A New Standard for Family SUVs
The 2026 Toyota Grand Highlander Hybrid is redefining what it means to be a family SUV. Combining Toyota’s renowned hybrid technology with a spacious and versatile design, this eco-friendly SUV is perfect for families in Ashland, WI, and beyond. Whether you’re tackling daily commutes or planning weekend adventures, the Grand Highlander Hybrid offers the perfect balance of efficiency, comfort, and capability.
Hybrid Efficiency Meets Family Versatility
Advanced Hybrid Powertrain
At the heart of the 2026 Toyota Grand Highlander Hybrid is its advanced hybrid powertrain. Designed to deliver exceptional fuel efficiency without compromising on performance, this system makes the Grand Highlander a standout in the Toyota hybrid family SUV lineup. Whether you’re navigating city streets or cruising on the highway, the hybrid system ensures a smooth and powerful driving experience while reducing your carbon footprint.
Spacious Interior for Every Journey
The Grand Highlander Hybrid isn’t just about efficiency; it’s also about accommodating your family’s needs. With three rows of seating and ample cargo space, this SUV is designed to handle everything from school drop-offs to cross-country road trips. Its thoughtfully designed interior ensures that every passenger enjoys a comfortable ride, making it an ideal choice for families in Ashland, WI.
Cutting-Edge Features for Modern Drivers
Advanced Technology at Your Fingertips
Toyota has equipped the 2026 Grand Highlander Hybrid with a suite of advanced technology features to enhance your driving experience. From an intuitive touchscreen infotainment system to available connected services, staying informed and entertained on the road has never been easier. These features make the Grand Highlander Hybrid not only a practical choice but also a smart one for tech-savvy families.
Safety You Can Rely On
Safety is a top priority for Toyota, and the 2026 Grand Highlander Hybrid is no exception. Equipped with Toyota Safety Sense™, this SUV includes a range of driver-assistance features such as adaptive cruise control, lane departure alert, and pre-collision braking. These systems work together to provide peace of mind for drivers and passengers alike, ensuring every journey is as safe as it is enjoyable.
Ready to experience the 2026 Toyota Grand Highlander Hybrid for yourself? Visit Marthaler Toyota of Ashland in Ashland, WI, to explore this remarkable eco-friendly SUV in person. Our team is here to help you find the perfect vehicle for your family’s needs.
The 2026 Toyota Prius is redefining what it means to drive a fuel-efficient car. With its cutting-edge hybrid technology, sleek design, and eco-friendly features, the Prius continues to lead the way in sustainable driving. For drivers in Ashland, WI, the 2026 Toyota Prius offers an exceptional blend of performance, practicality, and innovation. Let’s dive into what makes this model a standout choice for anyone seeking an eco-friendly Toyota.
Advanced Hybrid Powertrain: A Leap Forward
At the heart of the 2026 Toyota Prius is its advanced hybrid power system. Featuring a 2.0-liter 4-cylinder engine paired with an electric motor, the Prius delivers a combined net horsepower of up to 196 in all-wheel-drive models. This powertrain not only ensures smooth and responsive performance but also achieves remarkable fuel efficiency.
The Prius MPG figures are particularly impressive:
– Up to 57 miles per gallon in combined driving for the LE FWD model.
– Even the AWD models deliver up to 54 miles per gallon combined, making it one of the most fuel-efficient cars in WI.
Whether you’re commuting through Ashland or embarking on a road trip across Wisconsin, the 2026 Toyota Prius ensures you’ll spend less time at the pump and more time enjoying the journey.
Sleek Design Meets Practicality
The 2026 Toyota Prius isn’t just about efficiency; it also boasts a modern and aerodynamic design that turns heads. With a low coefficient of drag (Cd) of just 0.27, this eco-friendly Toyota is engineered to glide through the air effortlessly, further enhancing its fuel economy.
Inside, the Prius offers a spacious cabin with seating for five and an EPA passenger volume of 91.2 cubic feet. Depending on the trim level, cargo space ranges from 20.3 to 23.8 cubic feet, providing ample room for groceries, gear, or luggage. The Nightshade trim adds a sporty flair with blackout badging and black alloy wheels, while the Limited trim offers luxury touches like heated and ventilated front seats and a fixed glass roof.
