer heat accelerates their degradation and evaporation. Coolant regulates engine temperature and prevents overheating during long, warm drives. Fill the coolant reservoir to the proper level with the correct seasonal mixture ratio. Check your engine oil, brake fluid, power steering fluid, and windshield washer fluid before heading out. Staying current on these checks helps your engine run efficiently under high heat loads. Scheduling a Pre-Trip Service Appointment Bringing your 2026 Toyota in for a professional inspection ensures it is truly road-trip ready. A certified technician catches issues easily missed on a visual walkthrough, such as worn brake pads, a weak battery, or hose leaks. Expert vehicle care is available right in your community to provide a thorough inspection before you load up the car. Get Your 2026 Toyota Ready for the Road This Summer Summer driving should center on making memories rather than managing unexpected repairs. A proactive approach to your 2026 Toyota summer maintenance covers your AC, tires, and fluids to set you up for a safer season on the road. The professional team at Marthaler Toyota of Ashland in Ashland, WI, stands ready to assist you. You can easily book a service appointment through our online portal to get started. Your next great road trip awaits, and a well-maintained vehicle will take you there safely.

The 2026 Toyota 4Runner redesign stands as one of the most anticipated updates in the SUV segment. For trail enthusiasts who need a capable, dependable vehicle for the long haul, the new 4Runner brings meaningful updates to local drivers at your Ashland, WI dealership. From updated powertrain choices to a more refined interior, this generation marks a significant step forward for one of Toyota's most beloved nameplates. Contact us today to check availability and schedule a test drive. What Changed With the 2026 Toyota 4Runner Redesign The 2026 Toyota 4Runner redesign represents a thorough rethinking of modern off-road capability. Toyota improved ride comfort without sacrificing the rugged frame that drivers value. The exterior design takes on a bolder, more structured stance, with sharper lines and an aggressive front fascia that signals serious intent before leaving the pavement. Inside, the cabin receives a noticeable upgrade in materials, layout, and technology. Soft-touch surfaces, improved storage solutions, and a driver-focused cockpit make the 2026 4Runner feel premium while keeping things practical. New 2026 Toyota 4Runner Features 2026: Technology and Interior Upgrades The updated infotainment system anchors the new interior features. An available 14" touchscreen display takes center stage on the dashboard, offering intuitive controls, wireless Apple CarPlay® and Android Auto® connectivity, and swift responsiveness. The digital gauge cluster gives drivers easy access to key vehicle data, navigation, and off-road metrics in one clear view. Toyota Safety Sense 3.0 comes standard across all trims, bringing features like a pre-collision system, lane departure alert, and automatic high beams. Local drivers who navigate a mix of city roads and remote trails gain a genuine advantage from this extra layer of safety technology. Toyota Off-Road SUV Updates That Matter Most The engineering updates on the 2026 Toyota 4Runner go well beyond appearance. The suspension system features a new multi-link rear setup to better absorb rough terrain while maintaining composure on the highway. Multi-Terrain Select and CRAWL Control remain part of the off-road toolkit, giving drivers precise control when conditions get technical. Higher trims bring dedicated off-road hardware, including upgraded dampers, locking differentials, and all-terrain tires. An available Stabilizer Disconnect Mechanism increases suspension articulation at the push of a button. These updates make the new 4Runner a more capable machine straight from the factory. 2026 Toyota 4Runner Hybrid: A New Way to Go Off the Grid The i-FORCE MAX hybrid option introduces a potent powertrain to the lineup. Pairing a 2.4 L turbocharged engine with an electric motor, the hybrid system delivers 326 horsepower and 465 lb-ft of torque. This low-end torque improves crawling ability on steep grades and provides more controlled descents. The hybrid system also brings improved efficiency for everyday driving, making it an excellent choice for a daily driver between trail runs. It provides enhanced performance and better fuel economy simultaneously. Trim Levels and Who the 2026 Toyota 4Runner Redesign Is Built For The 2026 lineup offers nine distinct trim levels to match different priorities. Entry-level trims give buyers a capable and well-equipped starting point, while the Limited and Platinum grades layer on luxury touches like premium audio and advanced driver-assistance features. The TRD Pro and the new Trailhunter trims remain the top choices for serious overlanding enthusiasts who want purpose-built capability right from the showroom floor. Every 4Runner in the lineup utilizes the TNGA-F body-on-frame global platform, securing the legendary durability and long-term reliability that Toyota delivers. Come See the 2026 Toyota 4Runner Redesign in Ashland, WI Experience what all the excitement is about firsthand by visiting your local Ashland, WI dealership today. Drivers have access to the full 4Runner lineup, including the standard i-FORCE turbocharged models and the high-performance i-FORCE MAX hybrid trims. Stop in to explore the rugged new options, speak with our team, and take a test drive.

