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Are you searching for a dependable family SUV? The 2026 Toyota Highlander and the 2026 Toyota Grand Highlander represent two of the strongest options in the Toyota 3-row SUV lineup. Both deliver spacious seating, a refined ride, and proven reliability. At Marthaler Toyota of Ashland in Ashland, WI, we know that choosing the right model requires understanding their distinct advantages. We encourage you to reach out to our team to find the perfect fit before you visit the lot. What Sets the 2026 Toyota Highlander Apart The 2026 Toyota Highlander is the more compact of the two. It seats up to eight passengers and comfortably navigates tight driveways, parking garages, and city streets. The standard Highlander offers versatility without the bulk of a full-size SUV. It stands out as the nimbler, highly manageable choice for drivers wanting robust three-row functionality in a right-sized package. What Makes the 2026 Toyota Grand Highlander Different The Grand Highlander is physically longer, yielding noticeably more legroom in the second and third rows. Passengers in the back seats enjoy ample room to stretch out, providing exceptional comfort on extended road trips. The Grand Highlander also features increased cargo capacity behind the third row. This extra space easily accommodates strollers, sports gear, and luggage for growing families. Powertrain Options: A Look at Both Models Both SUVs offer highly efficient powertrains. The 2026 Toyota Grand Highlander features an available Hybrid MAX powertrain that produces a robust 362 horsepower and 400 lb-ft of torque. The standard 2026 Toyota Highlander provides a 265-horsepower 2.4L turbocharged engine or an available 243-horsepower hybrid configuration. Both models deliver a smooth, commanding, and confident driving experience. Interior Features and Technology Inside, both SUVs boast modern technology. Drivers enjoy standard touchscreen infotainment systems, wireless Apple CarPlay© and Android Auto©, and a comprehensive suite of driver assistance tools. The Grand Highlander provides a more spacious cabin layout overall, accommodating passengers who prioritize personal space. The standard Highlander maintains a tighter, efficient footprint for drivers favoring easier maneuverability. Which One Is the Right Fit for Your Family? Choosing the best SUV depends on your daily routines. The standard Highlander offers plenty of room and effortless parking for younger families. The Grand Highlander easily accommodates taller teenagers and frequent road trips with its expansive rear-seat comfort. Families taking weekend adventures will appreciate the generous passenger and cargo space that the Grand Highlander provides. Find Your 2026 Toyota at Marthaler Toyota of Ashland If you are deciding between these two exceptional SUVs, the correct choice is the one meeting your real-world needs. The Highlander is a proven, nimble family vehicle. The Grand Highlander adds more space, upgraded power options, and generous legroom in every row. Drivers shopping for a 2026 Toyota family SUV can explore both models at Marthaler Toyota of Ashland in Ashland, WI. Browse our current inventory online to find the ideal vehicle for your next adventure.

