Marthaler Toyota of Ashland

The 2026 Toyota Highlander builds on an already solid engineering pedigree, delivering a family SUV that feels purpose-designed for real daily use rather than imagined scenarios on a drawing board. It blends structural integrity, interior versatility, and advanced driver-assistance technology in a way that suits Ashland’s mixture of rural roads, winter weather, and busy family schedules.  

At Marthaler Toyota of Ashland, the focus remains on helping families understand the engineering choices that make this Highlander such a dependable long-term companion. 

Spacious Interior and Everyday Comfort 

The 2026 Highlander demonstrates how thoughtful packaging transforms a midsize SUV into a genuinely usable family tool. With seating for up to 8, the cabin layout prioritizes workable space rather than simply quoting numbers on a spec sheet. Legroom across all rows is shaped by intelligent floor height, seat geometry, and roofline design, giving adults and children space to settle without compromise. 

Cargo solutions are equally well resolved. The rear seats fold into a flat load floor in several configurations, supporting everything from school drop-offs to long-distance travel. Across trims, the layout offers over 136 cu. ft. of passenger volume, creating a cabin that feels bright, airy, and inherently practical. 

Comfort technology is integrated in a way that avoids distraction. An available 12.3-inch digital gauge cluster places navigation directions, vehicle data, and safety alerts directly in the driver’s line of sight, reducing cognitive load. The optional panoramic moonroof introduces natural light and expands cabin ambience, with a power tilt/slide function and retractable sunshade for fine-tuned control. 

Advanced Safety and Connected Technology 

Family SUVs must do far more than transport passengers; they must actively support the driver’s situational awareness. Toyota Safety Sense™ 3.0 reflects that philosophy with improved hazard detection, lane-support behaviors, and adaptive cruise responses that feel less binary and more intuitive. In Ashland’s winter climate—snowpack, ice patches, and varying visibility—these refinements matter. 

Inside, Toyota’s latest multimedia architecture provides a seamless technology layer. The available 12.3-inch Toyota Audio Multimedia touchscreen delivers rapid response, wireless Apple CarPlay®, wireless Android Auto™, and an upgraded JBL® audio system that keeps long journeys comfortable for every occupant. Additional rear entertainment options turn the Highlander into a genuinely family-centric environment on extended trips. 

Performance That Excels in Real-World Driving 

The engineering focus of the 2026 Highlander is straightforward: reliable, predictable performance with the right balance of power and efficiency. Two powertrains are available. 

The 2.4L turbocharged gas engine produces 265 hp and 310 lbs. ft. of torque, giving the Highlander the authority needed for merging, highway overtakes, and steep rural grades. Its torque delivery is smooth, avoiding the abruptness sometimes associated with modern turbocharging. Toyota’s suspension calibration—confident but not harsh—keeps the vehicle settled even when fully loaded. 

The hybrid variant prioritizes efficiency with an EPA-estimated 35 combined mpg, making it an appealing option for families covering significant weekly mileage. With available AWD, both powertrains maintain traction and predictability in rain, snow, and gravel conditions common across northern Wisconsin. 

Visit Marthaler Toyota of Ashland 

The 2026 Toyota Highlander offers a blend of structural capability, interior versatility, and refined technology that suits nearly every type of family use case in Ashland. At Marthaler Toyota of Ashland, the team is ready to guide drivers through trims, features, and configurations so the Highlander fits each household’s real-world needs with precision. 

A Toyota oil change is one of the simplest yet most vital aspects of car maintenance. Whether you own a RAV4, Camry, or Tundra, clean oil ensures that your Toyota’s engine operates efficiently, prolonging its lifespan and preventing costly repairs. Regularly scheduled oil changes help maintain the right level of lubrication, reducing wear and tear on internal components.

Neglecting your oil change schedule Toyota can lead to sludge buildup, overheating, and even engine failure. For drivers in Ashland, WI, staying on top of your oil change intervals is particularly important due to the region’s fluctuating temperatures, which can put additional strain on your vehicle’s engine.

