Marthaler Toyota of Ashland

Feb 6, 2026

The 2026 Toyota Land Cruiser has returned with the sort of squared-shouldered confidence that makes most modern SUVs look faintly apologetic. It doesn’t chase fashion. It doesn’t pretend to be a coupe. It is, quite unapologetically, a Land Cruiser—engineered to cross continents, climb geology, and then idle outside a café in Ashland, WI looking faintly amused by everything else in the parking lot. 

Hybrid Power That Feels Like Muscle 

At the core sits Toyota’s i-FORCE MAX hybrid system producing 326 hp and 465 lbs. ft. of torque. That might read like sensible electrified efficiency on paper. In reality, it feels like a diesel-esque shove delivered with electric immediacy—low-rpm torque that simply picks up two-and-a-half tons of SUV and moves it with serene authority. 

Full-time 4WD with an electronically controlled 2-speed transfer case remains standard, because Land Cruiser assumes you will eventually leave pavement. And when you do, there’s no drama—just traction, gearing, and progress. 

Off-Road Hardware That Means Business 

This is where the Land Cruiser remembers its surname. Multi-Terrain Select, Crawl Control, and locking differentials aren’t decorative menu items; they’re mechanical assurances. You point the nose toward rock, sand, mud, or snow, and the vehicle simply sorts itself out with the calm of something engineered for deserts rather than dealership forecourts. 

Ground clearance is generous, approach angles are honest, and the ladder-frame platform underneath still values durability over weight-saving cleverness. In short: it goes places most luxury SUVs would call roadside assistance from. 

Cabin: Utility Dressed as Luxury 

Inside, Toyota has resisted the urge to turn Land Cruiser into a nightclub. The cabin is refined, yes—premium materials, precise switchgear, and an available 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™—but everything still feels wipe-clean practical. 

There’s space for passengers, space for gear, and the sort of upright visibility that makes threading trails or parking lots equally undramatic. Technology sits logically where you expect it, rather than hidden behind five layers of digital whimsy. It’s luxury for people who actually go places. 

Design: Purpose Before Posture 

The exterior is gloriously square, the grille unapologetically vertical, the stance planted and slightly pugilistic. LED lighting adds modern precision without softening the overall honesty of the shape. It looks exactly like what it is: a global expedition vehicle that has wandered into Wisconsin by accident and decided to stay. 

Experience the 2026 Land Cruiser at Marthaler Toyota of Ashland 

The 2026 Toyota Land Cruiser remains one of the rare SUVs that can credibly claim both luxury and legitimacy. It is comfortable, capable, and engineered with a seriousness most competitors abandoned years ago. 

At Marthaler Toyota of Ashland in Ashland, WI, the 2026 Toyota Land Cruiser can be explored up close—its stance, materials, and mechanical intent far clearer in person than in any brochure. Some vehicles promise adventure. This one assumes you’re already on it.