Cutting-Edge Technology and Safety
The 2026 Prius review wouldn’t be complete without highlighting its impressive suite of technology and safety features. Every model comes equipped with Toyota Safety Sense 3.0™, which includes:
– Pre-Collision System with Pedestrian Detection
– Lane Departure Alert with Steering Assist
– Full-Speed Range Dynamic Radar Cruise Control
– Road Sign Assist
For tech enthusiasts, the Prius offers wireless Apple CarPlay® and Android Auto™ compatibility as standard features. Higher trims include a stunning 12.3-inch multimedia display and premium JBL® audio system for an enhanced driving experience. Additionally, connected services like Wi-Fi Connect and Remote Connect ensure you stay connected no matter where your travels take you in Ashland or beyond.
Eco-Friendly Features for a Greener Tomorrow
As an eco-friendly Toyota, the 2026 Prius goes beyond just fuel efficiency. Its hybrid battery comes with a warranty of up to 10 years or 150,000 miles, ensuring long-term sustainability. The use of lightweight materials and advanced aerodynamics further reduces its environmental impact. For drivers in Ashland, WI who prioritize sustainability without compromising on performance or comfort, the Prius is an ideal choice.
The 2026 Toyota Prius is more than just a car; it’s a statement about the future of driving. With its exceptional Prius MPG, innovative hybrid technology, and commitment to sustainability, it’s no wonder this model continues to set the standard for fuel-efficient cars in WI. Whether you’re navigating city streets or exploring the scenic routes around Ashland, this eco-friendly Toyota delivers unmatched efficiency and style.
Visit Marthaler Toyota of Ashland today to experience the 2026 Toyota Prius for yourself. Discover why it’s the perfect vehicle for drivers who want to make a positive impact on both their wallets and the planet!
Shopping for a midsize pickup truck gives you excellent choices with the new lineup. If you want a dependable daily driver or an off-road companion, Marthaler Toyota of Ashland has options built for your lifestyle. Contact our team in Ashland, WI, to schedule a test drive and learn how these models elevate your daily travels.
What Makes the 2026 Toyota Tacoma Lineup Worth Your Attention
The diverse configurations span a wide range of capability and comfort, making this truck one of the most versatile options in the segment. Each choice targets a specific driver requirement. The platform offers both rear-wheel drive and four-wheel drive configurations to match precise driving habits.
2026 Toyota Tacoma SR: The 2026 Toyota Tacoma Starting Point
The 2026 Toyota Tacoma SR delivers essential capability with a 2.4L turbocharged four-cylinder engine. The base setup provides an 8.0″ touchscreen alongside wireless Apple CarPlay® and Android Auto™ compatibility. Standard Toyota Safety Sense 3.0 provides crucial assistance features like a pre-collision system and lane departure alert.
2026 Toyota Tacoma SR5: A Step Up in the Tacoma Trim Comparison
The 2026 Toyota Tacoma SR5 upgrades the engine output to 278 horsepower and introduces 17″ alloy wheels. This configuration adds popular comfort updates and available four-wheel drive. It offers a solid balance of everyday utility for local drivers.
2026 Toyota Tacoma TRD Sport: Style Meets the 2026 Toyota Tacoma
The 2026 Toyota Tacoma TRD Sport focuses on visual updates and on-road performance with a sport-tuned suspension and 18″ wheels. The cabin upgrades the driving experience with an available 14.0″ touchscreen. This choice serves drivers who value sharper on-road handling and distinct styling.
2026 Toyota Tacoma TRD Off-Road: Trail Capability
The 2026 Toyota Tacoma TRD Off-Road brings standard trail hardware like Bilstein shocks, Multi-Terrain Select, and Crawl Control. An electronic locking rear differential maximizes traction on challenging paths. It remains smooth on paved streets, serving well as a daily vehicle.
2026 Toyota Tacoma TRD Pro: Built for Serious Adventures
The 2026 Toyota Tacoma TRD Pro features a high-output hybrid powertrain, FOX internal bypass shocks, and rugged 33″ tires. The cabin includes performance front seats and premium materials. It stands out as a top-tier choice for technical trails.
2026 Toyota Tacoma Limited: Luxury Comfort
The 2026 Toyota Tacoma Limited emphasizes refinement with a standard 14.0″ touchscreen, head-up display, and power running boards. Premium ventilated and heated seating surfaces elevate interior comfort. It provides an upscale alternative for premium highway travel.