How to Determine the Right Oil Change Schedule for Your Toyota

Toyota vehicles are engineered for reliability, but even the toughest engines need regular care. Your Toyota maintenance schedule will vary based on factors such as vehicle model, age, and driving conditions. Generally, Toyota recommends oil changes every 5,000 to 10,000 miles, depending on whether you use conventional or synthetic oil.

For personalized recommendations, consult your owner’s manual or speak to the experts at Toyota oil change service Ashland. They can help you set a maintenance routine tailored to your driving habits, ensuring optimal engine health in all seasons.

Top Oil Change Tips for Ashland, WI Drivers

Living in Ashland, WI, means dealing with cold winters and warm summers, which can impact engine performance. Here are some practical oil change tips Ashland WI residents should keep in mind:

– Use the correct oil type: Following Toyota’s specifications ensures better performance and fuel efficiency.

– Monitor oil levels: Regularly check your dipstick to ensure your engine has enough oil between service appointments.

– Don’t delay service: Ignoring overdue oil changes can lead to long-term engine damage.

Whether you need guidance on selecting the right oil or understanding your Gorman McCracken Toyota oil change options, our service center is here to help.

Benefits of Professional Toyota Oil Change Services

Choosing professional services for your Toyota oil change offers several advantages. At Marthaler Toyota of Ashland, our certified technicians use genuine Toyota oil and filters to protect your vehicle’s engine. We also inspect other critical components during each visit, ensuring your car is in peak condition.

Routine oil changes at a trusted dealership enhance your engine health Toyota, ensure warranty compliance, and give you peace of mind. Plus, our team is committed to delivering exceptional customer service for every driver in Ashland, WI. Schedule your oil change with Marthaler Toyota of Ashland today!

Driving through Ashland, WI can be a mix of scenic beauty and unpredictable conditions, especially during winter months. Whether you’re navigating snowy streets or busy intersections, safety is paramount. Toyota has revolutionized vehicle safety with the innovative Toyota Safety Sense (TSS) suite, a comprehensive package designed to protect drivers and passengers alike.

At Marthaler Toyota of Ashland, we’re proud to showcase Toyota Safety Sense across our vehicle lineup. Let’s take a closer look at what makes this suite essential for modern driving.

What is Toyota Safety Sense?

Toyota Safety Sense is an advanced suite of driver-assistance features designed to prevent accidents and enhance overall vehicle safety. Standard on most new Toyota models, TSS combines cutting-edge safety technology Toyota has developed to provide peace of mind on the road.

The suite includes critical features such as:

– Pre-Collision System with Pedestrian Detection: Warns and applies emergency braking to prevent collisions.

– Lane Departure Alert: Alerts you if your vehicle veers out of its lane unintentionally.

– Automatic High Beams: Adjusts between high and low beams for better night driving visibility.

– Dynamic Radar Cruise Control: Maintains a safe following distance from vehicles ahead.

These Toyota TSS features work together seamlessly to reduce the likelihood of accidents and create a safer driving experience for everyone.

How Toyota Safety Sense Makes a Difference in Ashland

Ashland, WI is known for its picturesque landscapes and varied road conditions, which can present unique challenges for drivers. Toyota Safety Sense rises to the occasion with tools designed to adapt to these diverse environments.

– Winter Driving Assistance: The Pre-Collision System with Pedestrian Detection and Lane Departure Alert are particularly useful during icy or snowy conditions when reaction times might be delayed.

– Nighttime Safety: With Automatic High Beams, navigating the quiet, dimly lit roads of Ashland becomes much safer.

– Long-Distance Travel: Dynamic Radar Cruise Control makes highway trips stress-free, as it automatically adjusts your speed to maintain a safe distance from other vehicles.

By combining these features, the Toyota TSS suite provides an extra layer of security for every journey, no matter the season or terrain.

