Blog

The 2026 Toyota RAV4 Hybrid is ready for winter adventures, offering drivers in Ashland, Wisconsin, an exceptional blend of performance, efficiency, and comfort. Whether you’re planning a holiday road trip or simply need a reliable companion for shopping and commuting, this SUV is ready to make every journey unforgettable. At Marthaler Toyota of Ashland, we’re proud to showcase why the Toyota RAV4 Hybrid remains a favorite choice for families and individuals alike. Exceptional Performance for Every Season The 2026 Toyota RAV4 Hybrid seems built for holidays in Wisconsin. This hybrid SUV features a refined powertrain that combines a dynamic gasoline engine with an advanced electric motor, ensuring impressive fuel efficiency without compromising power. With all-wheel drive, this hybrid powertrain packs a punch with 236 hp, as well as claw-like grip for icy winter roads or cruising along scenic highways during your holiday travels. You can confidently tackle snow-covered roads in Ashland, Wisconsin, while maintaining optimal traction and control. On top of this, the available Multi-Terrain Monitor gives you unparalleled visibility of obstacles to conquer and avoid, while an ample 3,500-lb. towing capacity lets you bring along a trailer to visit longer with your long-distance loved ones. Spacious and Comfortable for Long Drives Planning a Toyota RAV4 Hybrid holiday road trip? You’ll appreciate the spacious interior and premium comfort this SUV provides. With ample legroom and versatile cargo space, the 2026 Toyota RAV4 Hybrid is designed to accommodate everything from luggage to winter gear. Its thoughtfully crafted cabin also features high-quality materials and advanced technology, keeping passengers comfortable and entertained throughout the journey. The RAV4 Hybrid’s available features, such as heated seats and a dual-zone climate control system, ensure you stay cozy during colder months. And with Toyota’s commitment to connectivity, you can enjoy seamless access to navigation, music, and communication tools, making every trip more enjoyable. Safety and Reliability You Can Trust The 2026 Toyota RAV4 Hybrid prioritizes safety, giving you peace of mind during your holiday travels. Equipped with Toyota Safety Sense™ 4.0, this SUV offers a suite of advanced safety features, including pre-collision systems, Dynamic Radar Cruise Control, and lane departure alerts. These technologies work together to help prevent accidents and keep you and your passengers safe on the road. Drivers in Ashland, Wisconsin, will also appreciate the reliability of Toyota engineering. The 2026 RAV4 Hybrid is built to withstand harsh winter conditions, ensuring dependable performance year-round. Whether you’re navigating icy backroads or embarking on a cross-country holiday road trip, this SUV is designed to keep you moving with confidence. Discover the 2026 Toyota RAV4 Hybrid at Marthaler Toyota of Ashland Ready to experience the 2026 Toyota RAV4 Hybrid for yourself? Visit Marthaler Toyota of Ashland in Ashland, WI, to explore this versatile SUV up close. Our expert team is here to answer your questions, help you compare trims, and ensure you find the perfect Toyota RAV4 Hybrid to suit your needs.

The holidays are a time for family gatherings, road trips, and creating cherished memories. Whether you're traveling across Ashland, Wisconsin, or planning a longer journey, having the right vehicle can make all the difference. Enter the 2026 Toyota Highlander—an SUV designed with families in mind. From its spacious interior to its advanced features, the Highlander is ready to elevate your holiday family travel experience. A Spacious Interior Tailored for Comfort One of the standout features of the 2026 Toyota Highlander is its thoughtfully designed interior. This SUV offers seating for up to 8 passengers, ensuring everyone has enough room to stretch out. The versatile seating arrangements, including a roomy 3 rd row and up to 84.3 cu. ft. of cargo area, also make it easy to adapt the space for packing when those holiday gifts start piling up. The Highlander's interior is crafted with high-quality materials, offering lush leather in top trims, that provide both comfort and durability—perfect for accommodating everything from toddlers to pets. Heated, ventilated seats and tri-zone climate control add an extra layer of coziness, especially after a chilly shopping day around Wisconsin. Whether you're heading to a holiday gathering or taking a scenic drive through Ashland, Wisconsin, the Highlander ensures every passenger rides in comfort. Advanced Technology for Stress-Free Travel Family road trips are made easier with the 2026 Toyota Highlander's suite of advanced technology features. Up to a 12.3” touchscreen infotainment system includes wireless Apple CarPlay® and Android Auto™ compatibility, allowing you to easily connect your devices and access navigation, music, and more. Safety is also a top priority for your holiday family travel. The Highlander comes equipped with Toyota Safety Sense™, a suite of driver-assist technologies like Adaptive Cruise Control, Lane-Keeping Assist, and Automatic Emergency Braking. These features work together to keep your family safe, whether you're braving busy city streets or snowy rural roads in Ashland, Wisconsin. Performance and Efficiency That Impress When it comes to performance, the 2026 Toyota Highlander delivers the perfect balance of power and efficiency. Its robust engine options ensure smooth acceleration and handling, even when the SUV is fully loaded with passengers and luggage. For families who prioritize fuel savings, the available hybrid powertrain is a game-changer. It allows you to cover more miles with fewer stops at the pump, making those long holiday