2026 Toyota Tacoma Trailhunter: The Overlanding Star
The 2026 Toyota Tacoma Trailhunter comes ready for extended travel with Old Man Emu shocks and frame-mounted rock rails. A high-mount air intake and ARB steel rear bumper provide extra protection.
Choose the Right Truck at Marthaler Toyota
Explore the inventory at Marthaler Toyota of Ashland to find your configuration. Visit our dealership in Ashland, WI, or browse online at our 2026 Toyota Tacoma trucks for sale in Ashland, WI to take your preferred pickup for a spin.
Leasing has become a thoughtful alternative to traditional ownership, particularly for drivers who value modern design, current technology, and flexibility. For those considering a 2026 Toyota in Ashland, WI, leasing offers a way to enjoy the brand’s latest engineering and refinement without the long-term obligations that come with buying outright.
Rather than focusing solely on cost, leasing reframes the relationship between driver and vehicle. It emphasizes use, experience, and renewal—an approach that aligns well with Toyota’s steady evolution in safety, efficiency, and design.
A More Measured Approach to Cost
One of the most immediate advantages of leasing a 2026 Toyota is financial balance. Monthly payments are typically lower than those associated with purchasing, and the initial commitment is often more manageable. This allows drivers to access higher trims or newer models while maintaining predictable expenses.
Leasing also removes the uncertainty of depreciation. Instead of tracking resale value years down the line, drivers can simply return the vehicle at the end of the term and move forward. For Ashland drivers who prefer clarity and control, this structure feels refreshingly straightforward.
Always in Step with Toyota’s Latest Thinking
Toyota’s recent models place a strong emphasis on safety systems, intuitive interfaces, and efficient powertrains. Leasing ensures you’re always driving a vehicle that reflects the brand’s most current ideas—refinements in driver-assistance technology, updated infotainment layouts, and subtle improvements in comfort and efficiency.
Models such as the 2026 RAV4 or Highlander demonstrate how Toyota continues to refine familiar forms rather than reinvent them abruptly. Leasing allows drivers to experience these updates as they arrive, staying in step with Toyota’s design and engineering progression.
Flexible Terms That Fit Real Life
Leasing is inherently adaptable. With 2026 Toyota leasing options available at Marthaler Toyota of Ashland, drivers can choose terms that reflect how they actually drive—shorter leases for those who enjoy frequent change, or longer ones for those who prefer continuity.
Mileage options can also be tailored, making leasing suitable for drivers who primarily stay local as well as those who venture beyond Ashland for longer trips. And if a vehicle proves to be the right long-term companion, purchasing it at the end of the lease remains an option.
Local Lease Opportunities in Ashland
Marthaler Toyota of Ashland offers lease programs designed to make Toyota’s lineup more accessible. Incentives for recent graduates, military members, and returning customers help reduce barriers, while model-specific offers provide additional flexibility.
From versatile SUVs to capable trucks, these lease options are structured to support a wide range of needs without overcomplication—an approach that mirrors Toyota’s own philosophy.
Explore Toyota Leasing in Ashland, WI
Leasing a 2026 Toyota offers a balanced, contemporary way to drive—one that prioritizes flexibility, thoughtful design, and access to the latest technology. For drivers in Ashland, WI, it’s an opportunity to enjoy Toyota’s newest models on terms that feel considered rather than restrictive.
Visit Marthaler Toyota of Ashland to explore current lease options and discover which 2026 Toyota best fits the way you drive today—and how you plan to drive next.
The 2026 Toyota Camry has quietly shifted from dependable default to something more deliberate: a midsize sedan engineered around hybrid efficiency yet tuned with a distinctly driver-aware edge. It looks sharper, responds more cleanly, and feels resolved in the way modern Toyotas increasingly do. For drivers in Ashland, WI, where conditions swing from dry summer pavement to winter-scarred surfaces, that blend of economy and composure carries real appeal.
Hybrid Performance with Mechanical Clarity
Camry’s standard hybrid system delivers up to 232 net combined hp while returning up to an EPA-estimated 51 MPG combined. The powertrain’s character is notably linear—electric assist filling torque gaps so acceleration feels immediate rather than staged. It is brisk without fuss, efficient without feeling compromised.
Electronic On-Demand AWD adds rear-axle support when traction deteriorates, particularly useful in Wisconsin winters. The transition is subtle and unobtrusive; you sense stability rather than intervention. The overall effect is a sedan that maintains pace and confidence across varied surfaces without sacrificing its economy advantage.