The Evolution of Toyota Safety Technology

Toyota has always been at the forefront of automotive safety, continuously refining its driver-assistance systems to meet the highest standards. The latest iteration of Toyota Safety Sense includes enhancements such as Road Sign Assist, which recognizes and displays traffic signs, and Lane Tracing Assist, which helps keep your vehicle centered within its lane.

These advancements showcase Toyota’s commitment to innovation and safety. At Marthaler Toyota of Ashland, we believe these updates reflect the brand’s dedication to protecting drivers and passengers.

Toyota Safety Sense at Marthaler Toyota of Ashland

At Marthaler Toyota of Ashland, we’re proud to offer a wide range of vehicles equipped with this state-of-the-art safety suite. Whether you’re considering a 2026 RAV4 for its versatility or a Camry for its reliability, Toyota Safety Sense comes standard to enhance your peace of mind.

Our knowledgeable team can answer all your questions about Toyota TSS features and demonstrate how they work in real-world scenarios. We’re here to help you choose the perfect Toyota model that meets your needs while keeping your family safe.

The 2026 Toyota Sienna stands out as the ultimate family minivan, perfectly tailored to meet the needs of busy families in Ashland, WI. With its sleek design, innovative Toyota Sienna family features, and cutting-edge 2026 Sienna safety tech, this minivan redefines what it means to travel comfortably and securely. Whether you’re navigating local roads or embarking on long trips, the 2026 Toyota Sienna is designed to make every journey memorable.

Exceptional Toyota Sienna Family Features

The 2026 Toyota Sienna is a powerhouse of convenience and comfort, offering an array of family-friendly features that elevate the driving experience. From its spacious interior with seating for up to eight passengers to its versatile storage solutions, the Sienna is built with family life in mind. The available hands-free power sliding doors and liftgate make loading and unloading effortless, while the optional second-row captain’s chairs provide first-class comfort for passengers.

Additionally, the 2026 Toyota Sienna comes equipped with an advanced infotainment system featuring a touchscreen display, smartphone integration, and multiple USB ports to keep everyone connected and entertained. These thoughtful amenities make the Sienna a top choice in any minivan comparison in Ashland.

Cutting-Edge 2026 Sienna Safety Tech

Safety is a cornerstone of the 2026 Toyota Sienna, thanks to the Toyota Safety Sense suite of advanced safety technologies. This comprehensive package includes features like Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, and Dynamic Radar Cruise Control. For added peace of mind, the Sienna also offers Blind Spot Monitor with Rear Cross-Traffic Alert and an available Bird’s Eye View Camera for increased visibility.

Families in Ashland, WI, can trust the 2026 Sienna to prioritize their safety on every drive. Whether it’s a quick trip to the store or a weekend getaway, the Sienna’s advanced safety tech ensures confidence behind the wheel.

Why Choose the 2026 Toyota Sienna at Marthaler Toyota of Ashland?

Marthaler Toyota of Ashland is proud to offer the 2026 Toyota Sienna to our valued customers. Our dealership understands the unique needs of families in Ashland, WI, and we’re committed to helping you find the perfect vehicle to fit your lifestyle. The Sienna’s combination of practicality, modern technology, and reliability makes it an exceptional choice for families seeking a dependable minivan.

From exploring Toyota Sienna family features to experiencing the latest 2026 Toyota Sienna safety tech firsthand, Marthaler Toyota of Ashland is here to guide you every step of the way.

The 2026 Toyota 4Runner is here to redefine rugged performance and reliability for every adventure. Known for its durability and off-road prowess, the 4Runner continues to be a top choice for drivers in Ashland, WI, who demand versatility on and off the road. With a refreshed design, advanced features, and legendary capability, this SUV remains a standout in its class.

Built for Off-Road Exploration

The 2026 Toyota 4Runner keeps its reputation alive as a true off-road powerhouse. With robust body-on-frame construction and available four-wheel drive, it’s designed to tackle the toughest terrains. Whether you’re navigating the backroads of Ashland or exploring the trails of Chequamegon-Nicolet National Forest, the Toyota 4Runner off-road capabilities ensure you can conquer any challenge.

