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All Marthaler Toyota of Ashland Ashland Toyota Dealer Toyota Dealer Ashland, WI Marthaler Toyota of Ashland Service New Toyota Technology Ashland Toyota Service Toyota SUVs in Ashland, WI 2026 Toyota SUV New Cars For Sale Ashland, WI Toyota Loan in Ashland, WI Toyota SUV Ashland, WI 2026 Toyota Hybrid SUVs Best 2026 Toyota SUV Toyota Finance in Ashland, WI Used SUVS Ashland, WI 2026 Toyota Grand Highlander Best 2026 SUV Toyota Lease in Ashland, WI 2026 Toyota Grand Highlander Hybrid Ashland, WI Used Toyota SUVS Ashland, WI Used Trucks For Sale Ashland, WI Ashland Used Cars 2026 Toyota Family SUVs 2026 Toyota Highlander 2026 Toyota Tundra 2026 Toyota Tundra Ashland, WI Best 2026 Trucks New Toyota Grand Highlander New Toyota Trucks Ashland, WI 2026 Off-Roading SUV 2026 Toyota Grand Highlander Hybrid 2026 Toyota RAV4 Hybrid 2026 Toyota Safety Technology Auto Maintenance Ashland, WI Best 2026 Off-Roading Trucks New Toyota Safety Technology Toyota Grand Highlander Hybrid Ashland, WI Toyota Grand Highlander in Ashland, WI Toyota Maintenance Tips Toyota RAV4 Hybrid Ashland, WI Toyota Warranty 2026 Toyota Camry Ashland, WI 2026 Toyota Compact SUV 2026 Toyota Highlander Ashland, WI 2026 Toyota Hybrid 2026 Toyota Tacoma 3-Row SUV Ashland, WI Best 2026 Family SUVS Best 2026 Small Trucks new Toyota Tundra Ashland, WI Oil Change Ashland, WI Small Trucks Ashland, WI Tire Service Ashland, WI Toyota Accessories Toyota Camry Ashland, WI Toyota Highlander Ashland, WI Toyota Oil Change Toyota RAV4 Ashland, WI Toyota Tacoma Ashland, WI Toyota Oil Change Ashland, WI 2026 Toyota 3-Row SUV 2026 Toyota 4Runner 2026 Toyota Camry 2026 Toyota EVs 2026 Toyota Land Cruiser Trim Levels 2026 Toyota Prius 2026 Toyota Prius Ashland, WI 2026 Toyota Tacoma Ashland, WI 2026 Toyota Tech 2026 Toyota Tundra interior Best 2026 Family Van Cabin Air Filter Certified Preowned Toyota Ashland, WI Compact SUV Ashland, WI EV and Hybrid Vehicles In Ashland, WI How to connect your Toyota to your Apple Car Play How to connect your Toyota to your iPhone New Tires Ashland, WI New Toyota 3-Row SUV New Toyota 3-Row SUV Ashland, WI New Toyota Lease Deals Ashland, WI Tire Shop Ashland, WI Toyota 4Runner Ashland, WI Toyota cabin air filter replacement Toyota EV Ashland, WI Toyota Highlander in Ashland, WI Toyota Safety Technology Toyota Safety Technology Ashland, WI Toyota Tires Ashland, WI Toyota Winterization Ashland, WI Toyota Oil Toyota Tundra Finance Used Truck in Ashland, WI 2026 fuel efficient Toyota 2026 Mini Van 2026 Toyota 4Runner Ashland, WI 2026 Toyota 4Runner Redesign 2026 Toyota Crown 2026 Toyota Land Cruiser 2026 Toyota Land Cruiser Ashland, WI 2026 Toyota Sequoia 2026 Toyota Sequoia Ashland 2026 Toyota Sequoia Interior 2026 Toyota Sequoia Seating 2026 Toyota Sienna 2026 Toyota Tacoma TRD Sport 2026 Toyota Tacoma Trim Levels 2026 Toyota Van 2026 Toyota Warranty Ashland WI Ashland, WI Winter Auto Body Shop Ashland, WI Best 2026 Toyota SUVs for Back-to-School Season fuel-efficient cars Ashland, WI Minivan Ashland, WI Reliable Used Truck in Ashland, WI Toyota Accessories Ashland, WI Toyota AWD Toyota CPO Ashland, WI Toyota CPO Benefits Toyota Genuine Accessories Toyota Genuine Accessories Ashland, WI Toyota Hybrid Ashland, WI Toyota Land Cruiser Ashland, WI Toyota Oil Pressure Ashland, WI Toyota Oil Pressure Check Toyota Parts Ashland, WI Toyota Safety Sense Toyota Sienna Ashland, WI Toyota Tundra Finance Ashland, WI Toyota Tundra Lease Ashland, WI Toyota Tundra Loan Ashland, WI Toyota Tundra Loan VS. Lease Toyota Winterization Tips Used Truck in Ashland 2027 Toyota Land Cruiser Toyota Compact SUVs
A gray Toyota SUV driving on a winding road through a dense forest.