If you are shopping for a full-size SUV that can handle a growing family, look at the 2026 Toyota Sequoia interior at Marthaler Toyota in Ashland, WI. From its cabin to its seating, this SUV is built to make every drive comfortable. Contact Marthaler Toyota today to schedule a test drive or learn more about available options. What to Expect From the 2026 Toyota Sequoia Interior The 2026 Toyota Sequoia interior provides a spacious cabin designed with everyday usability in mind. Premium materials are used throughout the layout. An 8" center touchscreen comes standard, while an available 14" touchscreen serves as the command center for navigation and audio. Depending on the trim level, options include a panoramic moonroof, heated and ventilated front seats, and massaging seats. The system supports standard wireless Apple CarPlay® and Android Auto™ compatibility. The Toyota Sequoia offers seating for up to eight passengers across three rows, providing versatility for local drivers. A Closer Look at Toyota Sequoia Third-Row Seating For many families, third-row seating is the deciding factor. The Toyota Sequoia third-row seating features standard power-folding capability across all trims, making it easy to configure the cabin. Access to the third row is straightforward because the second-row seats slide and tumble forward. Passengers can utilize adjustable headrests and sliding capabilities to maximize comfort. The setup ensures that passengers have a pleasant experience on longer journeys. Toyota Sequoia Cargo Space 2026: Room for Gear Passengers need plenty of space for luggage, and the Toyota Sequoia cargo space in 2026 delivers options. Behind the third row, the cargo volume ranges from 11.5 to 22.3 cubic feet depending on how far the sliding third row is adjusted. Folding the third row expands the area to 49 cubic feet. With all rear rows folded down, the Sequoia opens up to a maximum of 86.9 cubic feet of storage. The multi-level adjustable cargo shelf system helps organize items easily. Full-Size SUV Family Features Worth Knowing Beyond raw space, the 2026 Toyota Sequoia interior comes loaded with technology. Toyota Safety Sense 2.5 comes standard and includes a pre-collision system with pedestrian detection, lane departure alert, and automatic high beams. Available second-row captain's chairs reduce seating to seven but add individual comfort. Multiple USB ports are distributed throughout the cabin to keep devices charged. Tri-zone automatic climate control also comes standard to keep everyone comfortable. Is the 2026 Toyota Sequoia the Right Fit for Your Family? The 2026 Toyota Sequoia interior speaks directly to drivers who need space, comfort, and reliability. This full-size SUV provides practical solutions for daily commutes and weekend road trips. Visit Marthaler Toyota in Ashland, WI, to explore the current lineup of New Toyota Sequoia's for sale and find the trim level that fits your lifestyle.

A New Standard for Family SUVs The 2026 Toyota Grand Highlander Hybrid is redefining what it means to be a family SUV. Combining Toyota's renowned hybrid technology with a spacious and versatile design, this eco-friendly SUV is perfect for families in Ashland, WI, and beyond. Whether you're tackling daily commutes or planning weekend adventures, the Grand Highlander Hybrid offers the perfect balance of efficiency, comfort, and capability. Hybrid Efficiency Meets Family Versatility Advanced Hybrid Powertrain At the heart of the 2026 Toyota Grand Highlander Hybrid is its advanced hybrid powertrain. Designed to deliver exceptional fuel efficiency without compromising on performance, this system makes the Grand Highlander a standout in the Toyota hybrid family SUV lineup. Whether you're navigating city streets or cruising on the highway, the hybrid system ensures a smooth and powerful driving experience while reducing your carbon footprint. Spacious Interior for Every Journey The Grand Highlander Hybrid isn't just about efficiency; it's also about accommodating your family's needs. With three rows of seating and ample cargo space, this SUV is designed to handle everything from school drop-offs to cross-country road trips. Its thoughtfully designed interior ensures that every passenger enjoys a comfortable ride, making it an ideal choice for families in Ashland, WI. Cutting-Edge Features for Modern Drivers Advanced Technology at Your Fingertips Toyota has equipped the 2026 Grand Highlander Hybrid with a suite of advanced technology features to enhance your driving experience. From an intuitive touchscreen infotainment system to available connected services, staying informed and entertained on the road has never been easier. These features make the Grand Highlander Hybrid not only a practical choice but also a smart one for tech-savvy families. Safety You Can Rely On Safety is a top priority for Toyota, and the 2026 Grand Highlander Hybrid is no exception. Equipped with Toyota Safety Sense™, this SUV includes a range of driver-assistance features such as adaptive cruise control, lane departure alert, and pre-collision braking. These systems work together to provide peace of mind for drivers and passengers alike, ensuring every journey is as safe as it is enjoyable. Ready to experience the 2026 Toyota Grand Highlander Hybrid for yourself? Visit Marthaler Toyota of Ashland in Ashland, WI, to explore this remarkable eco-friendly SUV in person. Our team is here to help you find the perfect vehicle for your family's needs.