If you are shopping for a full-size SUV that can handle a growing family, look at the 2026 Toyota Sequoia interior at Marthaler Toyota in Ashland, WI. From its cabin to its seating, this SUV is built to make every drive comfortable. Contact Marthaler Toyota today to schedule a test drive or learn more about available options. What to Expect From the 2026 Toyota Sequoia Interior The 2026 Toyota Sequoia interior provides a spacious cabin designed with everyday usability in mind. Premium materials are used throughout the layout. An 8" center touchscreen comes standard, while an available 14" touchscreen serves as the command center for navigation and audio. Depending on the trim level, options include a panoramic moonroof, heated and ventilated front seats, and massaging seats. The system supports standard wireless Apple CarPlay® and Android Auto™ compatibility. The Toyota Sequoia offers seating for up to eight passengers across three rows, providing versatility for local drivers. A Closer Look at Toyota Sequoia Third-Row Seating For many families, third-row seating is the deciding factor. The Toyota Sequoia third-row seating features standard power-folding capability across all trims, making it easy to configure the cabin. Access to the third row is straightforward because the second-row seats slide and tumble forward. Passengers can utilize adjustable headrests and sliding capabilities to maximize comfort. The setup ensures that passengers have a pleasant experience on longer journeys. Toyota Sequoia Cargo Space 2026: Room for Gear Passengers need plenty of space for luggage, and the Toyota Sequoia cargo space in 2026 delivers options. Behind the third row, the cargo volume ranges from 11.5 to 22.3 cubic feet depending on how far the sliding third row is adjusted. Folding the third row expands the area to 49 cubic feet. With all rear rows folded down, the Sequoia opens up to a maximum of 86.9 cubic feet of storage. The multi-level adjustable cargo shelf system helps organize items easily. Full-Size SUV Family Features Worth Knowing Beyond raw space, the 2026 Toyota Sequoia interior comes loaded with technology. Toyota Safety Sense 2.5 comes standard and includes a pre-collision system with pedestrian detection, lane departure alert, and automatic high beams. Available second-row captain's chairs reduce seating to seven but add individual comfort. Multiple USB ports are distributed throughout the cabin to keep devices charged. Tri-zone automatic climate control also comes standard to keep everyone comfortable. Is the 2026 Toyota Sequoia the Right Fit for Your Family? The 2026 Toyota Sequoia interior speaks directly to drivers who need space, comfort, and reliability. This full-size SUV provides practical solutions for daily commutes and weekend road trips. Visit Marthaler Toyota in Ashland, WI, to explore the current lineup of New Toyota Sequoia's for sale and find the trim level that fits your lifestyle.

Why Fuel Efficiency Matters More Than Ever If you watch gas prices fluctuate at the pump, you are not alone. Fuel efficiency remains a top priority for car shoppers, and Toyota builds a lineup that rises to that challenge. Choosing one of the best 2026 fuel efficient Toyota models makes a real difference in your monthly budget. Contact Marthaler Toyota of Ashland in Ashland, WI, to explore your efficient driving options today. Toyota's commitment to hybrid and electrified technology means drivers have many choices to stretch every gallon. From sedans to SUVs to full-size trucks, the 2026 Toyota lineup offers options for nearly every lifestyle without forcing you to sacrifice performance or practicality. The 2026 Toyota Camry: A Sedan That Goes the Distance The 2026 Toyota Camry stands out as a clear frontrunner among fuel-efficient sedans. Now exclusively offered as a hybrid, the Camry blends a sophisticated powertrain with a comfortable, refined interior. The 2026 Toyota Camry hybrid system pairs a 2.5L four-cylinder engine with an electric motor, delivering smooth acceleration and impressive fuel savings. For drivers looking to cut costs without giving up everyday comfort, the Camry is a compelling choice. Standard wireless Apple CarPlay® and Android Auto® keep you connected seamlessly. The 2026 Toyota Grand Highlander Hybrid: Big Space, Smart Efficiency Families who need room for passengers and cargo do not have to compromise on efficiency. The 2026 Toyota Grand Highlander Hybrid is a top choice in the three-row SUV segment, offering a spacious interior without a heavy fuel penalty. Powered by a hybrid powertrain that delivers strong output alongside meaningful fuel savings, the 2026 Toyota Grand Highlander Hybrid handles school runs and weekend trips easily. It makes the fuel-efficient choice feel like the obvious one. The 2026 Toyota Tundra: A Truck That Takes Efficiency Seriously Full-size trucks are changing the efficiency