Key features like Crawl Control (CRAWL), Multi-Terrain Select, and locking rear differentials enhance its off-road performance, providing peace of mind even on the most unpredictable paths. The high ground clearance and skid plates protect vital components, making it an ideal choice for adventurers who refuse to stay on paved roads.

Unmatched 2026 4Runner Features

Toyota has equipped the 2026 4Runner with modern technology and comfort, ensuring it’s as refined as it is rugged. The interior caters to both functionality and luxury, with optional SofTex-trimmed seats, an available 14-inch touchscreen with Apple CarPlay and Android Auto compatibility, and advanced safety features through Toyota Safety Sense.

For Ashland winters, optional heated front seats and dual-zone automatic climate control keep you comfortable no matter how low the temperature dips. Additionally, the spacious cargo area and fold-flat second-row seats provide ample room for gear, whether you’re heading on a family trip or a solo camping excursion.

Toyota 4Runner Review for Ashland Drivers

Drivers in Ashland, WI, consistently praise the Toyota 4Runner for its durability, reliability, and versatility. The 2026 model builds on this legacy with thoughtful updates that enhance both performance and comfort. Its towing capacity of up to 6,000 pounds makes it perfect for hauling a small boat to Lake Superior or a trailer for your outdoor gear.

Fuel economy improvements and the availability of hybrid powertrains in select trims also make the 2026 Toyota 4Runner a more sustainable choice without sacrificing the rugged capability it’s known for. At Marthaler Toyota of Ashland, we’re excited to showcase how this SUV meets the needs of local drivers with its blend of practicality and adventure-ready features.

Visit Marthaler Toyota of Ashland Today to Learn More

The 2026 Toyota 4Runner is a testament to Toyota’s commitment to blending rugged capability with modern innovation. Perfect for the diverse landscapes of Ashland, WI, this SUV is ready to accompany you on every journey. Explore the Toyota 4Runner off-road features and more at Marthaler Toyota of Ashland. Visit us today to discover why the 4Runner remains an iconic choice for adventurers everywhere.

The Convenience of 2026 Toyota Technology

The 2026 Toyota lineup is packed with innovative features designed to elevate your driving experience. One standout highlight is Toyota Apple Car Play, which seamlessly integrates your iPhone with your vehicle’s multimedia system. Whether you’re navigating the streets of Ashland, WI, or embarking on a road trip, this feature makes it easier to stay connected while keeping your focus on the road.

With 2026 Toyota technology, connecting your iPhone to your Toyota has never been more straightforward. From accessing your favorite apps to enjoying hands-free communication, Apple Car Play ensures a safer and more enjoyable drive.

What You Need to Know About Toyota Apple Car Play

Toyota Apple Car Play is compatible with most iPhones running iOS 7.1 or later, making it accessible to a wide range of users. Once connected, you can use your car’s touchscreen, steering wheel controls, or voice commands to interact with your phone. This feature supports apps like Apple Maps, Spotify, and Messages, so you can navigate, stream music, or send texts effortlessly.

For drivers in Ashland, WI, who prioritize both safety and convenience, this integration is a game-changer. It minimizes distractions by providing a hands-free way to manage your iPhone’s essential functions. Plus, Toyota’s commitment to user-friendly design means that setting up Apple Car Play is a breeze.

How to Connect Your iPhone to Your Toyota

Connecting your iPhone to your Toyota is as simple as following these steps:

1. Plug your iPhone into your Toyota’s USB port using a Lightning cable.
2. If prompted, enable Apple Car Play on your vehicle’s touchscreen.
3. Approve the connection on your iPhone by selecting “Allow.”
4. Your Toyota’s multimedia screen will now display the Apple Car Play interface, giving you access to apps and features.

For added convenience, some 2026 Toyota models also support wireless Apple Car Play. This means you can connect your iPhone without needing a cable, streamlining your setup process even further.

Benefits of 2026 Toyota Technology and Apple Car Play

The 2026 Toyota technology suite, including Apple Car Play, enhances your driving experience by combining connectivity and safety. With features like voice control through Siri, you can keep your hands on the wheel while adjusting your music or responding to messages.