2026 Toyota Compact SUVs: Which One Is Right for You?

When it comes to versatility, efficiency, and style, the 2026 Toyota compact SUVs lineup offers something for everyone. Whether you're navigating city streets or planning a weekend getaway in Ashland, WI, these vehicles are designed to meet your needs. But with options like the Toyota Corolla Cross and Toyota RAV4, how do you choose the right one? Let’s dive into the details to help you make an informed decision. What Makes 2026 Toyota Compact SUVs Stand Out? Toyota has long been a leader in the compact SUV market, and the 2026 lineup continues this tradition with cutting-edge technology, fuel efficiency, and advanced safety features. Toyota Compact SUVs like the Toyota Corolla Cross and Toyota RAV4 offer the perfect balance of size and capability, making them ideal for families, commuters, and adventurers alike. The 2026 Toyota SUVs also come equipped with Toyota Safety Sense™, a suite of driver-assist features that includes pre-collision systems, lane departure alerts, and adaptive cruise control. Whether you're driving through Ashland's snowy winters or enjoying a summer road trip, these features provide peace of mind on every journey. Corolla Cross vs RAV4: A Compact SUV Comparison When comparing the Toyota Corolla Cross vs Toyota RAV4, it’s clear that each model has its unique strengths. The Corolla Cross is perfect for those seeking a smaller footprint without sacrificing interior comfort. Its efficient powertrain and nimble handling make it an excellent choice for city driving or tight parking spaces. On the other hand, the RAV4 offers more cargo space and a slightly more powerful engine, making it better suited for families or those who frequently haul gear. With available all-wheel drive and off-road-ready trims, the RAV4 is also a great option for outdoor enthusiasts exploring Wisconsin's scenic trails. The Toyota Highlander 2026: A Step Beyond Compact While compact SUVs dominate the conversation, it’s worth mentioning the Toyota Highlander 2026 for those who need a bit more space. As a midsize SUV, the Highlander offers three rows of seating and ample cargo capacity, making it ideal for larger families or those who frequently travel with passengers. It’s a great alternative if you find compact options like the Corolla Cross or RAV4 too limiting. The Highlander also features an all-electric variant for 2026, showcasing Toyota's commitment to sustainability. This model combines eco-friendly performance with the practicality and reliability that Toyota is known for. Why Choose a Compact SUV in Wisconsin? Compact SUVs are particularly well-suited for drivers in Wisconsin. Their smaller size makes them easy to maneuver through urban areas like Ashland while still offering enough ground clearance to handle snowy or uneven roads. Additionally, their fuel efficiency helps keep costs down during long commutes or road trips. The 2026 Toyota small SUVs lineup provides a range of options to fit your lifestyle. Whether you prioritize fuel economy, interior space, or advanced technology, there’s a model that meets your needs. Find Your Perfect 2026 Toyota Compact SUV in Ashland, WI At Marthaler Toyota of Ashland, we’re here to help you explore the best 2026 small SUVs that Toyota has to offer. From the versatile Corolla Cross to the adventurous RAV4, our team can guide you through every feature and option to ensure you find the perfect fit.

A silver SUV parked in front of a building with warm lighting, showcasing a stylish urban setting.

The 2026 Toyota Grand Highlander Hybrid: A Spacious and Versatile SUV

A New Standard for Family SUVs The 2026 Toyota Grand Highlander Hybrid is redefining what it means to be a family SUV. Combining Toyota's renowned hybrid technology with a spacious and versatile design, this eco-friendly SUV is perfect for families in Ashland, WI, and beyond. Whether you're tackling daily commutes or planning weekend adventures, the Grand Highlander Hybrid offers the perfect balance of efficiency, comfort, and capability. Hybrid Efficiency Meets Family Versatility Advanced Hybrid Powertrain At the heart of the 2026 Toyota Grand Highlander Hybrid is its advanced hybrid powertrain. Designed to deliver exceptional fuel efficiency without compromising on performance, this system makes the Grand Highlander a standout in the Toyota hybrid family SUV lineup. Whether you're navigating city streets or cruising on the highway, the hybrid system ensures a smooth and powerful driving experience while reducing your carbon footprint. Spacious Interior for Every Journey The Grand Highlander Hybrid isn't just about efficiency; it's also about accommodating your family's needs. With three rows of seating and ample cargo space, this SUV is designed to handle everything from school drop-offs to cross-country road trips. Its thoughtfully designed interior ensures that every passenger enjoys a comfortable ride, making it an ideal choice for families in Ashland, WI. Cutting-Edge Features for Modern Drivers Advanced Technology at Your Fingertips Toyota has equipped the 2026 Grand Highlander Hybrid with a suite of advanced technology features to enhance your driving experience. From an intuitive touchscreen infotainment system to available connected services, staying informed and entertained on the road has never been easier. These features make the Grand Highlander Hybrid not only a practical choice but also a smart one for tech-savvy families. Safety You Can Rely On Safety is a top priority for Toyota, and the 2026 Grand Highlander Hybrid is no exception. Equipped with Toyota Safety Sense™, this SUV includes a range of driver-assistance features such as adaptive cruise control, lane departure alert, and pre-collision braking. These systems work together to provide peace of mind for drivers and passengers alike, ensuring every journey is as safe as it is enjoyable. Ready to experience the 2026 Toyota Grand Highlander Hybrid for yourself? Visit Marthaler Toyota of Ashland in Ashland, WI, to explore this remarkable eco-friendly SUV in person. Our team is here to help you find the perfect vehicle for your family's needs.

A silver SUV parked in front of a building with warm lighting, showcasing a stylish urban setting.