conversation. Available with a twin-turbocharged V6 engine featuring Toyota's i-FORCE MAX hybrid technology, the 2026 Toyota Tundra combines genuine towing capability with a highly efficient powertrain. For drivers who need a truck for work or recreation but want to save at the pump, the 2026 Toyota Tundra offers a thoughtful balance. An available 14" touchscreen provides an intuitive interface for navigation and entertainment. Toyota's Electrified Family: Looking Beyond the Hybrid Badge Toyota expands its all-electric and plug-in hybrid offerings, giving buyers more ways to find the best fuel economy for their needs. From plug-in hybrids that run on electricity for shorter trips to fully battery-electric models, the electrified lineup grows in meaningful ways. Whether your priority is reducing fuel costs or embracing newer technology, there is an electrified Toyota worth exploring. View Inventory and Schedule a Test Drive Today in Ashland, WI The 2026 Toyota lineup makes it easier than ever to find a vehicle that works hard for your wallet without cutting corners on capability. Whether the 2026 Toyota Camry, Grand Highlander Hybrid, Tundra, or an electrified model catches your eye, these vehicles deliver real value. If you are ready to find the right fit for your lifestyle, Marthaler Toyota of Ashland in Ashland, WI, is here to help. Visit our Toyota dealership in Ashland, WI, to browse Fuel-efficient car inventory, explore current offers, and take the next step toward a smarter drive.

When it comes to versatility, efficiency, and style, the 2026 Toyota compact SUVs lineup offers something for everyone. Whether you're navigating city streets or planning a weekend getaway in Ashland, WI, these vehicles are designed to meet your needs. But with options like the Toyota Corolla Cross and Toyota RAV4, how do you choose the right one? Let’s dive into the details to help you make an informed decision. What Makes 2026 Toyota Compact SUVs Stand Out? Toyota has long been a leader in the compact SUV market, and the 2026 lineup continues this tradition with cutting-edge technology, fuel efficiency, and advanced safety features. Toyota Compact SUVs like the Toyota Corolla Cross and Toyota RAV4 offer the perfect balance of size and capability, making them ideal for families, commuters, and adventurers alike. The 2026 Toyota SUVs also come equipped with Toyota Safety Sense™, a suite of driver-assist features that includes pre-collision systems, lane departure alerts, and adaptive cruise control. Whether you're driving through Ashland's snowy winters or enjoying a summer road trip, these features provide peace of mind on every journey. Corolla Cross vs RAV4: A Compact SUV Comparison When comparing the Toyota Corolla Cross vs Toyota RAV4, it’s clear that each model has its unique strengths. The Corolla Cross is perfect for those seeking a smaller footprint without sacrificing interior comfort. Its efficient powertrain and nimble handling make it an excellent choice for city driving or tight parking spaces. On the other hand, the RAV4 offers more cargo space and a slightly more powerful engine, making it better suited for families or those who frequently haul gear. With available all-wheel drive and off-road-ready trims, the RAV4 is also a great option for outdoor enthusiasts exploring Wisconsin's scenic trails. The Toyota Highlander 2026: A Step Beyond Compact While compact SUVs dominate the conversation, it’s worth mentioning the Toyota Highlander 2026 for those who need a bit more space. As a midsize SUV, the Highlander offers three rows of seating and ample cargo capacity, making it ideal for larger families or those who frequently travel with passengers. It’s a great alternative if you find compact options like the Corolla Cross or RAV4 too limiting. The Highlander also features an all-electric variant for 2026, showcasing Toyota's commitment to sustainability. This model combines eco-friendly performance with the practicality and reliability that Toyota is known for. Why Choose a Compact SUV in Wisconsin? Compact SUVs are particularly well-suited for drivers in Wisconsin. Their smaller size makes them easy to maneuver through urban areas like Ashland while still offering enough ground clearance to handle snowy or uneven roads. Additionally, their fuel efficiency helps keep costs down during long commutes or road trips. The 2026 Toyota small SUVs lineup provides a range of options to fit your lifestyle. Whether you prioritize fuel economy, interior space, or advanced technology, there’s a model that meets your needs. Find Your Perfect 2026 Toyota Compact SUV in Ashland, WI At Marthaler Toyota of Ashland, we’re here to help you explore the best 2026 small SUVs that Toyota has to offer. From the versatile Corolla Cross to the adventurous RAV4, our team can guide you through every feature and option to ensure you find the perfect fit.