Moreover, Toyota’s advanced multimedia systems ensure a smooth and intuitive interface. Whether you’re a tech-savvy driver or new to in-car technology, the system is designed to be easy to use. This makes every journey more enjoyable, whether you’re commuting in Ashland or exploring the Wisconsin countryside.

Discover Toyota Technology at Marthaler Toyota of Ashland

If you’re curious about the latest innovations in the 2026 Toyota lineup, visit Marthaler Toyota of Ashland. Our team is here to help you explore features like Apple Car Play and guide you through the connection process.
For drivers in Ashland, WI, looking to experience these cutting-edge features, stop by Marthaler Toyota of Ashland. Discover how Apple Car Play and other innovations can transform your time on the road. From seamless navigation to effortless communication, the future of driving is here.

Why Proper Tire Alignment is Essential for Your Toyota in Ashland, WI

Your vehicle’s tires are crucial to its overall performance, handling, and safety. For Toyota drivers, ensuring your tires are properly aligned is essential for maximizing tire life, fuel efficiency, and smooth handling. In Ashland, WI, where road conditions can range from snowy winters to springtime rains, tire alignment becomes even more important for keeping your vehicle in optimal condition.

At Marthaler Toyota of Ashland, we understand how vital tire alignment is for your Toyota vehicle. Whether you’re driving a rugged Toyota Tacoma, a family-friendly Toyota Highlander, or a stylish Toyota Camry, proper alignment ensures that your vehicle operates at its best, delivering a smooth, safe ride on any terrain. Our experienced technicians provide precise Toyota alignment services to make sure your vehicle is always performing at its peak.

The Importance of Tire Alignment for Your Toyota

Tire alignment is more than just a convenience; it’s a necessity. Misalignment can lead to a host of problems, such as uneven tire wear, decreased fuel efficiency, and poor handling. If you notice your Toyota pulling to one side, vibrations in the steering wheel, or irregular tire wear, it’s a clear sign that your vehicle may need a wheel alignment service.

In Ashland, WI, road hazards like potholes, rough terrain, and harsh weather can easily throw your Toyota’s wheel alignment out of whack. Misaligned wheels can cause unnecessary stress on your tires, which not only shortens their lifespan but also affects your car’s fuel efficiency and overall performance. By scheduling regular alignment services with us, you ensure that your tires wear evenly, boosting their longevity and saving you money on future repairs.

At Marthaler Toyota of Ashland, our state-of-the-art alignment equipment ensures precise adjustments, restoring your vehicle’s handling and performance. With regular alignment checks, you’ll experience smoother rides, enhanced fuel economy, and improved tire lifespan.

Expert Tips to Prolong the Life of Your Toyota Tires

To get the most out of your Toyota tires, it’s essential to practice good tire care. Here are a few simple tips from our Toyota experts to keep your tires in great shape:

  • Check Tire Pressure Regularly: Proper inflation is key to preventing uneven tire wear and improving fuel efficiency. We recommend checking tire pressure monthly, as it can fluctuate with temperature changes.
  • Rotate Tires Every 5,000 to 7,500 Miles: Regular tire rotation ensures even tread wear and helps your tires last longer. Our service team at Marthaler Toyota of Ashland can rotate your tires during scheduled oil changes.
  • Inspect Tread Depth: Maintaining proper tread depth is crucial for traction, especially in wet or snowy conditions. You can use the penny test to check if your tires have sufficient tread. If the tread is too low, it’s time for a replacement.
  • Schedule Regular Tire Maintenance: Combining tire care with other services like oil changes and brake inspections helps keep your Toyota running smoothly. At Marthaler Toyota of Ashland, we offer comprehensive maintenance services to keep your vehicle in top condition year-round.

Why Choose Marthaler Toyota of Ashland for Your Tire Alignment and Care?