Exterior Form: Taut, Purposeful, Modern
The 2026 Camry’s proportions lean lower and wider, with cleaner surfacing that reduces visual mass. Colors such as Dark Cosmos emphasize the body’s sculpted planes, while trims like XSE and XLE interpret the same shape differently—one more athletic, the other more restrained.
Nightshade Edition adds contrast through black exterior elements, a gloss-black mesh grille, and satin-black wheels, sharpening the car’s stance without resorting to exaggeration. It feels considered rather than decorative.
Interior Architecture: Clean Interfaces, Honest Materials
Inside, Camry adopts a horizontal layout that organizes controls and displays logically across the dash. SofTex®-and-fabric seating in Nightshade combines durability with subtle texture, while aluminum sport pedals introduce a modest performance cue. Materials feel chosen for longevity as much as tactility—appropriate for a car expected to cover long distances year after year.
The available 12.3-inch digital cluster and head-up display present information clearly and without visual clutter. It’s a cockpit designed for legibility at speed rather than spectacle at rest.
Technology and Safety: Integrated Rather Than Intrusive
Standard Blind Spot Monitor and available Traffic Jam Assist reinforce everyday usability in mixed traffic. The available JBL® audio system delivers clean, balanced sound, while Qi-compatible wireless charging and distributed USB ports support modern device habits without adding clutter.
Toyota’s interface philosophy remains refreshingly straightforward: functions accessible, menus shallow, responses immediate. It supports driving rather than distracting from it.
Efficiency with Broader Responsibility
Camry’s hybrid architecture reduces fuel consumption and emissions without altering ownership practicality—no charging routines, no infrastructure dependence. It aligns with Toyota’s broader environmental initiatives while remaining entirely conventional to live with. For Ashland drivers covering varied distances and seasons, that pragmatic sustainability matters.
Explore the 2026 Toyota Camry at Marthaler Toyota of Ashland
The 2026 Toyota Camry demonstrates how efficiency, design clarity, and driver composure can coexist without compromise. Its qualities become most apparent on real roads, across distance and conditions. At Marthaler Toyota of Ashland, the 2026 Toyota Camry trims including XLE, XSE, and Nightshade are available to examine closely and compare in person—revealing a sedan that has evolved into something quietly, convincingly complete.
The 2026 Toyota Land Cruiser has returned with the sort of squared-shouldered confidence that makes most modern SUVs look faintly apologetic. It doesn’t chase fashion. It doesn’t pretend to be a coupe. It is, quite unapologetically, a Land Cruiser—engineered to cross continents, climb geology, and then idle outside a café in Ashland, WI looking faintly amused by everything else in the parking lot.
Hybrid Power That Feels Like Muscle
At the core sits Toyota’s i-FORCE MAX hybrid system producing 326 hp and 465 lbs. ft. of torque. That might read like sensible electrified efficiency on paper. In reality, it feels like a diesel-esque shove delivered with electric immediacy—low-rpm torque that simply picks up two-and-a-half tons of SUV and moves it with serene authority.
Full-time 4WD with an electronically controlled 2-speed transfer case remains standard, because Land Cruiser assumes you will eventually leave pavement. And when you do, there’s no drama—just traction, gearing, and progress.
Off-Road Hardware That Means Business
This is where the Land Cruiser remembers its surname. Multi-Terrain Select, Crawl Control, and locking differentials aren’t decorative menu items; they’re mechanical assurances. You point the nose toward rock, sand, mud, or snow, and the vehicle simply sorts itself out with the calm of something engineered for deserts rather than dealership forecourts.
Ground clearance is generous, approach angles are honest, and the ladder-frame platform underneath still values durability over weight-saving cleverness. In short: it goes places most luxury SUVs would call roadside assistance from.
Cabin: Utility Dressed as Luxury
Inside, Toyota has resisted the urge to turn Land Cruiser into a nightclub. The cabin is refined, yes—premium materials, precise switchgear, and an available 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™—but everything still feels wipe-clean practical.
There’s space for passengers, space for gear, and the sort of upright visibility that makes threading trails or parking lots equally undramatic. Technology sits logically where you expect it, rather than hidden behind five layers of digital whimsy. It’s luxury for people who actually go places.
