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Back-to-school season brings early mornings, packed schedules, and many miles behind the wheel. When your family outgrows your current ride, explore the 2026 Toyota SUVs for families. Hauling kids, gear, or both is effortless with Toyota's SUV lineup, offering practical options for busy households. Stop by Marthaler Toyota of Ashland in Ashland, WI, to discover how our vehicles elevate your daily drive, and reach out to our team for more information. Why a Toyota SUV Makes Sense for the School Year When the school year ramps up, your vehicle becomes the family workhorse. The 2026 Toyota SUVs are designed with real life in mind, featuring spacious cabins, versatile seating, and modern technology. Standard features like Apple CarPlay© and Android Auto© keep everyone connected and comfortable. From quick drop-offs to weekend trips, Toyota's reliable lineup scales to meet your exact needs. The 2026 Toyota RAV4: A Practical Starting Point For smaller households wanting a nimble option, the 2026 Toyota RAV4 is a smart choice. It provides a comfortable cabin with seating for five and a generous cargo area for backpacks and sports equipment. The Toyota RAV4 is easy to park and navigate during busy drop-off times. Its available all-wheel drive and available 50-mile electric range on plug-in hybrid models make it a solid option for Wisconsin winters, giving families confidence on slippery roads. The 2026 Toyota Highlander: Room for the Whole Crew If your family needs more seats, the 2026 Toyota Highlander is worth a close look. This SUV offers seating for up to eight passengers, making it ideal for carpooling and road trips. The Highlander features a thoughtfully arranged interior with available second-row captain's chairs and easy third-row access. Folding the rear seats flat opens up useful storage space. It comes well-equipped with standard driver assistance features like pre-collision warning and lane departure alert. The 2026 Toyota Grand Highlander: Maximum Space and Comfort For larger families prioritizing space, the 2026 Toyota Grand Highlander steps up the experience. It offers a longer wheelbase than the standard Highlander, translating directly into more legroom. Passengers enjoy 33.5" of third-row legroom, accommodating adults comfortably on long drives. This premium family SUV handles extra size with confidence. If your crew regularly fills all three rows, the Grand Highlander is built perfectly for that scenario. Your Family's Next SUV Is Waiting The right vehicle makes your family's daily routine smoother. The 2026 Toyota SUVs offer the seating, safety, and dependability that busy households count on. Families throughout Ashland, WI, can find the space and reliability required to take on the school year. Browse the current inventory at Marthaler Toyota of Ashland online to find the perfect fit for your crew today.

Are you searching for a dependable family SUV? The 2026 Toyota Highlander and the 2026 Toyota Grand Highlander represent two of the strongest options in the Toyota 3-row SUV lineup. Both deliver spacious seating, a refined ride, and proven reliability. At Marthaler Toyota of Ashland in Ashland, WI, we know that choosing the right model requires understanding their distinct advantages. We encourage you to reach out to our team to find the perfect fit before you visit the lot. What Sets the 2026 Toyota Highlander Apart The 2026 Toyota Highlander is the more compact of the two. It seats up to eight passengers and comfortably navigates tight driveways, parking garages, and city streets. The standard Highlander offers versatility without the bulk of a full-size SUV. It stands out as the nimbler, highly manageable choice for drivers wanting robust three-row functionality in a right-sized package. What Makes the 2026 Toyota Grand Highlander Different The Grand Highlander is physically longer, yielding noticeably more legroom in the second and third rows. Passengers in the back seats enjoy ample room to stretch out, providing exceptional comfort on extended road trips. The Grand Highlander also features increased cargo capacity behind the third row. This extra space easily accommodates strollers, sports gear, and luggage for growing families. Powertrain Options: A Look at Both Models Both SUVs offer highly efficient powertrains. The 2026 Toyota Grand Highlander features an available Hybrid MAX powertrain that produces a robust 362 horsepower and 400 lb-ft of torque. The standard 2026 Toyota Highlander provides a 265-horsepower 2.4L turbocharged engine or an available 243-horsepower hybrid configuration. Both models deliver a smooth, commanding, and confident driving experience. Interior Features and Technology Inside, both SUVs boast modern technology. Drivers enjoy standard touchscreen infotainment systems, wireless Apple CarPlay© and Android Auto©, and a comprehensive suite of driver assistance tools. The Grand Highlander provides a more spacious cabin layout overall, accommodating passengers who prioritize personal space. The standard Highlander maintains a tighter, efficient footprint for drivers favoring easier maneuverability. Which One Is the Right Fit for Your Family? Choosing the best SUV depends on your daily routines. The standard Highlander offers plenty of room and effortless parking for younger families. The Grand Highlander easily accommodates taller teenagers and frequent road trips with its expansive rear-seat comfort. Families taking weekend adventures will appreciate the generous passenger and cargo space that the Grand Highlander provides. Find Your 2026 Toyota at Marthaler Toyota of Ashland If you are deciding between these two exceptional SUVs, the correct choice is the one meeting your real-world needs. The Highlander is a proven, nimble family vehicle. The Grand Highlander adds more space, upgraded power options, and generous legroom in every row. Drivers shopping for a 2026 Toyota family SUV can explore both models at Marthaler Toyota of Ashland in Ashland, WI. Browse our current inventory online to find the ideal vehicle for your next adventure.