The 2026 Toyota Grand Highlander Hybrid: A Spacious and Versatile SUV

A New Standard for Family SUVs The 2026 Toyota Grand Highlander Hybrid is redefining what it means to be a family SUV. Combining Toyota's renowned hybrid technology with a spacious and versatile design, this eco-friendly SUV is perfect for families in Ashland, WI, and beyond. Whether you're tackling daily commutes or planning weekend adventures, the Grand Highlander Hybrid offers the perfect balance of efficiency, comfort, and capability. Hybrid Efficiency Meets Family Versatility Advanced Hybrid Powertrain At the heart of the 2026 Toyota Grand Highlander Hybrid is its advanced hybrid powertrain. Designed to deliver exceptional fuel efficiency without compromising on performance, this system makes the Grand Highlander a standout in the Toyota hybrid family SUV lineup. Whether you're navigating city streets or cruising on the highway, the hybrid system ensures a smooth and powerful driving experience while reducing your carbon footprint. Spacious Interior for Every Journey The Grand Highlander Hybrid isn't just about efficiency; it's also about accommodating your family's needs. With three rows of seating and ample cargo space, this SUV is designed to handle everything from school drop-offs to cross-country road trips. Its thoughtfully designed interior ensures that every passenger enjoys a comfortable ride, making it an ideal choice for families in Ashland, WI. Cutting-Edge Features for Modern Drivers Advanced Technology at Your Fingertips Toyota has equipped the 2026 Grand Highlander Hybrid with a suite of advanced technology features to enhance your driving experience. From an intuitive touchscreen infotainment system to available connected services, staying informed and entertained on the road has never been easier. These features make the Grand Highlander Hybrid not only a practical choice but also a smart one for tech-savvy families. Safety You Can Rely On Safety is a top priority for Toyota, and the 2026 Grand Highlander Hybrid is no exception. Equipped with Toyota Safety Sense™, this SUV includes a range of driver-assistance features such as adaptive cruise control, lane departure alert, and pre-collision braking. These systems work together to provide peace of mind for drivers and passengers alike, ensuring every journey is as safe as it is enjoyable. Ready to experience the 2026 Toyota Grand Highlander Hybrid for yourself? Visit Marthaler Toyota of Ashland in Ashland, WI, to explore this remarkable eco-friendly SUV in person. Our team is here to help you find the perfect vehicle for your family's needs.

A yellow Toyota Prius driving through an urban setting at night.

2026 Toyota Prius: The Future of Fuel Efficiency for Ashland, WI

The 2026 Toyota Prius is redefining what it means to drive a fuel-efficient car. With its cutting-edge hybrid technology, sleek design, and eco-friendly features, the Prius continues to lead the way in sustainable driving. For drivers in Ashland, WI, the 2026 Toyota Prius offers an exceptional blend of performance, practicality, and innovation. Let's dive into what makes this model a standout choice for anyone seeking an eco-friendly Toyota. Advanced Hybrid Powertrain: A Leap Forward At the heart of the 2026 Toyota Prius is its advanced hybrid power system. Featuring a 2.0-liter 4-cylinder engine paired with an electric motor, the Prius delivers a combined net horsepower of up to 196 in all-wheel-drive models. This powertrain not only ensures smooth and responsive performance but also achieves remarkable fuel efficiency. The Prius MPG figures are particularly impressive: - Up to 57 miles per gallon in combined driving for the LE FWD model. - Even the AWD models deliver up to 54 miles per gallon combined, making it one of the most fuel-efficient cars in WI. Whether you're commuting through Ashland or embarking on a road trip across Wisconsin, the 2026 Toyota Prius ensures you'll spend less time at the pump and more time enjoying the journey. Sleek Design Meets Practicality The 2026 Toyota Prius isn't just about efficiency; it also boasts a modern and aerodynamic design that turns heads. With a low coefficient of drag (Cd) of just 0.27, this eco-friendly Toyota is engineered to glide through the air effortlessly, further enhancing its fuel economy. Inside, the Prius offers a spacious cabin with seating for five and an EPA passenger volume of 91.2 cubic feet. Depending on the trim level, cargo space ranges from 20.3 to 23.8 cubic feet, providing ample room for groceries, gear, or luggage. The Nightshade trim adds a sporty flair with blackout badging and black alloy wheels, while the Limited trim offers luxury touches like heated and ventilated front seats and a fixed glass roof. Cutting-Edge Technology and Safety The 2026 Prius review wouldn't be complete without highlighting its impressive suite of technology and safety features. Every model comes equipped with Toyota Safety Sense 3.0™, which includes: - Pre-Collision System with Pedestrian Detection - Lane Departure Alert with Steering Assist - Full-Speed Range Dynamic Radar Cruise Control - Road Sign Assist For tech enthusiasts, the Prius offers wireless Apple CarPlay® and Android Auto™ compatibility as standard features. Higher trims include a stunning 12.3-inch multimedia display and premium JBL® audio system for an enhanced driving experience. Additionally, connected services like Wi-Fi Connect and Remote Connect ensure you stay connected no matter where your travels take you in Ashland or beyond. Eco-Friendly Features for a Greener Tomorrow As an eco-friendly Toyota, the 2026 Prius goes beyond just fuel efficiency. Its hybrid battery comes with a warranty of up to 10 years or 150,000 miles, ensuring long-term sustainability. The use of lightweight materials and advanced aerodynamics further reduces its environmental impact. For drivers in Ashland, WI who prioritize sustainability without compromising on performance or comfort, the Prius is an ideal choice. The 2026 Toyota Prius is more than just a car; it's a statement about the future of driving. With its exceptional Prius MPG, innovative hybrid technology, and commitment to sustainability, it's no wonder this model continues to set the standard for fuel-efficient cars in WI. Whether you're navigating city streets or exploring the scenic routes around Ashland, this eco-friendly Toyota delivers unmatched efficiency and style. Visit Marthaler Toyota of Ashland today to experience the 2026 Toyota Prius for yourself. Discover why it's the perfect vehicle for drivers who want to make a positive impact on both their wallets and the planet!