Design: Purpose Before Posture
The exterior is gloriously square, the grille unapologetically vertical, the stance planted and slightly pugilistic. LED lighting adds modern precision without softening the overall honesty of the shape. It looks exactly like what it is: a global expedition vehicle that has wandered into Wisconsin by accident and decided to stay.
Experience the 2026 Land Cruiser at Marthaler Toyota of Ashland
The 2026 Toyota Land Cruiser remains one of the rare SUVs that can credibly claim both luxury and legitimacy. It is comfortable, capable, and engineered with a seriousness most competitors abandoned years ago.
At Marthaler Toyota of Ashland in Ashland, WI, the 2026 Toyota Land Cruiser can be explored up close—its stance, materials, and mechanical intent far clearer in person than in any brochure. Some vehicles promise adventure. This one assumes you’re already on it.
Hybrid technology is no longer novel, but Toyota’s long-term commitment to it continues to pay dividends. In 2026, Toyota hybrids remain among the most convincing answers to modern driving demands: lower fuel use, reduced emissions, and real-world reliability without requiring a change in habits. For drivers in Ashland, WI, that balance matters just as much as outright innovation.
Rather than chasing headline-grabbing gimmicks, Toyota has focused on refinement—making hybrid powertrains smoother, more efficient, and easier to live with year after year.
The Engineering Advantage Behind Toyota Hybrids
Toyota’s hybrid systems have always been defined by integration rather than complexity. The electric motor and gasoline engine work together seamlessly, with power delivery that feels natural rather than mechanical. In daily driving, the transition between electric and gas operation is largely imperceptible, which is exactly the point.
Efficiency gains come not from aggressive driving modes or constant driver input, but from intelligent energy management. Regenerative braking quietly replenishes the battery in the background, while the system prioritizes electric operation at lower speeds. The result is reduced fuel consumption in real-world conditions—not just on paper.
Sustainability Without Compromise
Toyota’s approach to sustainability avoids extremes. The 2026 hybrid lineup reduces emissions and fuel use without relying on external charging infrastructure or demanding changes to driving routines. For drivers in Ashland who want to cut fuel costs and environmental impact without planning routes around charging stations, hybrids remain a practical solution.
This philosophy also extends to long-term ownership. Toyota hybrids are engineered for durability, with battery systems designed to last the life of the vehicle under normal use. That reliability is a key reason Toyota hybrids continue to hold strong resale value.
A Hybrid for Every Kind of Driver
The strength of the 2026 Toyota hybrid lineup lies in its breadth. Models like the RAV4 Hybrid offer a capable, all-weather SUV with improved efficiency over its gas counterpart. The Highlander Hybrid brings three-row space and comfort while maintaining fuel economy that would have seemed improbable in a vehicle of its size not long ago. Meanwhile, the Corolla Hybrid remains one of the most efficient and approachable options in the segment.
Each model uses the same underlying hybrid philosophy, adapted to different needs rather than re-engineered from scratch.
Choosing the Right Hybrid in Ashland, WI
At Marthaler Toyota of Ashland, drivers can explore the full range of Toyota hybrid options with guidance grounded in real use cases, not just specifications. The goal is finding the model that fits your driving patterns, climate conditions, and long-term expectations—not simply the one with the highest mileage figure.
Discover Toyota Hybrids in Ashland
The 2026 Toyota hybrid lineup proves that meaningful efficiency doesn’t require radical change. By refining a proven system rather than reinventing it, Toyota continues to deliver vehicles that make sense today and still will years down the road.
For drivers in Ashland, WI looking for a dependable, fuel-efficient vehicle that fits seamlessly into everyday life, Toyota hybrids remain one of the most rational choices on the road. Visit Marthaler Toyota of Ashland to explore the eclectric and hybrid lineup and see which hybrid best aligns with how you drive.
The 2026 Toyota Tacoma arrives ready to prove, once again, why it’s one of the most trusted midsize pickups on the road. Tough, capable, and smarter than ever, the latest Tacoma is engineered for drivers who expect their truck to work hard during the week and play even harder on the weekend. For drivers in Ashland, Wisconsin, it delivers the kind of versatility that fits northern roads, backcountry trails, and everything in between.
Toyota Tacoma Features Ashland Drivers Will Appreciate
The 2026 Toyota Tacoma brings meaningful upgrades across performance, safety, and technology, making it one of the most well-rounded new Toyota trucks available in Ashland.