drives less taxing on your budget. This efficiency, combined with Toyota's reputation for reliability, makes the Highlander an excellent choice for families in Ashland, WI, and beyond. Why the 2026 Toyota Highlander Stands Out The 2026 Toyota Highlander is more than just an SUV; it's a trusted companion for holiday adventures. Its spacious interior, cutting-edge technology, and reliable performance make it an exceptional choice for families looking to make the most of their holiday season. Whether you're hosting out-of-town relatives or embarking on a winter getaway, the Highlander is ready to handle it all with style and ease. Find Your 2026 Toyota Highlander in Ashland, WI Ready to make your holiday travels more enjoyable? Visit Marthaler Toyota of Ashland to explore the 2026 Toyota Highlander. With its family-friendly design and outstanding features, it's the perfect vehicle to help you create unforgettable holiday memories. For families in Ashland, WI, the 2026 Toyota Highlander offers everything needed for stress-free, enjoyable holiday travel. Its spacious interior, advanced technology, and dependable performance ensure that every journey is as memorable as the destination. Don't wait—start your holiday adventures with the Highlander today!

Winter in Ashland, Wisconsin, can be tough on your vehicle, but proper preparation can make all the difference. Toyota winterization is essential to ensure your car stays reliable and safe when temperatures drop and snowy roads become a daily challenge. From checking your vehicle’s essential systems to stocking emergency gear, winterizing your Toyota can help you tackle the harshest conditions with confidence. Below, we’ll explore key Toyota winterization tips to help you protect your car and enjoy worry-free driving this winter. Why Toyota Winterization is Crucial for Ashland, WI Winters Ashland winters bring freezing temperatures, snowstorms, and icy roads that can take a toll on any vehicle. Proper Toyota winterization ensures your car is equipped to handle these challenges, reducing wear and tear and improving overall safety. Cold weather can impact critical systems like your battery, tires, and brakes, so preparing your Toyota for winter isn’t just about convenience—it’s about staying safe on the road. Whether you drive a Toyota Highlander for family road trips or a Corolla Hatchback for daily commutes, winterizing your vehicle will give you peace of mind during the colder months. Essential Toyota Winterization Tips for Cold Weather Here are some key Toyota winterization tips to get your vehicle ready: -Inspect Your Battery and Charging System Cold weather can significantly reduce your battery’s efficiency. Test your battery to ensure it has enough charge and inspect the terminals for corrosion. A weak or old battery may struggle to start your vehicle in freezing temperatures. Your local Toyota service center can help check your battery and recommend a replacement if needed. -Check Your Tires and Tread Depth Snow and ice demand excellent traction, which makes tire care a crucial part of Toyota winterization. Ensure your tires are properly inflated, as cold temperatures can lower tire pressure. Additionally, check the tread depth to confirm it meets the minimum requirement for maintaining grip on slippery roads. For added safety, consider switching to winter tires designed specifically for icy and snowy conditions. -Refill Fluids with Winter-Grade Options Your vehicle’s fluids play an important role in performance during winter. Top off your antifreeze (coolant) and ensure it has the right freeze protection level for Wisconsin temperatures. Switch to winter-grade windshield washer fluid to prevent freezing, and check your motor oil—your Toyota may benefit from a thinner oil viscosity for better cold-weather performance. -Inspect Your Wipers and Defroster System Snow and ice can reduce visibility, so inspect your windshield wipers for wear and replace them if needed. Consider winter wiper blades that are designed to handle heavy snow. Additionally, test your defroster and heater to ensure they’re functioning correctly before the snow starts to fall. -Prepare an Emergency Kit Winter weather can be unpredictable, making it essential to carry an emergency kit in your Toyota. Include items like a blanket, flashlight, jumper cables, ice scraper, and non-perishable snacks. Having these tools on hand can provide peace of mind during unexpected situations on the road. Benefits of Professional Toyota Winterization Service While many Toyota winterization steps can be done at home, professional cold weather car care offers added assurance. Certified Toyota technicians have the expertise to thoroughly inspect your vehicle and address any potential issues before they become bigger problems. At Marthaler Toyota of Ashland, our service team specializes in preparing vehicles for the unique challenges of Wisconsin winters. From battery testing to tire inspections and fluid checks, we’ll help you keep your Toyota running smoothly all season long. Toyota winterization is more than just a seasonal chore—it’s an essential step in ensuring your car’s safety, performance, and longevity during the harsh winters in Ashland, WI. By following Toyota winterization tips like checking your battery, tires, and fluids, and by seeking professional care when needed, you can enjoy reliable and stress-free driving all winter long. Don’t wait for the first snowfall—prepare your Toyota today to stay ahead of the cold. For expert cold weather car care in Ashland, WI, visit Marthaler Toyota of Ashland. Our service team is here to help you winterize your Toyota and keep it in peak condition throughout the season. Ready to schedule your winter service? Contact us today!