When it comes to navigating challenging road conditions, Toyota’s all-wheel drive (AWD) system stands out as a gamechanger. Whether you're dealing with wet roads, snow-covered highways, or uneven terrain, the benefits of Toyota AWD ensure a safer and smoother driving experience. For drivers in Ashland, WI, where unpredictable weather is the norm, understanding how AWD improves handling can make all the difference. Toyota AWD Explained Toyota’s AWD system is designed to provide optimal traction and stability by distributing power to all four wheels as needed. Unlike traditional two-wheel drive systems, AWD continuously monitors road conditions and adjusts power delivery to maximize grip. This proactive approach means that whether you're accelerating on a slippery incline or cornering on a rain-soaked street, your vehicle remains steady and responsive. For Wisconsin weather, where icy roads and sudden downpours are common, Toyota AWD explained in this way highlights its ability to adapt seamlessly to changing conditions. This technology not only enhances safety but also boosts driver confidence, especially during harsh winters. How AWD Improves Handling in Challenging Conditions One of the standout Toyota AWD benefits is its ability to improve handling on wet and uneven roads. By dynamically adjusting power between the front and rear wheels, AWD ensures that your vehicle maintains traction even when one or more wheels encounter slippery or loose surfaces. This feature is particularly useful for navigating rural roads or gravel paths often found around Ashland, WI. Additionally, Toyota’s advanced AWD systems are paired with features like Vehicle Stability Control (VSC) and Traction Control (TRAC), which further enhance your ability to maintain control in adverse conditions. These systems work together to reduce wheel slippage and improve cornering stability, making every drive safer and more predictable. Why AWD is Perfect for Wisconsin Weather Wisconsin weather is famously unpredictable, with heavy snowfall in winter and frequent rainstorms during other seasons. For drivers in Ashland, WI, having a reliable AWD system can make commuting and road trips far less stressful. Toyota AWD benefits include superior performance in snow and ice, as well as enhanced stability on rain-slicked roads. Moreover, Toyota offers AWD across a wide range of models, from the rugged RAV4 to the versatile Highlander. This means you can enjoy the peace of mind that comes with AWD without compromising on style or comfort. Whether you're heading to work during a snowstorm or exploring Wisconsin’s scenic backroads, Toyota’s AWD system ensures you’re prepared for whatever the weather throws your way. Ready to experience the advantages of Toyota’s AWD system for yourself? Visit Marthaler Toyota of Ashland in Ashland, WI today! Our team is here to help you find the perfect Toyota model equipped with AWD to suit your needs.

The 2026 Toyota Highlander builds on an already solid engineering pedigree, delivering a family SUV that feels purpose-designed for real daily use rather than imagined scenarios on a drawing board. It blends structural integrity, interior versatility, and advanced driver-assistance technology in a way that suits Ashland’s mixture of rural roads, winter weather, and busy family schedules. At Marthaler Toyota of Ashland, the focus remains on helping families understand the engineering choices that make this Highlander such a dependable long-term companion. Spacious Interior and Everyday Comfort The 2026 Highlander demonstrates how thoughtful packaging transforms a midsize SUV into a genuinely usable family tool. With seating for up to 8, the cabin layout prioritizes workable space rather than simply quoting numbers on a spec sheet. Legroom across all rows is shaped by intelligent floor height, seat geometry, and roofline design, giving adults and children space to settle without compromise. Cargo solutions are equally well resolved. The rear seats fold into a flat load floor in several configurations, supporting everything from school drop-offs to long-distance travel. Across trims, the layout offers over 136 cu. ft. of passenger volume, creating a cabin that feels bright, airy, and inherently practical. Comfort technology is integrated in a way that avoids distraction. An available 12.3-inch digital gauge cluster places navigation directions, vehicle data, and safety alerts directly in the driver’s line of sight, reducing cognitive load. The optional panoramic moonroof introduces natural light and expands cabin ambience, with a power tilt/slide function and retractable sunshade for fine-tuned control. Advanced Safety and Connected Technology Family SUVs must do far more than transport passengers; they must actively support the driver’s situational awareness. Toyota Safety Sense™ 3.0 reflects that philosophy with improved hazard detection, lane-support behaviors, and adaptive cruise responses that feel less binary and more intuitive. In Ashland’s winter climate—snowpack, ice patches, and varying visibility—these refinements matter. Inside, Toyota’s latest multimedia architecture provides a seamless technology layer. The available 12.3-inch Toyota Audio Multimedia touchscreen delivers rapid response, wireless Apple CarPlay®, wireless Android Auto™, and