When it comes to Toyota tire alignment and maintenance, there’s no better place to go than Marthaler Toyota of Ashland. We specialize in providing expert tire care and alignment services for all Toyota models, ensuring your vehicle’s tires are in the best condition possible. Our certified technicians use the latest tools and technology to guarantee precise tire alignment and handling.

In addition to alignment services, we offer a wide selection of Toyota-approved tires that are specifically designed to complement your vehicle’s performance needs. Whether you drive a Toyota RAV4, Toyota Corolla, or Toyota Tundra, we’ve got the right tires for you. We also provide wheel balancing to ensure smooth driving and extended tire life.

Convenience and Service at Marthaler Toyota of Ashland

At Marthaler Toyota of Ashland, we understand the importance of convenience and customer satisfaction. From online appointment scheduling to quick service turnaround times, we make it easy for you to take care of your tire alignment needs without disrupting your busy schedule.

Our knowledgeable staff will help you select the best tires for your Toyota, provide expert alignment services, and offer advice on tire care to ensure your vehicle’s performance remains at its best. Plus, our services are tailored to the unique driving conditions in Ashland, WI, so you can rest assured your tires are ready for any season.

Conclusion: Keep Your Toyota Safe and Reliable with Expert Tire Care

Investing in proper tire alignment and regular maintenance is essential for your Toyota’s performance and longevity. At Marthaler Toyota of Ashland, we are committed to providing exceptional Toyota tire care, including expert alignment services, tire inspections, and maintenance. Visit us today to ensure your Toyota’s tires are in top shape, so you can enjoy a smooth, safe ride wherever the road takes you.

The 2026 Toyota RAV4 Hybrid is ready for winter adventures, offering drivers in Ashland, Wisconsin, an exceptional blend of performance, efficiency, and comfort. Whether you’re planning a holiday road trip or simply need a reliable companion for shopping and commuting, this SUV is ready to make every journey unforgettable. At Marthaler Toyota of Ashland, we’re proud to showcase why the Toyota RAV4 Hybrid remains a favorite choice for families and individuals alike.  

Exceptional Performance for Every Season  

The 2026 Toyota RAV4 Hybrid seems built for holidays in Wisconsin. This hybrid SUV features a refined powertrain that combines a dynamic gasoline engine with an advanced electric motor, ensuring impressive fuel efficiency without compromising power. With all-wheel drive, this hybrid powertrain packs a punch with 236 hp, as well as claw-like grip for icy winter roads or cruising along scenic highways during your holiday travels. You can confidently tackle snow-covered roads in Ashland, Wisconsin, while maintaining optimal traction and control.

On top of this, the available Multi-Terrain Monitor gives you unparalleled visibility of obstacles to conquer and avoid, while an ample 3,500-lb. towing capacity lets you bring along a trailer to visit longer with your long-distance loved ones.

Spacious and Comfortable for Long Drives  

Planning a Toyota RAV4 Hybrid holiday road trip? You’ll appreciate the spacious interior and premium comfort this SUV provides. With ample legroom and versatile cargo space, the 2026 Toyota RAV4 Hybrid is designed to accommodate everything from luggage to winter gear. Its thoughtfully crafted cabin also features high-quality materials and advanced technology, keeping passengers comfortable and entertained throughout the journey.  

The RAV4 Hybrid’s available features, such as heated seats and a dual-zone climate control system, ensure you stay cozy during colder months. And with Toyota’s commitment to connectivity, you can enjoy seamless access to navigation, music, and communication tools, making every trip more enjoyable.  

Safety and Reliability You Can Trust  

The 2026 Toyota RAV4 Hybrid prioritizes safety, giving you peace of mind during your holiday travels. Equipped with Toyota Safety Sense™ 4.0, this SUV offers a suite of advanced safety features, including pre-collision systems, Dynamic Radar Cruise Control, and lane departure alerts. These technologies work together to help prevent accidents and keep you and your passengers safe on the road.  

