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Buying a new vehicle is a significant investment. Knowing what protects that investment matters just as much as choosing the right model. If you are exploring a new vehicle at Marthaler Toyota of Ashland in Ashland, WI, understanding your 2026 Toyota warranty coverage is a smart place to start. Here is a straightforward breakdown of what comes with your vehicle and why it counts. What Does 2026 Toyota Warranty Coverage Include? Every new Toyota comes backed by a comprehensive warranty package designed to give you confidence on the road. The 2026 Toyota warranty coverage includes a Basic Coverage warranty, a Powertrain warranty, and a Rust-Through warranty. Each covers different components for different lengths of time. The Basic Coverage warranty protects most vehicle components against defects in materials or workmanship for 36 months or 36,000 miles. The Powertrain warranty covers your engine, transmission, and other critical drivetrain components for 60 months or 60,000 miles. The Rust-Through warranty protects against corrosion perforation on body sheet metal panels for 60 months with unlimited miles. Together, these layers of protection mean you are covered on local commutes and longer trips. ToyotaCare: A Built-In Bonus for New Owners One standout Toyota OEM warranty benefit is ToyotaCare. Every new Toyota comes with this no-cost maintenance plan covering normal factory-scheduled service for two years or 25,000 miles. It also includes 24-hour Roadside Assistance for two years with unlimited miles. This assistance is a lifesaver if you encounter a flat tire, a dead battery, or another unexpected roadside issue. ToyotaCare is a practical tool that helps you stay on top of routine maintenance without out-of-pocket expenses in the early years of ownership. Services like oil changes, tire rotations, and multi-point inspections keep your vehicle running well. Why Toyota OEM Warranty Protection Matters Choosing a new Toyota means you receive Toyota OEM warranty protection, which differs from third-party coverage options. OEM stands for original equipment manufacturer. This means the warranty comes directly from Toyota and is honored at Toyota dealerships across the country. That is an important distinction for drivers who want consistent, reliable service anywhere they travel. The new Toyota warranty benefits extend beyond simple repairs. When you bring your vehicle in for warranty work, certified technicians use genuine Toyota parts built to the exact standards as the original components. That consistency helps maintain performance and reliability over time. How 2026 Toyota Warranty Coverage Supports Long-Term Value One overlooked Toyota warranty benefit is its impact on your vehicle's long-term value. A well-documented service and warranty history makes a difference when it comes time to sell or trade in your Toyota. Buyers and dealers recognize the added reliability of a vehicle maintained under factory warranty terms. For drivers in Ashland, WI, knowing your vehicle is protected by comprehensive 2026 Toyota warranty coverage means fewer unexpected repair bills during those first years of ownership. That peace of mind makes choosing a new Toyota a practical and confident decision. Explore Your 2026 Toyota Warranty Options Understanding your 2026 Toyota warranty coverage before you buy puts you in a better position to make an informed decision. The warranty package that comes with your new Toyota is built to support you through years of driving. Visit Marthaler Toyota of Ashland in Ashland, WI, to view our current inventory and learn more about the standard coverage protecting every new Toyota.

The 2026 Toyota 4Runner redesign stands as one of the most anticipated updates in the SUV segment. For trail enthusiasts who need a capable, dependable vehicle for the long haul, the new 4Runner brings meaningful updates to local drivers at your Ashland, WI dealership. From updated powertrain choices to a more refined interior, this generation marks a significant step forward for one of Toyota's most beloved nameplates. Contact us today to check availability and schedule a test drive. What Changed With the 2026 Toyota 4Runner Redesign The 2026 Toyota 4Runner redesign represents a thorough rethinking of modern off-road capability. Toyota improved ride comfort without sacrificing the rugged frame that drivers value. The exterior design takes on a bolder, more structured stance, with sharper lines and an aggressive front fascia that signals serious intent before leaving the pavement. Inside, the cabin receives a noticeable upgrade in materials, layout, and technology. Soft-touch surfaces, improved storage solutions, and a driver-focused cockpit make the 2026 4Runner feel premium while keeping things practical. New 2026 Toyota 4Runner Features 2026: Technology and Interior Upgrades The updated infotainment system anchors the new interior features. An available 14" touchscreen display takes center stage on the dashboard, offering intuitive controls, wireless Apple CarPlay® and Android