The 2026 Toyota Land Cruiser has returned with the sort of squared-shouldered confidence that makes most modern SUVs look faintly apologetic. It doesn’t chase fashion. It doesn’t pretend to be a coupe. It is, quite unapologetically, a Land Cruiser—engineered to cross continents, climb geology, and then idle outside a café in Ashland, WI looking faintly amused by everything else in the parking lot. Hybrid Power That Feels Like Muscle At the core sits Toyota’s i-FORCE MAX hybrid system producing 326 hp and 465 lbs. ft. of torque. That might read like sensible electrified efficiency on paper. In reality, it feels like a diesel-esque shove delivered with electric immediacy—low-rpm torque that simply picks up two-and-a-half tons of SUV and moves it with serene authority. Full-time 4WD with an electronically controlled 2-speed transfer case remains standard, because Land Cruiser assumes you will eventually leave pavement. And when you do, there’s no drama—just traction, gearing, and progress. Off-Road Hardware That Means Business This is where the Land Cruiser remembers its surname. Multi-Terrain Select, Crawl Control, and locking differentials aren’t decorative menu items; they’re mechanical assurances. You point the nose toward rock, sand, mud, or snow, and the vehicle simply sorts itself out with the calm of something engineered for deserts rather than dealership forecourts. Ground clearance is generous, approach angles are honest, and the ladder-frame platform underneath still values durability over weight-saving cleverness. In short: it goes places most luxury SUVs would call roadside assistance from. Cabin: Utility Dressed as Luxury Inside, Toyota has resisted the urge to turn Land Cruiser into a nightclub. The cabin is refined, yes—premium materials, precise switchgear, and an available 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™—but everything still feels wipe-clean practical. There’s space for passengers, space for gear, and the sort of upright visibility that makes threading trails or parking lots equally undramatic. Technology sits logically where you expect it, rather than hidden behind five layers of digital whimsy. It’s luxury for people who actually go places. Design: Purpose Before Posture The exterior is gloriously square, the grille unapologetically vertical, the stance planted and slightly pugilistic. LED lighting adds modern precision without softening the overall honesty of the shape. It looks exactly like what it is: a global expedition vehicle that has wandered into Wisconsin by accident and decided to stay. Experience the 2026 Land Cruiser at Marthaler Toyota of Ashland The 2026 Toyota Land Cruiser remains one of the rare SUVs that can credibly claim both luxury and legitimacy. It is comfortable, capable, and engineered with a seriousness most competitors abandoned years ago. At Marthaler Toyota of Ashland in Ashland, WI, the 2026 Toyota Land Cruiser can be explored up close—its stance, materials, and mechanical intent far clearer in person than in any brochure. Some vehicles promise adventure. This one assumes you’re already on it.

The 2026 Toyota Highlander builds on an already solid engineering pedigree, delivering a family SUV that feels purpose-designed for real daily use rather than imagined scenarios on a drawing board. It blends structural integrity, interior versatility, and advanced driver-assistance technology in a way that suits Ashland’s mixture of rural roads, winter weather, and busy family schedules. At Marthaler Toyota of Ashland, the focus remains on helping families understand the engineering choices that make this Highlander such a dependable long-term companion. Spacious Interior and Everyday Comfort The 2026 Highlander demonstrates how thoughtful packaging transforms a midsize SUV into a genuinely usable family tool. With seating for up to 8, the cabin layout prioritizes workable space rather than simply quoting numbers on a spec sheet. Legroom across all rows is shaped by intelligent floor height, seat geometry, and roofline design, giving adults and children space to settle without compromise. Cargo solutions are equally well resolved. The rear seats fold into a flat load floor in several configurations, supporting everything from school drop-offs to long-distance travel. Across trims, the layout offers over 136 cu. ft. of passenger volume, creating a cabin that feels bright, airy, and inherently practical. Comfort technology is integrated in a way that avoids distraction. An available 12.3-inch