A yellow Toyota Prius driving through an urban setting at night.

2026 Toyota Prius: The Future of Fuel Efficiency for Ashland, WI

The 2026 Toyota Prius is redefining what it means to drive a fuel-efficient car. With its cutting-edge hybrid technology, sleek design, and eco-friendly features, the Prius continues to lead the way in sustainable driving. For drivers in Ashland, WI, the 2026 Toyota Prius offers an exceptional blend of performance, practicality, and innovation. Let's dive into what makes this model a standout choice for anyone seeking an eco-friendly Toyota. Advanced Hybrid Powertrain: A Leap Forward At the heart of the 2026 Toyota Prius is its advanced hybrid power system. Featuring a 2.0-liter 4-cylinder engine paired with an electric motor, the Prius delivers a combined net horsepower of up to 196 in all-wheel-drive models. This powertrain not only ensures smooth and responsive performance but also achieves remarkable fuel efficiency. The Prius MPG figures are particularly impressive: - Up to 57 miles per gallon in combined driving for the LE FWD model. - Even the AWD models deliver up to 54 miles per gallon combined, making it one of the most fuel-efficient cars in WI. Whether you're commuting through Ashland or embarking on a road trip across Wisconsin, the 2026 Toyota Prius ensures you'll spend less time at the pump and more time enjoying the journey. Sleek Design Meets Practicality The 2026 Toyota Prius isn't just about efficiency; it also boasts a modern and aerodynamic design that turns heads. With a low coefficient of drag (Cd) of just 0.27, this eco-friendly Toyota is engineered to glide through the air effortlessly, further enhancing its fuel economy. Inside, the Prius offers a spacious cabin with seating for five and an EPA passenger volume of 91.2 cubic feet. Depending on the trim level, cargo space ranges from 20.3 to 23.8 cubic feet, providing ample room for groceries, gear, or luggage. The Nightshade trim adds a sporty flair with blackout badging and black alloy wheels, while the Limited trim offers luxury touches like heated and ventilated front seats and a fixed glass roof. Cutting-Edge Technology and Safety The 2026 Prius review wouldn't be complete without highlighting its impressive suite of technology and safety features. Every model comes equipped with Toyota Safety Sense 3.0™, which includes: - Pre-Collision System with Pedestrian Detection - Lane Departure Alert with Steering Assist - Full-Speed Range Dynamic Radar Cruise Control - Road Sign Assist For tech enthusiasts, the Prius offers wireless Apple CarPlay® and Android Auto™ compatibility as standard features. Higher trims include a stunning 12.3-inch multimedia display and premium JBL® audio system for an enhanced driving experience. Additionally, connected services like Wi-Fi Connect and Remote Connect ensure you stay connected no matter where your travels take you in Ashland or beyond. Eco-Friendly Features for a Greener Tomorrow As an eco-friendly Toyota, the 2026 Prius goes beyond just fuel efficiency. Its hybrid battery comes with a warranty of up to 10 years or 150,000 miles, ensuring long-term sustainability. The use of lightweight materials and advanced aerodynamics further reduces its environmental impact. For drivers in Ashland, WI who prioritize sustainability without compromising on performance or comfort, the Prius is an ideal choice. The 2026 Toyota Prius is more than just a car; it's a statement about the future of driving. With its exceptional Prius MPG, innovative hybrid technology, and commitment to sustainability, it's no wonder this model continues to set the standard for fuel-efficient cars in WI. Whether you're navigating city streets or exploring the scenic routes around Ashland, this eco-friendly Toyota delivers unmatched efficiency and style. Visit Marthaler Toyota of Ashland today to experience the 2026 Toyota Prius for yourself. Discover why it's the perfect vehicle for drivers who want to make a positive impact on both their wallets and the planet!