Auto® connectivity, and swift responsiveness. The digital gauge cluster gives drivers easy access to key vehicle data, navigation, and off-road metrics in one clear view. Toyota Safety Sense 3.0 comes standard across all trims, bringing features like a pre-collision system, lane departure alert, and automatic high beams. Local drivers who navigate a mix of city roads and remote trails gain a genuine advantage from this extra layer of safety technology. Toyota Off-Road SUV Updates That Matter Most The engineering updates on the 2026 Toyota 4Runner go well beyond appearance. The suspension system features a new multi-link rear setup to better absorb rough terrain while maintaining composure on the highway. Multi-Terrain Select and CRAWL Control remain part of the off-road toolkit, giving drivers precise control when conditions get technical. Higher trims bring dedicated off-road hardware, including upgraded dampers, locking differentials, and all-terrain tires. An available Stabilizer Disconnect Mechanism increases suspension articulation at the push of a button. These updates make the new 4Runner a more capable machine straight from the factory. 2026 Toyota 4Runner Hybrid: A New Way to Go Off the Grid The i-FORCE MAX hybrid option introduces a potent powertrain to the lineup. Pairing a 2.4 L turbocharged engine with an electric motor, the hybrid system delivers 326 horsepower and 465 lb-ft of torque. This low-end torque improves crawling ability on steep grades and provides more controlled descents. The hybrid system also brings improved efficiency for everyday driving, making it an excellent choice for a daily driver between trail runs. It provides enhanced performance and better fuel economy simultaneously. Trim Levels and Who the 2026 Toyota 4Runner Redesign Is Built For The 2026 lineup offers nine distinct trim levels to match different priorities. Entry-level trims give buyers a capable and well-equipped starting point, while the Limited and Platinum grades layer on luxury touches like premium audio and advanced driver-assistance features. The TRD Pro and the new Trailhunter trims remain the top choices for serious overlanding enthusiasts who want purpose-built capability right from the showroom floor. Every 4Runner in the lineup utilizes the TNGA-F body-on-frame global platform, securing the legendary durability and long-term reliability that Toyota delivers. Come See the 2026 Toyota 4Runner Redesign in Ashland, WI Experience what all the excitement is about firsthand by visiting your local Ashland, WI dealership today. Drivers have access to the full 4Runner lineup, including the standard i-FORCE turbocharged models and the high-performance i-FORCE MAX hybrid trims. Stop in to explore the rugged new options, speak with our team, and take a test drive.

The 2026 Toyota Prius is redefining what it means to drive a fuel-efficient car. With its cutting-edge hybrid technology, sleek design, and eco-friendly features, the Prius continues to lead the way in sustainable driving. For drivers in Ashland, WI, the 2026 Toyota Prius offers an exceptional blend of performance, practicality, and innovation. Let's dive into what makes this model a standout choice for anyone seeking an eco-friendly Toyota. Advanced Hybrid Powertrain: A Leap Forward At the heart of the 2026 Toyota Prius is its advanced hybrid power system. Featuring a 2.0-liter 4-cylinder engine paired with an electric motor, the Prius delivers a combined net horsepower of up to 196 in all-wheel-drive models. This powertrain not only ensures smooth and responsive performance but also achieves remarkable fuel efficiency. The Prius MPG figures are particularly impressive: - Up to 57 miles per gallon in combined driving for the LE FWD model. - Even the AWD models deliver up to 54 miles per gallon combined, making it one of the most fuel-efficient cars in WI. Whether you're commuting through Ashland or embarking on a road trip across Wisconsin, the 2026 Toyota Prius ensures you'll spend less time at the pump and more time enjoying the journey. Sleek Design Meets Practicality The 2026 Toyota Prius isn't just about efficiency; it also boasts a modern and aerodynamic design that turns heads. With a low coefficient of drag (Cd) of just 0.27, this eco-friendly Toyota is engineered to glide through the air effortlessly, further enhancing its fuel economy. Inside, the Prius offers a spacious cabin with seating for five and an EPA passenger volume of 91.2 cubic feet. Depending on the trim level, cargo space ranges from 20.3 to 23.8 cubic feet, providing ample room for groceries, gear, or luggage. The Nightshade trim adds a sporty flair with blackout badging and black alloy wheels, while the Limited trim offers luxury touches like heated and ventilated front seats and a fixed glass roof. Cutting-Edge Technology and Safety The 2026 Prius review wouldn't be complete without highlighting its impressive suite of technology and safety features. Every model comes equipped with Toyota Safety Sense 3.0™, which includes: - Pre-Collision System with Pedestrian Detection - Lane Departure Alert with