digital gauge cluster places navigation directions, vehicle data, and safety alerts directly in the driver’s line of sight, reducing cognitive load. The optional panoramic moonroof introduces natural light and expands cabin ambience, with a power tilt/slide function and retractable sunshade for fine-tuned control. Advanced Safety and Connected Technology Family SUVs must do far more than transport passengers; they must actively support the driver’s situational awareness. Toyota Safety Sense™ 3.0 reflects that philosophy with improved hazard detection, lane-support behaviors, and adaptive cruise responses that feel less binary and more intuitive. In Ashland’s winter climate—snowpack, ice patches, and varying visibility—these refinements matter. Inside, Toyota’s latest multimedia architecture provides a seamless technology layer. The available 12.3-inch Toyota Audio Multimedia touchscreen delivers rapid response, wireless Apple CarPlay®, wireless Android Auto™, and an upgraded JBL® audio system that keeps long journeys comfortable for every occupant. Additional rear entertainment options turn the Highlander into a genuinely family-centric environment on extended trips. Performance That Excels in Real-World Driving The engineering focus of the 2026 Highlander is straightforward: reliable, predictable performance with the right balance of power and efficiency. Two powertrains are available. The 2.4L turbocharged gas engine produces 265 hp and 310 lbs. ft. of torque, giving the Highlander the authority needed for merging, highway overtakes, and steep rural grades. Its torque delivery is smooth, avoiding the abruptness sometimes associated with modern turbocharging. Toyota’s suspension calibration—confident but not harsh—keeps the vehicle settled even when fully loaded. The hybrid variant prioritizes efficiency with an EPA-estimated 35 combined mpg, making it an appealing option for families covering significant weekly mileage. With available AWD, both powertrains maintain traction and predictability in rain, snow, and gravel conditions common across northern Wisconsin. Visit Marthaler Toyota of Ashland The 2026 Toyota Highlander offers a blend of structural capability, interior versatility, and refined technology that suits nearly every type of family use case in Ashland. At Marthaler Toyota of Ashland, the team is ready to guide drivers through trims, features, and configurations so the Highlander fits each household’s real-world needs with precision.

Driving through Ashland, WI can be a mix of scenic beauty and unpredictable conditions, especially during winter months. Whether you're navigating snowy streets or busy intersections, safety is paramount. Toyota has revolutionized vehicle safety with the innovative Toyota Safety Sense (TSS) suite, a comprehensive package designed to protect drivers and passengers alike. At Marthaler Toyota of Ashland, we’re proud to showcase Toyota Safety Sense across our vehicle lineup. Let's take a closer look at what makes this suite essential for modern driving. What is Toyota Safety Sense? Toyota Safety Sense is an advanced suite of driver-assistance features designed to prevent accidents and enhance overall vehicle safety. Standard on most new Toyota models, TSS combines cutting-edge safety technology Toyota has developed to provide peace of mind on the road. The suite includes critical features such as: - Pre-Collision System with Pedestrian Detection: Warns and applies emergency braking to prevent collisions. - Lane Departure Alert: Alerts you if your vehicle veers out of its lane unintentionally. - Automatic High Beams: Adjusts between high and low beams for better night driving visibility. - Dynamic Radar Cruise Control: Maintains a safe following distance from vehicles ahead. These Toyota TSS features work together seamlessly to reduce the likelihood of accidents and create a safer driving experience for everyone. How Toyota Safety Sense Makes a Difference in Ashland Ashland, WI is known for its picturesque landscapes and varied road conditions, which can present unique challenges for drivers. Toyota Safety Sense rises to the occasion with tools designed to adapt to these diverse environments. - Winter Driving Assistance: The Pre-Collision System with Pedestrian Detection and Lane Departure Alert are particularly useful during icy or snowy conditions when reaction times might be delayed. - Nighttime Safety: With Automatic High Beams, navigating the quiet, dimly lit roads of Ashland becomes much safer. - Long-Distance