2025 Toyota Tacoma TRD Pro climbing rocky terrain, rear view

2026 Toyota Tacoma Trim Levels Explained: Which Truck Fits Your Life?

Shopping for a midsize pickup truck gives you excellent choices with the new lineup. If you want a dependable daily driver or an off-road companion, Marthaler Toyota of Ashland has options built for your lifestyle. Contact our team in Ashland, WI, to schedule a test drive and learn how these models elevate your daily travels. What Makes the 2026 Toyota Tacoma Lineup Worth Your Attention The diverse configurations span a wide range of capability and comfort, making this truck one of the most versatile options in the segment. Each choice targets a specific driver requirement. The platform offers both rear-wheel drive and four-wheel drive configurations to match precise driving habits. 2026 Toyota Tacoma SR: The 2026 Toyota Tacoma Starting Point The 2026 Toyota Tacoma SR delivers essential capability with a 2.4L turbocharged four-cylinder engine. The base setup provides an 8.0" touchscreen alongside wireless Apple CarPlay® and Android Auto™ compatibility. Standard Toyota Safety Sense 3.0 provides crucial assistance features like a pre-collision system and lane departure alert. 2026 Toyota Tacoma SR5: A Step Up in the Tacoma Trim Comparison The 2026 Toyota Tacoma SR5 upgrades the engine output to 278 horsepower and introduces 17" alloy wheels. This configuration adds popular comfort updates and available four-wheel drive. It offers a solid balance of everyday utility for local drivers. 2026 Toyota Tacoma TRD Sport: Style Meets the 2026 Toyota Tacoma The 2026 Toyota Tacoma TRD Sport focuses on visual updates and on-road performance with a sport-tuned suspension and 18" wheels. The cabin upgrades the driving experience with an available 14.0" touchscreen. This choice serves drivers who value sharper on-road handling and distinct styling. 2026 Toyota Tacoma TRD Off-Road: Trail Capability The 2026 Toyota Tacoma TRD Off-Road brings standard trail hardware like Bilstein shocks, Multi-Terrain Select, and Crawl Control. An electronic locking rear differential maximizes traction on challenging paths. It remains smooth on paved streets, serving well as a daily vehicle. 2026 Toyota Tacoma TRD Pro: Built for Serious Adventures The 2026 Toyota Tacoma TRD Pro features a high-output hybrid powertrain, FOX internal bypass shocks, and rugged 33" tires. The cabin includes performance front seats and premium materials. It stands out as a top-tier choice for technical trails. 2026 Toyota Tacoma Limited: Luxury Comfort The 2026 Toyota Tacoma Limited emphasizes refinement with a standard 14.0" touchscreen, head-up display, and power running boards. Premium ventilated and heated seating surfaces elevate interior comfort. It provides an upscale alternative for premium highway travel. 2026 Toyota Tacoma Trailhunter: The Overlanding Star The 2026 Toyota Tacoma Trailhunter comes ready for extended travel with Old Man Emu shocks and frame-mounted rock rails. A high-mount air intake and ARB steel rear bumper provide extra protection. Choose the Right Truck at Marthaler Toyota Explore the inventory at Marthaler Toyota of Ashland to find your configuration. Visit our dealership in Ashland, WI, or browse online at our 2026 Toyota Tacoma trucks for sale in Ashland, W I to take your preferred pickup for a spin.

2025 Toyota Tacoma TRD Pro climbing rocky terrain, rear view

2026 Toyota Tacoma Trim Levels Explained: Which Truck Fits Your Life?

Shopping for a midsize pickup truck gives you excellent choices with the new lineup. If you want a dependable daily driver or an off-road companion, Marthaler Toyota of Ashland has options built for your lifestyle. Contact our team in Ashland, WI, to schedule a test drive and learn how these models elevate your daily travels. What Makes the 2026 Toyota Tacoma Lineup Worth Your Attention The diverse configurations span a wide range of capability and comfort, making this truck one of the most versatile options in the segment. Each choice targets a specific driver requirement. The platform offers both rear-wheel drive and four-wheel drive configurations to match precise driving habits. 2026 Toyota Tacoma SR: The 2026 Toyota Tacoma Starting Point The 2026 Toyota Tacoma SR delivers essential capability with a 2.4L turbocharged four-cylinder engine. The base setup provides an 8.0" touchscreen alongside wireless Apple CarPlay® and Android Auto™ compatibility. Standard Toyota Safety Sense 3.0 provides crucial assistance features like a pre-collision system and lane departure alert. 2026 Toyota Tacoma SR5: A Step Up in the Tacoma Trim Comparison The 2026 Toyota Tacoma SR5 upgrades the engine output to 278 horsepower and introduces 17" alloy wheels. This configuration adds popular comfort updates and available four-wheel drive. It offers a solid balance of everyday utility for local drivers. 2026 Toyota Tacoma TRD Sport: Style Meets the 2026 Toyota Tacoma The 2026 Toyota Tacoma TRD Sport focuses on visual updates and on-road performance with a sport-tuned suspension and 18" wheels. The cabin upgrades the driving experience with an available 14.0" touchscreen. This choice serves drivers who value sharper on-road handling and distinct styling. 2026 Toyota Tacoma TRD Off-Road: Trail Capability The 2026 Toyota Tacoma TRD Off-Road brings standard trail hardware like Bilstein shocks, Multi-Terrain Select, and Crawl Control. An electronic locking rear differential maximizes traction on challenging paths. It remains smooth on paved streets, serving well as a daily vehicle. 2026 Toyota Tacoma TRD Pro: Built for Serious Adventures The 2026 Toyota Tacoma TRD Pro features a high-output hybrid powertrain, FOX internal bypass shocks, and rugged 33" tires. The cabin includes performance front seats and premium materials. It stands out as a top-tier choice for technical trails. 2026 Toyota Tacoma Limited: Luxury Comfort The 2026 Toyota Tacoma Limited emphasizes refinement with a standard 14.0" touchscreen, head-up display, and power running boards. Premium ventilated and heated seating surfaces elevate interior comfort. It provides an upscale alternative for premium highway travel. 2026 Toyota Tacoma Trailhunter: The Overlanding Star The 2026 Toyota Tacoma Trailhunter comes ready for extended travel with Old Man Emu shocks and frame-mounted rock rails. A high-mount air intake and ARB steel rear bumper provide extra protection. Choose the Right Truck at Marthaler Toyota Explore the inventory at Marthaler Toyota of Ashland to find your configuration. Visit our dealership in Ashland, WI, or browse online at our 2026 Toyota Tacoma trucks for sale in Ashland, W I to take your preferred pickup for a spin.