The 2026 Toyota Grand Highlander is ready to impress, setting a new standard for midsize SUVs with its spaciousness, advanced technology, and premium safety features. Whether you’re navigating snowy roads in Ashland, Wisconsin, or planning a cross-country family road trip, this SUV brings everything you need to travel comfortably and confidently. A Spacious and Versatile Interior for Every Journey One of the standout features of the 2026 Toyota Grand Highlander is its thoughtfully designed interior. Built to indulge families and adventurers alike, the Grand Highlander interior offers 3 rows of seating with ample legroom for passengers in every row. The flexible seating arrangement with fold flat 2 nd and 3 rd rows allow for a massive 97.5 cu. ft. of cargo space. You’ll have plenty of room for everything from grocery runs to luggage and camping gear. Thoughtful touches like available leather upholstery, extra large rear windows, tri-zone climate control, and a panoramic moonroof enhance the driving experience. Advanced technology features include a 12.3” audio multimedia touchscreen display and wireless smartphone connectivity ensure that every ride is as enjoyable as it is practical. Families in Ashland, Wisconsin, will appreciate how seamlessly the Grand Highlander interior combines functionality and luxury. Cutting-Edge Safety Features for Peace of Mind Safety has always been a priority for Toyota, and the 2026 Grand Highlander is no exception. This SUV comes equipped with Toyota Safety Sense™, a suite of advanced safety features designed to protect you and your passengers on every drive. From Pre-Collision System with Pedestrian Detection to Adaptive Cruise Control, these features make navigating busy roads or challenging weather conditions a breeze. Additionally, the 2026 Toyota Grand Highlander offers features like Lane Departure Alert with Steering Assist and Blind-Spot Monitoring, giving you added confidence behind the wheel. These safety systems are particularly valuable for families traveling through Ashland, Wisconsin, where unpredictable weather and rural roads can present unique driving challenges. Performance and Capability for All Conditions Under the hood, the 2026 Toyota Grand Highlander delivers powerful performance that doesn’t compromise on efficiency. Whether you choose the standard gas engine or opt for a hybrid powertrain, you’ll experience smooth acceleration and responsive handling, making it a joy to drive in both city traffic and on open highways. For those who frequently face snowy or uneven terrain, the available all-wheel-drive system ensures that the Grand Highlander is ready to tackle any challenge. This capability makes it ideal choice for drivers in Ashland, Wisconsin, where winter weather often demands enhanced traction and control. Why Choose the 2026 Toyota Grand Highlander? From its spacious Grand Highlander interior to its robust safety features and reliable performance, the 2026 Toyota Grand Highlander is perfectly suited for drivers who value comfort, practicality, and peace of mind. Whether you’re running errands around town or embarking on outdoor adventures, this SUV provides everything you need to enjoy the journey. Visit Marthaler Toyota of Ashland Today Ready to experience the 2026 Toyota Grand Highlander for yourself? Visit Marthaler Toyota of Ashland in Ashland, Wisconsin, to explore this remarkable SUV up close. Our team is here to answer your questions, help you discover its features, and find the perfect Grand Highlander model for your lifestyle. The 2026 Toyota Grand Highlander is more than just an SUV—it’s a versatile, safety-conscious, and family-friendly vehicle that’s ready to enhance every aspect of your driving experience. With its spacious interior, cutting-edge safety features, and dependable performance, it’s clear why this model is a top choice for drivers in Ashland, WI, and beyond. Stop by Marthaler Toyota of Ashland today or visit us online to learn more.