Drivers in Ashland, Wisconsin, will also appreciate the reliability of Toyota engineering. The 2026 RAV4 Hybrid is built to withstand harsh winter conditions, ensuring dependable performance year-round. Whether you’re navigating icy backroads or embarking on a cross-country holiday road trip, this SUV is designed to keep you moving with confidence.  

Discover the 2026 Toyota RAV4 Hybrid at Marthaler Toyota of Ashland  

Ready to experience the 2026 Toyota RAV4 Hybrid for yourself? Visit Marthaler Toyota of Ashland in Ashland, WI, to explore this versatile SUV up close. Our expert team is here to answer your questions, help you compare trims, and ensure you find the perfect Toyota RAV4 Hybrid to suit your needs.  

The holidays are a time for family gatherings, road trips, and creating cherished memories. Whether you’re traveling across Ashland, Wisconsin, or planning a longer journey, having the right vehicle can make all the difference. Enter the 2026 Toyota Highlander—an SUV designed with families in mind. From its spacious interior to its advanced features, the Highlander is ready to elevate your holiday family travel experience.  

A Spacious Interior Tailored for Comfort  

One of the standout features of the 2026 Toyota Highlander is its thoughtfully designed interior. This SUV offers seating for up to 8 passengers, ensuring everyone has enough room to stretch out. The versatile seating arrangements, including a roomy 3rd row and up to 84.3 cu. ft. of cargo area, also make it easy to adapt the space for packing when those holiday gifts start piling up.  

The Highlander’s interior is crafted with high-quality materials, offering lush leather in top trims, that provide both comfort and durability—perfect for accommodating everything from toddlers to pets. Heated, ventilated seats and tri-zone climate control add an extra layer of coziness, especially after a chilly shopping day around Wisconsin. Whether you’re heading to a holiday gathering or taking a scenic drive through Ashland, Wisconsin, the Highlander ensures every passenger rides in comfort.  

Advanced Technology for Stress-Free Travel  

Family road trips are made easier with the 2026 Toyota Highlander’s suite of advanced technology features. Up to a 12.3” touchscreen infotainment system includes wireless Apple CarPlay® and Android Auto™ compatibility, allowing you to easily connect your devices and access navigation, music, and more.  

Safety is also a top priority for your holiday family travel. The Highlander comes equipped with Toyota Safety Sense™, a suite of driver-assist technologies like Adaptive Cruise Control, Lane-Keeping Assist, and Automatic Emergency Braking. These features work together to keep your family safe, whether you’re braving busy city streets or snowy rural roads in Ashland, Wisconsin.  

Performance and Efficiency That Impress  

When it comes to performance, the 2026 Toyota Highlander delivers the perfect balance of power and efficiency. Its robust engine options ensure smooth acceleration and handling, even when the SUV is fully loaded with passengers and luggage.  

For families who prioritize fuel savings, the available hybrid powertrain is a game-changer. It allows you to cover more miles with fewer stops at the pump, making those long holiday drives less taxing on your budget. This efficiency, combined with Toyota’s reputation for reliability, makes the Highlander an excellent choice for families in Ashland, WI, and beyond.  

Why the 2026 Toyota Highlander Stands Out  

The 2026 Toyota Highlander is more than just an SUV; it’s a trusted companion for holiday adventures. Its spacious interior, cutting-edge technology, and reliable performance make it an exceptional choice for families looking to make the most of their holiday season. Whether you’re hosting out-of-town relatives or embarking on a winter getaway, the Highlander is ready to handle it all with style and ease.  

Find Your 2026 Toyota Highlander in Ashland, WI  

Ready to make your holiday travels more enjoyable? Visit Marthaler Toyota of Ashland to explore the 2026 Toyota Highlander. With its family-friendly design and outstanding features, it’s the perfect vehicle to help you create unforgettable holiday memories.   

For families in Ashland, WI, the 2026 Toyota Highlander offers everything needed for stress-free, enjoyable holiday travel. Its spacious interior, advanced technology, and dependable performance ensure that every journey is as memorable as the destination. Don’t wait—start your holiday adventures with the Highlander today!  