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Leasing a 2026 Toyota: Why It Makes Sense for Ashland Drivers

Leasing has become a thoughtful alternative to traditional ownership, particularly for drivers who value modern design, current technology, and flexibility. For those considering a 2026 Toyota in Ashland, WI, leasing offers a way to enjoy the brand’s latest engineering and refinement without the long-term obligations that come with buying outright. Rather than focusing solely on cost, leasing reframes the relationship between driver and vehicle. It emphasizes use, experience, and renewal—an approach that aligns well with Toyota’s steady evolution in safety, efficiency, and design. A More Measured Approach to Cost One of the most immediate advantages of leasing a 2026 Toyota is financial balance. Monthly payments are typically lower than those associated with purchasing, and the initial commitment is often more manageable. This allows drivers to access higher trims or newer models while maintaining predictable expenses. Leasing also removes the uncertainty of depreciation. Instead of tracking resale value years down the line, drivers can simply return the vehicle at the end of the term and move forward. For Ashland drivers who prefer clarity and control, this structure feels refreshingly straightforward. Always in Step with Toyota’s Latest Thinking Toyota’s recent models place a strong emphasis on safety systems, intuitive interfaces, and efficient powertrains. Leasing ensures you’re always driving a vehicle that reflects the brand’s most current ideas—refinements in driver-assistance technology, updated infotainment layouts, and subtle improvements in comfort and efficiency. Models such as the 2026 RAV4 or Highlander demonstrate how Toyota continues to refine familiar forms rather than reinvent them abruptly. Leasing allows drivers to experience these updates as they arrive, staying in step with Toyota’s design and engineering progression. Flexible Terms That Fit Real Life Leasing is inherently adaptable. With 2026 Toyota leasing options available at Marthaler Toyota of Ashland, drivers can choose terms that reflect how they actually drive—shorter leases for those who enjoy frequent change, or longer ones for those who prefer continuity. Mileage options can also be tailored, making leasing suitable for drivers who primarily stay local as well as those who venture beyond Ashland for longer trips. And if a vehicle proves to be the right long-term companion, purchasing it at the end of the lease remains an option. Local Lease Opportunities in Ashland Marthaler Toyota of Ashland offers lease programs designed to make Toyota’s lineup more accessible. Incentives for recent graduates, military members, and returning customers help reduce barriers, while model-specific offers provide additional flexibility. From versatile SUVs to capable trucks, these lease options are structured to support a wide range of needs without overcomplication—an approach that mirrors Toyota’s own philosophy. Explore Toyota Leasing in Ashland, WI Leasing a 2026 Toyota offers a balanced, contemporary way to drive—one that prioritizes flexibility, thoughtful design, and access to the latest technology. For drivers in Ashland, WI, it’s an opportunity to enjoy Toyota’s newest models on terms that feel considered rather than restrictive. Visit Marthaler Toyota of Ashland to explore current lease options and discover which 2026 Toyota best fits the way you drive today—and how you plan to drive next.

auto finance 2 (3)

Leasing a 2026 Toyota: Why It Makes Sense for Ashland Drivers

Leasing has become a thoughtful alternative to traditional ownership, particularly for drivers who value modern design, current technology, and flexibility. For those considering a 2026 Toyota in Ashland, WI, leasing offers a way to enjoy the brand’s latest engineering and refinement without the long-term obligations that come with buying outright. Rather than focusing solely on cost, leasing reframes the relationship between driver and vehicle. It emphasizes use, experience, and renewal—an approach that aligns well with Toyota’s steady evolution in safety, efficiency, and design. A More Measured Approach to Cost One of the most immediate advantages of leasing a 2026 Toyota is financial balance. Monthly payments are typically lower than those associated with purchasing, and the initial commitment is often more manageable. This allows drivers to access higher trims or newer models while maintaining predictable expenses. Leasing also removes the uncertainty of depreciation. Instead of tracking resale value years down the line, drivers can simply return the vehicle at the end of the term and move forward. For Ashland drivers who prefer clarity and control, this structure feels refreshingly straightforward. Always in Step with Toyota’s Latest Thinking Toyota’s recent models place a strong emphasis on safety systems, intuitive interfaces, and efficient powertrains. Leasing ensures you’re always driving a vehicle that reflects the brand’s most current ideas—refinements in driver-assistance technology, updated infotainment layouts, and subtle improvements in comfort and efficiency. Models such as the 2026 RAV4 or Highlander demonstrate how Toyota continues to refine familiar forms rather than reinvent them abruptly. Leasing allows drivers to experience these updates as they arrive, staying in step with Toyota’s design and engineering progression. Flexible Terms That Fit Real Life Leasing is inherently adaptable. With 2026 Toyota leasing options available at Marthaler Toyota of Ashland, drivers can choose terms that reflect how they actually drive—shorter leases for those who enjoy frequent change, or longer ones for those who prefer continuity. Mileage options can also be tailored, making leasing suitable for drivers who primarily stay local as well as those who venture beyond Ashland for longer trips. And if a vehicle proves to be the right long-term companion, purchasing it at the end of the lease remains an option. Local Lease Opportunities in Ashland Marthaler Toyota of Ashland offers lease programs designed to make Toyota’s lineup more accessible. Incentives for recent graduates, military members, and returning customers help reduce barriers, while model-specific offers provide additional flexibility. From versatile SUVs to capable trucks, these lease options are structured to support a wide range of needs without overcomplication—an approach that mirrors Toyota’s own philosophy. Explore Toyota Leasing in Ashland, WI Leasing a 2026 Toyota offers a balanced, contemporary way to drive—one that prioritizes flexibility, thoughtful design, and access to the latest technology. For drivers in Ashland, WI, it’s an opportunity to enjoy Toyota’s newest models on terms that feel considered rather than restrictive. Visit Marthaler Toyota of Ashland to explore current lease options and discover which 2026 Toyota best fits the way you drive today—and how you plan to drive next.