When shopping for a reliable and budget-friendly vehicle in Ashland, WI, Certified Pre-Owned Toyota models stand out as an excellent choice. Offering a perfect balance of quality assurance and long-term value, Toyota’s CPO program gives drivers peace of mind while keeping ownership costs in check. Whether you're new to Toyota or simply looking for a dependable upgrade, knowing how these benefits work can help you buy with confidence. What Makes a Toyota “Certified Pre-Owned”? Certified Pre-Owned Toyota vehicles are carefully selected and rigorously inspected to ensure they meet Toyota’s high standards. Every CPO model undergoes a detailed 160-point inspection, covering everything from engine components and safety systems to interior condition and overall performance. To further boost confidence, each CPO Toyota also comes with a comprehensive vehicle history report, giving you full transparency about the vehicle’s past and maintenance record. This thorough process ensures that your Certified Pre-Owned Toyota delivers the same quality and dependability Toyota is known for — at a more accessible price. Industry-Leading Warranty Protection One of the biggest advantages of choosing a Toyota CPO vehicle is the industry-leading warranty coverage included with every purchase: 12-month/12,000-mile Comprehensive Warranty 7-year/100,000-mile Limited Powertrain Warranty 1 year of Roadside Assistance For drivers around Ashland, WI, this coverage provides added peace of mind for everything from daily commutes to weekend road trips up the North Shore or into the Northwoods. Whether it’s a battery jump, a flat tire, or towing needs, roadside assistance ensures help is always just a phone call away. Affordable Reliability You Can Count On Certified Pre-Owned Toyota models give you access to the brand’s well-known durability and safety without the cost of buying new. Many CPO vehicles also include modern tech and safety features like Toyota Safety Sense™, making them an outstanding long-term investment for families, commuters, and adventure-seekers alike. With competitive pricing and attractive financing options available through Toyota Financial Services, choosing a Toyota CPO is an easy and cost-effective way to get more vehicle for your money. Why Buy from Marthaler Toyota of Ashland? At Marthaler Toyota of Ashland, we take pride in offering a curated inventory of Certified Pre-Owned Toyota vehicles that meet Toyota’s strict certification standards. Our team is dedicated to helping you understand your options and select a model that matches your lifestyle — from fuel-efficient sedans to rugged SUVs built for Wisconsin winters. We’re committed to transparency, exceptional customer care, and making sure our local drivers drive home happy. Find Your Certified Pre-Owned Toyota Today! Certified Pre-Owned Toyota benefits deliver remarkable value for Ashland, WI drivers — combining affordability, reliability, and warranty protection that far exceeds a typical used car. Backed by Toyota’s rigorous certification process and extensive coverage, a Toyota CPO vehicle is a purchase you can feel confident about for years to come. Ready to explore your options? Visit Marthaler Toyota of Ashland or browse online at marthalertoyotaofashland.com to view our current Certified Pre-Owned inventory and schedule your test drive today.

Financing a vehicle doesn’t have to feel complicated—or stressful. With Toyota Finance, drivers in Ashland, WI can enjoy a smooth, transparent, and flexible car-buying experience tailored to their needs. Whether you’re interested in a stylish Corolla Hatchback, a family-ready Highlander, or any other new Toyota model, Toyota Finance makes it easier to take the wheel with confidence. Why Toyota Finance Stands Out Toyota Finance is designed to support drivers at every stage of the buying process. Instead of navigating complicated loan options alone, you’ll work with a finance team that understands how to build a plan around your lifestyle and long-term goals. With competitive rates, flexible payment structures, and programs for a variety of budgets, Toyota Finance gives you the tools you need to make a smart investment—without compromise. The Benefits of the Toyota Finance Center The Toyota Finance Center provides more than loan approval—it offers peace of mind throughout your ownership journey. Benefits include: Flexible Payment Plans Choose a term and payment schedule that aligns with your financial goals, whether you want lower monthly payments or a shorter payoff term. Exclusive Incentives and Rebates Toyota frequently offers special APR programs, seasonal incentives, and rebates for eligible buyers—including college graduates and active/retired military members. Convenient Online Tools From pre-qualification forms to payment calculators, Toyota Finance gives you the ability to start and manage your financing from home. Personalized Toyota Financing in Ashland, WI When you work with Marthaler Toyota of Ashland, you’ll receive guidance from a local team that understands the needs of drivers in Northern Wisconsin and the North Shore region. Whether you're upgrading your current vehicle, leasing for the first time, or refinancing, the Toyota Finance Center works with you to simplify every step. You’ll also have access to trade-in options, extended protection plans, and credit programs designed to help more drivers qualify for affordable financing. Drive Home with Confidence Toyota Finance ensures that your path to ownership is as enjoyable as the vehicle you choose. From low-interest offers to budget-friendly loan terms, there’s a financing solution for nearly every driver—and every lifestyle. With the support of Marthaler Toyota of Ashland, you can enjoy a stress-free process from application to approval. Where to Apply for Toyota Financing in Ashland, WI If you're ready to finance your next Toyota, the experts at Marthaler Toyota of Ashland are here to help. Our finance center proudly serves customers in Ashland, Washburn, Bayfield, Ironwood, Mellen, and the North Shore/Lake Superior region, offering customized financing solutions to fit your budget and goals. Apply online today to get pre-approved and take the first step toward your new Toyota. Whether you're looking for maximum value, flexible terms, or a smooth buying experience, Toyota Finance puts you in the driver’s seat. Visit Marthaler Toyota of Ashland to explore your finance options and drive home with confidence.