Steering Assist - Full-Speed Range Dynamic Radar Cruise Control - Road Sign Assist For tech enthusiasts, the Prius offers wireless Apple CarPlay® and Android Auto™ compatibility as standard features. Higher trims include a stunning 12.3-inch multimedia display and premium JBL® audio system for an enhanced driving experience. Additionally, connected services like Wi-Fi Connect and Remote Connect ensure you stay connected no matter where your travels take you in Ashland or beyond. Eco-Friendly Features for a Greener Tomorrow As an eco-friendly Toyota, the 2026 Prius goes beyond just fuel efficiency. Its hybrid battery comes with a warranty of up to 10 years or 150,000 miles, ensuring long-term sustainability. The use of lightweight materials and advanced aerodynamics further reduces its environmental impact. For drivers in Ashland, WI who prioritize sustainability without compromising on performance or comfort, the Prius is an ideal choice. The 2026 Toyota Prius is more than just a car; it's a statement about the future of driving. With its exceptional Prius MPG, innovative hybrid technology, and commitment to sustainability, it's no wonder this model continues to set the standard for fuel-efficient cars in WI. Whether you're navigating city streets or exploring the scenic routes around Ashland, this eco-friendly Toyota delivers unmatched efficiency and style. Visit Marthaler Toyota of Ashland today to experience the 2026 Toyota Prius for yourself. Discover why it's the perfect vehicle for drivers who want to make a positive impact on both their wallets and the planet!

Driving through Ashland, WI can be a mix of scenic beauty and unpredictable conditions, especially during winter months. Whether you're navigating snowy streets or busy intersections, safety is paramount. Toyota has revolutionized vehicle safety with the innovative Toyota Safety Sense (TSS) suite, a comprehensive package designed to protect drivers and passengers alike. At Marthaler Toyota of Ashland, we’re proud to showcase Toyota Safety Sense across our vehicle lineup. Let's take a closer look at what makes this suite essential for modern driving. What is Toyota Safety Sense? Toyota Safety Sense is an advanced suite of driver-assistance features designed to prevent accidents and enhance overall vehicle safety. Standard on most new Toyota models, TSS combines cutting-edge safety technology Toyota has developed to provide peace of mind on the road. The suite includes critical features such as: - Pre-Collision System with Pedestrian Detection: Warns and applies emergency braking to prevent collisions. - Lane Departure Alert: Alerts you if your vehicle veers out of its lane unintentionally. - Automatic High Beams: Adjusts between high and low beams for better night driving visibility. - Dynamic Radar Cruise Control: Maintains a safe following distance from vehicles ahead. These Toyota TSS features work together seamlessly to reduce the likelihood of accidents and create a safer driving experience for everyone. How Toyota Safety Sense Makes a Difference in Ashland Ashland, WI is known for its picturesque landscapes and varied road conditions, which can present unique challenges for drivers. Toyota Safety Sense rises to the occasion with tools designed to adapt to these diverse environments. - Winter Driving Assistance: The Pre-Collision System with Pedestrian Detection and Lane Departure Alert are particularly useful during icy or snowy conditions when reaction times might be delayed. - Nighttime Safety: With Automatic High Beams, navigating the quiet, dimly lit roads of Ashland becomes much safer. - Long-Distance Travel: Dynamic Radar Cruise Control makes highway trips stress-free, as it automatically adjusts your speed to maintain a safe distance from other vehicles. By combining these features, the Toyota TSS suite provides an extra layer of security for every journey, no matter the season or terrain. The Evolution of Toyota Safety Technology Toyota has always been at the forefront of automotive safety, continuously refining its driver-assistance systems to meet the highest standards. The latest iteration of Toyota Safety Sense includes enhancements such as Road Sign Assist, which recognizes and displays traffic signs, and Lane Tracing Assist, which helps keep your vehicle centered within its lane. These advancements showcase Toyota’s commitment to innovation and safety. At Marthaler Toyota of Ashland, we believe these updates reflect the brand’s dedication to protecting drivers and passengers. Toyota Safety Sense at Marthaler Toyota of Ashland At Marthaler Toyota of Ashland, we’re proud to offer a wide range of vehicles equipped with this state-of-the-art safety suite. Whether you're considering a 2026 RAV4 for its versatility or a Camry for its reliability, Toyota Safety Sense comes standard to enhance your peace of mind. Our knowledgeable team can answer all your questions about Toyota TSS features and demonstrate how they work in real-world scenarios. We’re here to help you choose the perfect Toyota model that meets your needs while keeping your family safe.