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2026 Toyota Camry: A Precise Balance of Efficiency and Control

The 2026 Toyota Camry has quietly shifted from dependable default to something more deliberate: a midsize sedan engineered around hybrid efficiency yet tuned with a distinctly driver-aware edge. It looks sharper, responds more cleanly, and feels resolved in the way modern Toyotas increasingly do. For drivers in Ashland, WI, where conditions swing from dry summer pavement to winter-scarred surfaces, that blend of economy and composure carries real appeal. Hybrid Performance with Mechanical Clarity Camry’s standard hybrid system delivers up to 232 net combined hp while returning up to an EPA-estimated 51 MPG combined. The powertrain’s character is notably linear—electric assist filling torque gaps so acceleration feels immediate rather than staged. It is brisk without fuss, efficient without feeling compromised. Electronic On-Demand AWD adds rear-axle support when traction deteriorates, particularly useful in Wisconsin winters. The transition is subtle and unobtrusive; you sense stability rather than intervention. The overall effect is a sedan that maintains pace and confidence across varied surfaces without sacrificing its economy advantage. Exterior Form: Taut, Purposeful, Modern The 2026 Camry’s proportions lean lower and wider, with cleaner surfacing that reduces visual mass. Colors such as Dark Cosmos emphasize the body’s sculpted planes, while trims like XSE and XLE interpret the same shape differently—one more athletic, the other more restrained. Nightshade Edition adds contrast through black exterior elements, a gloss-black mesh grille, and satin-black wheels, sharpening the car’s stance without resorting to exaggeration. It feels considered rather than decorative. Interior Architecture: Clean Interfaces, Honest Materials Inside, Camry adopts a horizontal layout that organizes controls and displays logically across the dash. SofTex®-and-fabric seating in Nightshade combines durability with subtle texture, while aluminum sport pedals introduce a modest performance cue. Materials feel chosen for longevity as much as tactility—appropriate for a car expected to cover long distances year after year. The available 12.3-inch digital cluster and head-up display present information clearly and without visual clutter. It’s a cockpit designed for legibility at speed rather than spectacle at rest. Technology and Safety: Integrated Rather Than Intrusive Standard Blind Spot Monitor and available Traffic Jam Assist reinforce everyday usability in mixed traffic. The available JBL® audio system delivers clean, balanced sound, while Qi-compatible wireless charging and distributed USB ports support modern device habits without adding clutter. Toyota’s interface philosophy remains refreshingly straightforward: functions accessible, menus shallow, responses immediate. It supports driving rather than distracting from it. Efficiency with Broader Responsibility Camry’s hybrid architecture reduces fuel consumption and emissions without altering ownership practicality—no charging routines, no infrastructure dependence. It aligns with Toyota’s broader environmental initiatives while remaining entirely conventional to live with. For Ashland drivers covering varied distances and seasons, that pragmatic sustainability matters. Explore the 2026 Toyota Camry at Marthaler Toyota of Ashland The 2026 Toyota Camry demonstrates how efficiency, design clarity, and driver composure can coexist without compromise. Its qualities become most apparent on real roads, across distance and conditions. At Marthaler Toyota of Ashland, the 2026 Toyota Camry trims including XLE, XSE, and Nightshade are available to examine closely and compare in person—revealing a sedan that has evolved into something quietly, convincingly complete.

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2026 Toyota Camry: A Precise Balance of Efficiency and Control