Travel: Dynamic Radar Cruise Control makes highway trips stress-free, as it automatically adjusts your speed to maintain a safe distance from other vehicles. By combining these features, the Toyota TSS suite provides an extra layer of security for every journey, no matter the season or terrain. The Evolution of Toyota Safety Technology Toyota has always been at the forefront of automotive safety, continuously refining its driver-assistance systems to meet the highest standards. The latest iteration of Toyota Safety Sense includes enhancements such as Road Sign Assist, which recognizes and displays traffic signs, and Lane Tracing Assist, which helps keep your vehicle centered within its lane. These advancements showcase Toyota’s commitment to innovation and safety. At Marthaler Toyota of Ashland, we believe these updates reflect the brand’s dedication to protecting drivers and passengers. Toyota Safety Sense at Marthaler Toyota of Ashland At Marthaler Toyota of Ashland, we’re proud to offer a wide range of vehicles equipped with this state-of-the-art safety suite. Whether you're considering a 2026 RAV4 for its versatility or a Camry for its reliability, Toyota Safety Sense comes standard to enhance your peace of mind. Our knowledgeable team can answer all your questions about Toyota TSS features and demonstrate how they work in real-world scenarios. We’re here to help you choose the perfect Toyota model that meets your needs while keeping your family safe.

The 2026 Toyota 4Runner is here to redefine rugged performance and reliability for every adventure. Known for its durability and off-road prowess, the 4Runner continues to be a top choice for drivers in Ashland, WI, who demand versatility on and off the road. With a refreshed design, advanced features, and legendary capability, this SUV remains a standout in its class. Built for Off-Road Exploration The 2026 Toyota 4Runner keeps its reputation alive as a true off-road powerhouse. With robust body-on-frame construction and available four-wheel drive, it’s designed to tackle the toughest terrains. Whether you’re navigating the backroads of Ashland or exploring the trails of Chequamegon-Nicolet National Forest, the Toyota 4Runner off-road capabilities ensure you can conquer any challenge. Key features like Crawl Control (CRAWL), Multi-Terrain Select, and locking rear differentials enhance its off-road performance, providing peace of mind even on the most unpredictable paths. The high ground clearance and skid plates protect vital components, making it an ideal choice for adventurers who refuse to stay on paved roads. Unmatched 2026 4Runner Features Toyota has equipped the 2026 4Runner with modern technology and comfort, ensuring it’s as refined as it is rugged. The interior caters to both functionality and luxury, with optional SofTex-trimmed seats, an available 14-inch touchscreen with Apple CarPlay and Android Auto compatibility, and advanced safety features through Toyota Safety Sense. For Ashland winters, optional heated front seats and dual-zone automatic climate control keep you comfortable no matter how low the temperature dips. Additionally, the spacious cargo area and fold-flat second-row seats provide ample room for gear, whether you’re heading on a family trip or a solo camping excursion. Toyota 4Runner Review for Ashland Drivers Drivers in Ashland, WI, consistently praise the Toyota 4Runner for its durability, reliability, and versatility. The 2026 model builds on this legacy with thoughtful updates that enhance both performance and comfort. Its towing capacity of up to 6,000 pounds makes it perfect for hauling a small boat to Lake Superior or a trailer for your outdoor gear. Fuel economy improvements and the availability of hybrid powertrains in select trims also make the 2026 Toyota 4Runner a more sustainable choice without sacrificing the rugged capability it’s known for. At Marthaler Toyota of Ashland, we’re excited to showcase how this SUV meets the needs of local drivers with its blend of practicality and adventure-ready features. Visit Marthaler Toyota of Ashland Today to Learn More The 2026 Toyota 4Runner is a testament to Toyota’s commitment to blending rugged capability with modern innovation. Perfect for the diverse landscapes of Ashland, WI, this SUV is ready to accompany you on every journey. Explore the Toyota 4Runner off-road features and more at Marthaler Toyota of Ashland. Visit us today to discover why the 4Runner remains an iconic choice for adventurers everywhere.