A New Standard for Family SUVs The 2026 Toyota Grand Highlander Hybrid is redefining what it means to be a family SUV. Combining Toyota's renowned hybrid technology with a spacious and versatile design, this eco-friendly SUV is perfect for families in Ashland, WI, and beyond. Whether you're tackling daily commutes or planning weekend adventures, the Grand Highlander Hybrid offers the perfect balance of efficiency, comfort, and capability. Hybrid Efficiency Meets Family Versatility Advanced Hybrid Powertrain At the heart of the 2026 Toyota Grand Highlander Hybrid is its advanced hybrid powertrain. Designed to deliver exceptional fuel efficiency without compromising on performance, this system makes the Grand Highlander a standout in the Toyota hybrid family SUV lineup. Whether you're navigating city streets or cruising on the highway, the hybrid system ensures a smooth and powerful driving experience while reducing your carbon footprint. Spacious Interior for Every Journey The Grand Highlander Hybrid isn't just about efficiency; it's also about accommodating your family's needs. With three rows of seating and ample cargo space, this SUV is designed to handle everything from school drop-offs to cross-country road trips. Its thoughtfully designed interior ensures that every passenger enjoys a comfortable ride, making it an ideal choice for families in Ashland, WI. Cutting-Edge Features for Modern Drivers Advanced Technology at Your Fingertips Toyota has equipped the 2026 Grand Highlander Hybrid with a suite of advanced technology features to enhance your driving experience. From an intuitive touchscreen infotainment system to available connected services, staying informed and entertained on the road has never been easier. These features make the Grand Highlander Hybrid not only a practical choice but also a smart one for tech-savvy families. Safety You Can Rely On Safety is a top priority for Toyota, and the 2026 Grand Highlander Hybrid is no exception. Equipped with Toyota Safety Sense™, this SUV includes a range of driver-assistance features such as adaptive cruise control, lane departure alert, and pre-collision braking. These systems work together to provide peace of mind for drivers and passengers alike, ensuring every journey is as safe as it is enjoyable. Ready to experience the 2026 Toyota Grand Highlander Hybrid for yourself? Visit Marthaler Toyota of Ashland in Ashland, WI, to explore this remarkable eco-friendly SUV in person. Our team is here to help you find the perfect vehicle for your family's needs.

The 2026 Toyota Prius is redefining what it means to drive a fuel-efficient car. With its cutting-edge hybrid technology, sleek design, and eco-friendly features, the Prius continues to lead the way in sustainable driving. For drivers in Ashland, WI, the 2026 Toyota Prius offers an exceptional blend of performance, practicality, and innovation. Let's dive into what makes this model a standout choice for anyone seeking an eco-friendly Toyota. Advanced Hybrid Powertrain: A Leap Forward At the heart of the 2026 Toyota Prius is its advanced hybrid power system. Featuring a 2.0-liter 4-cylinder engine paired with an electric motor, the Prius delivers a combined net horsepower of up to 196 in all-wheel-drive models. This powertrain not only ensures smooth and responsive performance but also achieves remarkable fuel efficiency. The Prius MPG figures are particularly impressive: - Up to 57 miles per gallon in combined driving for the LE FWD model. - Even the AWD models deliver up to 54 miles per gallon combined, making it one of the most fuel-efficient cars in WI. Whether you're commuting through Ashland or embarking on a road trip across Wisconsin, the 2026 Toyota Prius ensures you'll spend less time at the pump and more time enjoying the journey. Sleek Design Meets Practicality The 2026 Toyota Prius isn't just about efficiency; it also boasts a modern and aerodynamic design that turns heads. With a low coefficient of drag (Cd) of just 0.27, this eco-friendly Toyota is engineered to glide through the air effortlessly, further enhancing its fuel economy. Inside, the Prius offers a spacious cabin with seating for five and an EPA passenger volume of 91.2 cubic feet. Depending on the trim level, cargo space ranges from 20.3 to 23.8 cubic feet, providing ample room for groceries, gear, or luggage. The Nightshade trim adds a sporty flair with blackout badging and black alloy wheels, while the Limited trim offers luxury touches like heated and ventilated front seats and a fixed glass roof. Cutting-Edge Technology and Safety The 2026 Prius review wouldn't be complete without highlighting its impressive suite of technology and safety features. Every model comes equipped with Toyota Safety Sense 3.0™, which includes: - Pre-Collision System with Pedestrian Detection - Lane Departure Alert with Steering Assist - Full-Speed Range Dynamic Radar Cruise Control - Road