- Strong, Modern Powertrains: The available i-FORCE MAX hybrid powertrain delivers up to 326 hp and 465 lbs.-ft. of torque, giving the Tacoma confident acceleration and up to 6,500 lbs. of max towing capability.
- Advanced Safety Technology: Toyota Safety Sense™ comes standard, including features like Pre-Collision System and Lane Departure Alert to support safer daily driving and longer trips.
- Purpose-Built Interior: Inside the cabin, available upgrades include a heated leather-trimmed steering wheel, a 12.3-in. digital gauge cluster, and a large 14-in. audio multimedia display. The available 3D Multi-Terrain Monitor adds extra confidence when navigating tight trails or uneven terrain.
These features make the Tacoma just as comfortable handling everyday driving around Ashland as it is tackling tougher terrain.
Off-Road Capability That Defines the Tacoma
Off-road performance has always been a Tacoma strength, and the 2026 model builds on that reputation. TRD trims are designed specifically for rugged use, featuring components like a TRD Pro aluminum front skid plate, available independent double-wishbone front suspension, and Multi-Terrain Select modes that help adapt the truck to changing surfaces.
From forest service roads to remote campsites, the Tacoma is built to stay composed and capable far beyond paved limits.
Why the 2026 Tacoma Continues to Stand Out in Ashland
Among new Toyota trucks in Ashland, the 2026 Tacoma distinguishes itself through proven durability, modern engineering, and a design that still feels purpose-built. It’s a truck that balances long-term reliability with new technology, giving drivers confidence that it’s ready for years of use in demanding conditions.
Its bold styling, wide trim selection, and functional upgrades allow drivers to tailor the Tacoma to their lifestyle without sacrificing performance.
Find the 2026 Toyota Tacoma at Marthaler Toyota of Ashland
The 2026 Toyota Tacoma is built for drivers who expect more from their truck. Visit Marthaler Toyota of Ashland to explore the latest Tacoma models in person, compare trims, and see how this rugged pickup fits your driving needs in Ashland, Wisconsin.
The 2026 Toyota Tundra continues to prove why it belongs at the top of the full-size pickup conversation. It’s a truck engineered for real work, real weather, and real drivers—especially those in Ashland, Wisconsin, who expect capability without compromise. From towing on back roads to weekend runs along Lake Superior, the Tundra is designed to handle it all with confidence and consistency.
Powertrains That Deliver Real Capability
Toyota keeps the 2026 Tundra lineup focused on strength and efficiency with two proven powertrain options. The i-FORCE Turbo V6 produces 389 hp and 479 lbs.-ft. of torque, offering strong acceleration and dependable towing performance. Drivers looking for even more output can step into the i-FORCE MAX hybrid, which combines electric assistance with the Turbo V6 to deliver 437 hp and 583 lbs.-ft. of torque.
The former supports a maximum towing capacity of up to 12,000 lbs., making the Tundra a practical choice for hauling boats, trailers, and equipment common around northern Wisconsin. A multi-link rear suspension improves ride quality and stability, especially when the truck is loaded or towing at highway speeds.
Designed for Real-World Work in Wisconsin
The 2026 Toyota Tundra features an ultra-durable composite bed that resists dents, corrosion, and weather-related wear. Available bed lengths of 5.5 ft., 6.5 ft., and 8.1 ft. allow drivers to choose the setup that fits their work or recreation needs. This is a major advantage in Ashland’s winter conditions, where durability matters year after year.
Inside, the cabin balances toughness with comfort. Upper trims like Platinum and 1794 Edition bring leather-trimmed seating, real wood accents, and refined finishes without losing the Tundra’s work-first mindset. The available 12.3-inch digital gauge cluster puts towing data, navigation, and safety information front and center, making long hauls easier to manage.
Off-Road Capability That’s More Than a Badge
Drivers who spend time off pavement will appreciate what the TRD Pro trim brings to the table. A 1.1-inch front lift, 2.5-inch FOX® shocks, all-terrain tires, and a heritage-style grille with an integrated LED light bar make it ready for trails, snow-covered access roads, and uneven terrain throughout the Northwoods.
This isn’t just about appearance—the TRD Pro is engineered to maintain control and traction when conditions change quickly, something Ashland drivers know all too well.
Built for Workdays and Weekends
The 2026 Tundra backs up its power with usable numbers. A maximum payload capacity of 1,850 lbs. gives it the muscle to carry materials, tools, or camping gear with ease. Available power-extending tow mirrors improve visibility when towing wide loads, adding confidence during long highway drives.