The 2026 Toyota Camry has quietly shifted from dependable default to something more deliberate: a midsize sedan engineered around hybrid efficiency yet tuned with a distinctly driver-aware edge. It looks sharper, responds more cleanly, and feels resolved in the way modern Toyotas increasingly do. For drivers in Ashland, WI, where conditions swing from dry summer pavement to winter-scarred surfaces, that blend of economy and composure carries real appeal. Hybrid Performance with Mechanical Clarity Camry’s standard hybrid system delivers up to 232 net combined hp while returning up to an EPA-estimated 51 MPG combined. The powertrain’s character is notably linear—electric assist filling torque gaps so acceleration feels immediate rather than staged. It is brisk without fuss, efficient without feeling compromised. Electronic On-Demand AWD adds rear-axle support when traction deteriorates, particularly useful in Wisconsin winters. The transition is subtle and unobtrusive; you sense stability rather than intervention. The overall effect is a sedan that maintains pace and confidence across varied surfaces without sacrificing its economy advantage. Exterior Form: Taut, Purposeful, Modern The 2026 Camry’s proportions lean lower and wider, with cleaner surfacing that reduces visual mass. Colors such as Dark Cosmos emphasize the body’s sculpted planes, while trims like XSE and XLE interpret the same shape differently—one more athletic, the other more restrained. Nightshade Edition adds contrast through black exterior elements, a gloss-black mesh grille, and satin-black wheels, sharpening the car’s stance without resorting to exaggeration. It feels considered rather than decorative. Interior Architecture: Clean Interfaces, Honest Materials Inside, Camry adopts a horizontal layout that organizes controls and displays logically across the dash. SofTex®-and-fabric seating in Nightshade combines durability with subtle texture, while aluminum sport pedals introduce a modest performance cue. Materials feel chosen for longevity as much as tactility—appropriate for a car expected to cover long distances year after year. The available 12.3-inch digital cluster and head-up display present information clearly and without visual clutter. It’s a cockpit designed for legibility at speed rather than spectacle at rest. Technology and Safety: Integrated Rather Than Intrusive Standard Blind Spot Monitor and available Traffic Jam Assist reinforce everyday usability in mixed traffic. The available JBL® audio system delivers clean, balanced sound, while Qi-compatible wireless charging and distributed USB ports support modern device habits without adding clutter. Toyota’s interface philosophy remains refreshingly straightforward: functions accessible, menus shallow, responses immediate. It supports driving rather than distracting from it. Efficiency with Broader Responsibility Camry’s hybrid architecture reduces fuel consumption and emissions without altering ownership practicality—no charging routines, no infrastructure dependence. It aligns with Toyota’s broader environmental initiatives while remaining entirely conventional to live with. For Ashland drivers covering varied distances and seasons, that pragmatic sustainability matters. Explore the 2026 Toyota Camry at Marthaler Toyota of Ashland The 2026 Toyota Camry demonstrates how efficiency, design clarity, and driver composure can coexist without compromise. Its qualities become most apparent on real roads, across distance and conditions. At Marthaler Toyota of Ashland, the 2026 Toyota Camry trims including XLE, XSE, and Nightshade are available to examine closely and compare in person—revealing a sedan that has evolved into something quietly, convincingly complete.

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The 2026 Toyota Land Cruiser: Rugged, Rational… and Gloriously Unbothered

The 2026 Toyota Land Cruiser has returned with the sort of squared-shouldered confidence that makes most modern SUVs look faintly apologetic. It doesn’t chase fashion. It doesn’t pretend to be a coupe. It is, quite unapologetically, a Land Cruiser—engineered to cross continents, climb geology, and then idle outside a café in Ashland, WI looking faintly amused by everything else in the parking lot. Hybrid Power That Feels Like Muscle At the core sits Toyota’s i-FORCE MAX hybrid system producing 326 hp and 465 lbs. ft. of torque. That might read like sensible electrified efficiency on paper. In reality, it feels like a diesel-esque shove delivered with electric immediacy—low-rpm torque that simply picks up two-and-a-half tons of SUV and moves it with serene authority. Full-time 4WD with an electronically controlled 2-speed transfer case remains standard, because Land Cruiser assumes you will eventually leave pavement. And when you do, there’s no drama—just traction, gearing, and progress. Off-Road Hardware That Means Business This is where the Land Cruiser remembers its surname. Multi-Terrain Select, Crawl Control, and locking differentials aren’t decorative menu items; they’re mechanical assurances. You point the nose toward rock, sand, mud, or snow, and the vehicle simply sorts itself out with the calm of something engineered for deserts rather than dealership forecourts. Ground clearance is generous, approach angles are honest, and the ladder-frame platform underneath still values durability over weight-saving cleverness. In short: it goes places most luxury SUVs would call roadside assistance from. Cabin: Utility Dressed as Luxury Inside, Toyota has resisted the urge to turn Land Cruiser into a nightclub. The cabin is refined, yes—premium materials, precise switchgear, and an available 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™—but everything still feels wipe-clean practical. There’s space for passengers, space for gear, and the sort of upright visibility that makes threading trails or parking lots equally undramatic. Technology sits logically where you expect it, rather than hidden behind five layers of digital whimsy. It’s luxury for people who actually go places. Design: Purpose Before Posture The exterior is gloriously square, the grille unapologetically vertical, the stance planted and slightly pugilistic. LED lighting adds modern precision without softening the overall honesty of the shape. It looks exactly like what it is: a global expedition vehicle that has wandered into Wisconsin by accident and decided to stay. Experience the 2026 Land Cruiser at Marthaler Toyota of Ashland The 2026 Toyota Land Cruiser remains one of the rare SUVs that can credibly claim both luxury and legitimacy. It is comfortable, capable, and engineered with a seriousness most competitors abandoned years ago. At Marthaler Toyota of Ashland in Ashland, WI, the 2026 Toyota Land Cruiser can be explored up close—its stance, materials, and mechanical intent far clearer in person than in any brochure. Some vehicles promise adventure. This one assumes you’re already on it.

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