an upgraded JBL® audio system that keeps long journeys comfortable for every occupant. Additional rear entertainment options turn the Highlander into a genuinely family-centric environment on extended trips. Performance That Excels in Real-World Driving The engineering focus of the 2026 Highlander is straightforward: reliable, predictable performance with the right balance of power and efficiency. Two powertrains are available. The 2.4L turbocharged gas engine produces 265 hp and 310 lbs. ft. of torque, giving the Highlander the authority needed for merging, highway overtakes, and steep rural grades. Its torque delivery is smooth, avoiding the abruptness sometimes associated with modern turbocharging. Toyota’s suspension calibration—confident but not harsh—keeps the vehicle settled even when fully loaded. The hybrid variant prioritizes efficiency with an EPA-estimated 35 combined mpg, making it an appealing option for families covering significant weekly mileage. With available AWD, both powertrains maintain traction and predictability in rain, snow, and gravel conditions common across northern Wisconsin. Visit Marthaler Toyota of Ashland The 2026 Toyota Highlander offers a blend of structural capability, interior versatility, and refined technology that suits nearly every type of family use case in Ashland. At Marthaler Toyota of Ashland, the team is ready to guide drivers through trims, features, and configurations so the Highlander fits each household’s real-world needs with precision.

The holidays are a time for family gatherings, road trips, and creating cherished memories. Whether you're traveling across Ashland, Wisconsin, or planning a longer journey, having the right vehicle can make all the difference. Enter the 2026 Toyota Highlander—an SUV designed with families in mind. From its spacious interior to its advanced features, the Highlander is ready to elevate your holiday family travel experience. A Spacious Interior Tailored for Comfort One of the standout features of the 2026 Toyota Highlander is its thoughtfully designed interior. This SUV offers seating for up to 8 passengers, ensuring everyone has enough room to stretch out. The versatile seating arrangements, including a roomy 3 rd row and up to 84.3 cu. ft. of cargo area, also make it easy to adapt the space for packing when those holiday gifts start piling up. The Highlander's interior is crafted with high-quality materials, offering lush leather in top trims, that provide both comfort and durability—perfect for accommodating everything from toddlers to pets. Heated, ventilated seats and tri-zone climate control add an extra layer of coziness, especially after a chilly shopping day around Wisconsin. Whether you're heading to a holiday gathering or taking a scenic drive through Ashland, Wisconsin, the Highlander ensures every passenger rides in comfort. Advanced Technology for Stress-Free Travel Family road trips are made easier with the 2026 Toyota Highlander's suite of advanced technology features. Up to a 12.3” touchscreen infotainment system includes wireless Apple CarPlay® and Android Auto™ compatibility, allowing you to easily connect your devices and access navigation, music, and more. Safety is also a top priority for your holiday family travel. The Highlander comes equipped with Toyota Safety Sense™, a suite of driver-assist technologies like Adaptive Cruise Control, Lane-Keeping Assist, and Automatic Emergency Braking. These features work together to keep your family safe, whether you're braving busy city streets or snowy rural roads in Ashland, Wisconsin. Performance and Efficiency That Impress When it comes to performance, the 2026 Toyota Highlander delivers the perfect balance of power and efficiency. Its robust engine options ensure smooth acceleration and handling, even when the SUV is fully loaded with passengers and luggage. For families who prioritize fuel savings, the available hybrid powertrain is a game-changer. It allows you to cover more miles with fewer stops at the pump, making those long holiday drives less taxing on your budget. This efficiency, combined with Toyota's reputation for reliability, makes the Highlander an excellent choice for families in Ashland, WI, and beyond. Why the 2026 Toyota Highlander Stands Out The 2026 Toyota Highlander is more than just an SUV; it's a trusted companion for holiday adventures. Its spacious interior, cutting-edge technology, and reliable performance make it an exceptional choice for families looking to make the most of their holiday season. Whether you're hosting out-of-town relatives or embarking on a winter getaway, the Highlander is ready to handle it all with style and ease. Find Your 2026 Toyota Highlander in Ashland, WI Ready to make your holiday travels more enjoyable? Visit Marthaler Toyota of Ashland to explore the 2026 Toyota Highlander. With its family-friendly design and outstanding features, it's the perfect vehicle to help you create unforgettable holiday memories. For families in Ashland, WI, the 2026 Toyota Highlander offers everything needed for stress-free, enjoyable holiday travel. Its spacious interior, advanced technology, and dependable performance ensure that every journey is as memorable as the destination. Don't wait—start your holiday adventures with the Highlander today!