Toyota Safety Sense™ 2.5 comes standard and includes Pre-Collision Warning, Adaptive Cruise Control, and Lane-Keeping Assist. These systems support daily driving and longer trips, especially on rural highways and snow-affected roads common in northern Wisconsin.
A Tundra That Fits Ashland Life
Ashland drivers need a truck that can transition from winter storms to summer weekends without hesitation. The 2026 Toyota Tundra is engineered for exactly that kind of versatility. With ten trims available—from the upscale Capstone to the trail-focused TRD Pro—there’s a configuration that fits nearly every lifestyle.
Find Your 2026 Toyota Tundra in Ashland
If you’re ready to see what the 2026 Toyota Tundra can do, visit Marthaler Toyota of Ashland to explore the lineup in person. With proven powertrains, durable construction, and technology that supports real work, the Tundra is built to meet the demands of Ashland drivers every day of the year.
The 2026 Toyota Highlander builds on an already solid engineering pedigree, delivering a family SUV that feels purpose-designed for real daily use rather than imagined scenarios on a drawing board. It blends structural integrity, interior versatility, and advanced driver-assistance technology in a way that suits Ashland’s mixture of rural roads, winter weather, and busy family schedules.
At Marthaler Toyota of Ashland, the focus remains on helping families understand the engineering choices that make this Highlander such a dependable long-term companion.
Spacious Interior and Everyday Comfort
The 2026 Highlander demonstrates how thoughtful packaging transforms a midsize SUV into a genuinely usable family tool. With seating for up to 8, the cabin layout prioritizes workable space rather than simply quoting numbers on a spec sheet. Legroom across all rows is shaped by intelligent floor height, seat geometry, and roofline design, giving adults and children space to settle without compromise.
Cargo solutions are equally well resolved. The rear seats fold into a flat load floor in several configurations, supporting everything from school drop-offs to long-distance travel. Across trims, the layout offers over 136 cu. ft. of passenger volume, creating a cabin that feels bright, airy, and inherently practical.
Comfort technology is integrated in a way that avoids distraction. An available 12.3-inch digital gauge cluster places navigation directions, vehicle data, and safety alerts directly in the driver’s line of sight, reducing cognitive load. The optional panoramic moonroof introduces natural light and expands cabin ambience, with a power tilt/slide function and retractable sunshade for fine-tuned control.
Advanced Safety and Connected Technology
Family SUVs must do far more than transport passengers; they must actively support the driver’s situational awareness. Toyota Safety Sense™ 3.0 reflects that philosophy with improved hazard detection, lane-support behaviors, and adaptive cruise responses that feel less binary and more intuitive. In Ashland’s winter climate—snowpack, ice patches, and varying visibility—these refinements matter.
Inside, Toyota’s latest multimedia architecture provides a seamless technology layer. The available 12.3-inch Toyota Audio Multimedia touchscreen delivers rapid response, wireless Apple CarPlay®, wireless Android Auto™, and an upgraded JBL® audio system that keeps long journeys comfortable for every occupant. Additional rear entertainment options turn the Highlander into a genuinely family-centric environment on extended trips.
Performance That Excels in Real-World Driving
The engineering focus of the 2026 Highlander is straightforward: reliable, predictable performance with the right balance of power and efficiency. Two powertrains are available.
The 2.4L turbocharged gas engine produces 265 hp and 310 lbs. ft. of torque, giving the Highlander the authority needed for merging, highway overtakes, and steep rural grades. Its torque delivery is smooth, avoiding the abruptness sometimes associated with modern turbocharging. Toyota’s suspension calibration—confident but not harsh—keeps the vehicle settled even when fully loaded.
The hybrid variant prioritizes efficiency with an EPA-estimated 35 combined mpg, making it an appealing option for families covering significant weekly mileage. With available AWD, both powertrains maintain traction and predictability in rain, snow, and gravel conditions common across northern Wisconsin.
Visit Marthaler Toyota of Ashland
The 2026 Toyota Highlander offers a blend of structural capability, interior versatility, and refined technology that suits nearly every type of family use case in Ashland. At Marthaler Toyota of Ashland, the team is ready to guide drivers through trims, features, and configurations so the Highlander fits each household’s real-world needs with precision.
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