Sign Assist For tech enthusiasts, the Prius offers wireless Apple CarPlay® and Android Auto™ compatibility as standard features. Higher trims include a stunning 12.3-inch multimedia display and premium JBL® audio system for an enhanced driving experience. Additionally, connected services like Wi-Fi Connect and Remote Connect ensure you stay connected no matter where your travels take you in Ashland or beyond. Eco-Friendly Features for a Greener Tomorrow As an eco-friendly Toyota, the 2026 Prius goes beyond just fuel efficiency. Its hybrid battery comes with a warranty of up to 10 years or 150,000 miles, ensuring long-term sustainability. The use of lightweight materials and advanced aerodynamics further reduces its environmental impact. For drivers in Ashland, WI who prioritize sustainability without compromising on performance or comfort, the Prius is an ideal choice. The 2026 Toyota Prius is more than just a car; it's a statement about the future of driving. With its exceptional Prius MPG, innovative hybrid technology, and commitment to sustainability, it's no wonder this model continues to set the standard for fuel-efficient cars in WI. Whether you're navigating city streets or exploring the scenic routes around Ashland, this eco-friendly Toyota delivers unmatched efficiency and style. Visit Marthaler Toyota of Ashland today to experience the 2026 Toyota Prius for yourself. Discover why it's the perfect vehicle for drivers who want to make a positive impact on both their wallets and the planet!

Leasing has become a thoughtful alternative to traditional ownership, particularly for drivers who value modern design, current technology, and flexibility. For those considering a 2026 Toyota in Ashland, WI, leasing offers a way to enjoy the brand’s latest engineering and refinement without the long-term obligations that come with buying outright. Rather than focusing solely on cost, leasing reframes the relationship between driver and vehicle. It emphasizes use, experience, and renewal—an approach that aligns well with Toyota’s steady evolution in safety, efficiency, and design. A More Measured Approach to Cost One of the most immediate advantages of leasing a 2026 Toyota is financial balance. Monthly payments are typically lower than those associated with purchasing, and the initial commitment is often more manageable. This allows drivers to access higher trims or newer models while maintaining predictable expenses. Leasing also removes the uncertainty of depreciation. Instead of tracking resale value years down the line, drivers can simply return the vehicle at the end of the term and move forward. For Ashland drivers who prefer clarity and control, this structure feels refreshingly straightforward. Always in Step with Toyota’s Latest Thinking Toyota’s recent models place a strong emphasis on safety systems, intuitive interfaces, and efficient powertrains. Leasing ensures you’re always driving a vehicle that reflects the brand’s most current ideas—refinements in driver-assistance technology, updated infotainment layouts, and subtle improvements in comfort and efficiency. Models such as the 2026 RAV4 or Highlander demonstrate how Toyota continues to refine familiar forms rather than reinvent them abruptly. Leasing allows drivers to experience these updates as they arrive, staying in step with Toyota’s design and engineering progression. Flexible Terms That Fit Real Life Leasing is inherently adaptable. With 2026 Toyota leasing options available at Marthaler Toyota of Ashland, drivers can choose terms that reflect how they actually drive—shorter leases for those who enjoy frequent change, or longer ones for those who prefer continuity. Mileage options can also be tailored, making leasing suitable for drivers who primarily stay local as well as those who venture beyond Ashland for longer trips. And if a vehicle proves to be the right long-term companion, purchasing it at the end of the lease remains an option. Local Lease Opportunities in Ashland Marthaler Toyota of Ashland offers lease programs designed to make Toyota’s lineup more accessible. Incentives for recent graduates, military members, and returning customers help reduce barriers, while model-specific offers provide additional flexibility. From versatile SUVs to capable trucks, these lease options are structured to support a wide range of needs without overcomplication—an approach that mirrors Toyota’s own philosophy. Explore Toyota Leasing in Ashland, WI Leasing a 2026 Toyota offers a balanced, contemporary way to drive—one that prioritizes flexibility, thoughtful design, and access to the latest technology. For drivers in Ashland, WI, it’s an opportunity to enjoy Toyota’s newest models on terms that feel considered rather than restrictive. Visit Marthaler Toyota of Ashland to explore current lease options and discover which 2026 Toyota best fits the way you drive today—and how you plan to drive next.