Winter in Ashland, Wisconsin, can be tough on your vehicle, but proper preparation can make all the difference. Toyota winterization is essential to ensure your car stays reliable and safe when temperatures drop and snowy roads become a daily challenge. From checking your vehicle’s essential systems to stocking emergency gear, winterizing your Toyota can help you tackle the harshest conditions with confidence.  
  
Below, we’ll explore key Toyota winterization tips to help you protect your car and enjoy worry-free driving this winter.  
  
Why Toyota Winterization is Crucial for Ashland, WI Winters  
  
Ashland winters bring freezing temperatures, snowstorms, and icy roads that can take a toll on any vehicle. Proper Toyota winterization ensures your car is equipped to handle these challenges, reducing wear and tear and improving overall safety. Cold weather can impact critical systems like your battery, tires, and brakes, so preparing your Toyota for winter isn’t just about convenience—it’s about staying safe on the road.  
  
Whether you drive a Toyota Highlander for family road trips or a Corolla Hatchback for daily commutes, winterizing your vehicle will give you peace of mind during the colder months.  
  
Essential Toyota Winterization Tips for Cold Weather  
  
Here are some key Toyota winterization tips to get your vehicle ready:  
  
-Inspect Your Battery and Charging System  
  
Cold weather can significantly reduce your battery’s efficiency. Test your battery to ensure it has enough charge and inspect the terminals for corrosion. A weak or old battery may struggle to start your vehicle in freezing temperatures. Your local Toyota service center can help check your battery and recommend a replacement if needed.  
  
-Check Your Tires and Tread Depth  
  
Snow and ice demand excellent traction, which makes tire care a crucial part of Toyota winterization. Ensure your tires are properly inflated, as cold temperatures can lower tire pressure. Additionally, check the tread depth to confirm it meets the minimum requirement for maintaining grip on slippery roads. For added safety, consider switching to winter tires designed specifically for icy and snowy conditions.  
  
-Refill Fluids with Winter-Grade Options  
  
Your vehicle’s fluids play an important role in performance during winter. Top off your antifreeze (coolant) and ensure it has the right freeze protection level for Wisconsin temperatures. Switch to winter-grade windshield washer fluid to prevent freezing, and check your motor oil—your Toyota may benefit from a thinner oil viscosity for better cold-weather performance.  
  
-Inspect Your Wipers and Defroster System  
  
Snow and ice can reduce visibility, so inspect your windshield wipers for wear and replace them if needed. Consider winter wiper blades that are designed to handle heavy snow. Additionally, test your defroster and heater to ensure they’re functioning correctly before the snow starts to fall.  
  
-Prepare an Emergency Kit  
  
Winter weather can be unpredictable, making it essential to carry an emergency kit in your Toyota. Include items like a blanket, flashlight, jumper cables, ice scraper, and non-perishable snacks. Having these tools on hand can provide peace of mind during unexpected situations on the road.  
  
Benefits of Professional Toyota Winterization Service  
  
While many Toyota winterization steps can be done at home, professional cold weather car care offers added assurance. Certified Toyota technicians have the expertise to thoroughly inspect your vehicle and address any potential issues before they become bigger problems. At Marthaler Toyota of Ashland, our service team specializes in preparing vehicles for the unique challenges of Wisconsin winters. From battery testing to tire inspections and fluid checks, we’ll help you keep your Toyota running smoothly all season long.  
  

Toyota winterization is more than just a seasonal chore—it’s an essential step in ensuring your car’s safety, performance, and longevity during the harsh winters in Ashland, WI. By following Toyota winterization tips like checking your battery, tires, and fluids, and by seeking professional care when needed, you can enjoy reliable and stress-free driving all winter long. Don’t wait for the first snowfall—prepare your Toyota today to stay ahead of the cold.  
  
For expert cold weather car care in Ashland, WI, visit Marthaler Toyota of Ashland. Our service team is here to help you winterize your Toyota and keep it in peak condition throughout the season. Ready to schedule your winter service? Contact us today!